THE SOCIAL WEB
  A puzzle about passion.




                Arne Krüger, mtc, Nov 2009
JUST A WAVE?




http://www.youtube.com/watch_popup?v=sIFYPQjYhv8
JUST A WAVE?




http://www.youtube.com/watch_popup?v=sIFYPQjYhv8
SOCIAL WEB CAN BE CONFUSING




                     Source: http://www.briansolis.com
TECHNOLOGIES CAN BE
   CONFUSING TOO




              Source: Charlene Li, Altimeter Group & wordle.net
IT’S ABOUT THE RELATIONSHIP




                    Source: Charlene Li, Altimeter Group
IT’S ABOUT THE RELATIONSHIP




                    Source: Charlene Li, Altimeter Group
FOCUS ON RELATIONSHIPS, NOT
       TECHNOLOGIES
   What kind of relationship do you want?




                            ...
FOCUS ON RELATIONSHIPS, NOT
       TECHNOLOGIES
     What kind of relationship do you want?


Transactional
 Occasional
 I...
FOCUS ON RELATIONSHIPS, NOT
       TECHNOLOGIES
     What kind of relationship do you want?


Transactional               ...
GOALS DEFINE YOUR STRATEGY




                   Source: Charlene Li, Altimeter Group
ALWAYS START WITH LEARN




                  Source: Charlene Li, Altimeter Group
GETTING STARTED




              Source: Charlene Li, Altimeter Group
GETTING STARTED
        What’s stopping you?




                 Source: Charlene Li, Altimeter Group
GETTING STARTED
        What’s stopping you?
          “We don’t have the time,
            money, or people.”




       ...
GETTING STARTED
        What’s stopping you?
          “We don’t have the time,
            money, or people.”

          ...
GETTING STARTED
        What’s stopping you?
          “We don’t have the time,
            money, or people.”

          ...
GETTING STARTED
        What’s stopping you?
          “We don’t have the time,
            money, or people.”

          ...
GETTING STARTED
        What’s stopping you?
          “We don’t have the time,
            money, or people.”

          ...
#1 START SMALL, AND START NOW




                     Source: Charlene Li, Altimeter Group
DEAL WITH DIFFERENT MINDSETS




      Find the “moments of truth” and
    “moments of crisis” for each mindset



       ...
DEAL WITH DIFFERENT MINDSETS




      Find the “moments of truth” and
    “moments of crisis” for each mindset



       ...
#2 MEASURE THE RIGHT THINGS

                  Your goals
                determine your
                    metrics

    ...
EXAMPLE “MICRO” METRICS




                  Source: Charlene Li, Altimeter Group
#3 FAIL FAST, FAIL SMART

          Identify the top 5-10 worst case
                     scenarios.

              Develo...
#4 GIVE UP THE NEED
                                TO BE IN CONTROL




Photo: Kantor, http://www.flickr.com/photos/kanto...
SUMMARY




          Source: Charlene Li, Altimeter Group
SUMMARY


• Focus on the relationships,
  not the technologies




                                Source: Charlene Li, Al...
SUMMARY


• Focus on the relationships,
  not the technologies

• Start by learning from the conversations




           ...
SUMMARY


• Focus on the relationships,
  not the technologies

• Start by learning from the conversations

• Prepare to l...
SUMMARY


• Focus on the relationships,
  not the technologies

• Start by learning from the conversations

• Prepare to l...
MTC & HERR KRUEGER
 IN THE SOCIAL WEB
http://eee.am/herrkrueger/
http://xeesm.com/herrkrueger/
Special Thanx to:
Special Thanx to:
Special Thanx to:
Special Thanx to:




Who teached me everything you‘ve seen here and
Special Thanx to:




Who teached me everything you‘ve seen here and
Who I‘ve never met in Real Life (so far;-).
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
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A Puzzle about Passion: What does we do in the Social Web with my company, my brand and myself. With a short how to start your Social Web activities at the beginning.

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  • http://flickr.com/photos/kantor/2279534438/
  • A Puzzle About Passion

    1. 1. THE SOCIAL WEB A puzzle about passion. Arne Krüger, mtc, Nov 2009
    2. 2. JUST A WAVE? http://www.youtube.com/watch_popup?v=sIFYPQjYhv8
    3. 3. JUST A WAVE? http://www.youtube.com/watch_popup?v=sIFYPQjYhv8
    4. 4. SOCIAL WEB CAN BE CONFUSING Source: http://www.briansolis.com
    5. 5. TECHNOLOGIES CAN BE CONFUSING TOO Source: Charlene Li, Altimeter Group & wordle.net
    6. 6. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
    7. 7. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
    8. 8. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Source: Charlene Li, Altimeter Group
    9. 9. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Occasional Impersonal Short-term Source: Charlene Li, Altimeter Group
    10. 10. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Passionate Occasional Constant Impersonal Intimate Short-term Loyal Source: Charlene Li, Altimeter Group
    11. 11. GOALS DEFINE YOUR STRATEGY Source: Charlene Li, Altimeter Group
    12. 12. ALWAYS START WITH LEARN Source: Charlene Li, Altimeter Group
    13. 13. GETTING STARTED Source: Charlene Li, Altimeter Group
    14. 14. GETTING STARTED What’s stopping you? Source: Charlene Li, Altimeter Group
    15. 15. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” Source: Charlene Li, Altimeter Group
    16. 16. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” Source: Charlene Li, Altimeter Group
    17. 17. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” “Our execs/boards are short- term focused.” Source: Charlene Li, Altimeter Group
    18. 18. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” “Our execs/boards are short- term focused.” “IT/Legal won’t let us.” Source: Charlene Li, Altimeter Group
    19. 19. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” “Our execs/boards are short- term focused.” “IT/Legal won’t let us.” “I’m afraid of losing control.” Source: Charlene Li, Altimeter Group
    20. 20. #1 START SMALL, AND START NOW Source: Charlene Li, Altimeter Group
    21. 21. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
    22. 22. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
    23. 23. #2 MEASURE THE RIGHT THINGS Your goals determine your metrics Use the same metrics as your strategic goals Source: Charlene Li, Altimeter Group
    24. 24. EXAMPLE “MICRO” METRICS Source: Charlene Li, Altimeter Group
    25. 25. #3 FAIL FAST, FAIL SMART Identify the top 5-10 worst case scenarios. Develop mitigation and contingency plans. Prepare everyone for the inevitable failures. Source: Charlene Li, Altimeter Group
    26. 26. #4 GIVE UP THE NEED TO BE IN CONTROL Photo: Kantor, http://www.flickr.com/photos/kantor Source: Charlene Li, Altimeter Group
    27. 27. SUMMARY Source: Charlene Li, Altimeter Group
    28. 28. SUMMARY • Focus on the relationships, not the technologies Source: Charlene Li, Altimeter Group
    29. 29. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations Source: Charlene Li, Altimeter Group
    30. 30. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … Source: Charlene Li, Altimeter Group
    31. 31. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … … of the control you never had Source: Charlene Li, Altimeter Group
    32. 32. MTC & HERR KRUEGER IN THE SOCIAL WEB
    33. 33. http://eee.am/herrkrueger/
    34. 34. http://xeesm.com/herrkrueger/
    35. 35. Special Thanx to:
    36. 36. Special Thanx to:
    37. 37. Special Thanx to:
    38. 38. Special Thanx to: Who teached me everything you‘ve seen here and
    39. 39. Special Thanx to: Who teached me everything you‘ve seen here and Who I‘ve never met in Real Life (so far;-).

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