Uber vs Taxi companies, Tesla vs car dealer, Square vs credit card companies, Airnbnb vs hotels. These are some examples of a new kind of companies, who are trying to disrupt their industries. And they are not only using their research, their technology or their patented know-how. They are using internet technology and rethink traditional, often highly regulated business models. The growth here is much faster, than the market average. The question that will get raised in this talk is: what can we learn from them and what are implications for your industry?