This document analyzes different billboard advertisements from various newspapers and companies. It discusses how established newspapers like The Sun and Times keep their designs simple with just the masthead and minimal other information. In contrast, it notes an unestablished paper needs to include social media details. It also examines how The Financial Times, Belinka, and Dove use imagery in different ways to represent their products and target audiences. Finally, it explains that for its own billboard, it will take inspiration from newspaper designs but include social media and imagery to help its product stand out as an unestablished company.

1. BILLBOARD ANALYSIS

2. The Sun Newspaper
• The Sun present their
local newspaper as simple
but has a clever play on
their newspaper title, and
the meaning of the word.
the design is simple
lettering with a key colour
focus on their newspaper
title. Because ‘The Sun’ is
an established newspaper
I feel this is the reason
they’ve not included and
other social media
information, i.e. website,
Facebook, twitter however
I feel as an unestablished
paper, I’d have to include

3. The Times
• The Times have taken a similar
approach in terms of their
simplicity, sticking to the ‘Times
New Roman’ font. However they
have included some social media
with ‘TimesOnline’ however haven’t
included the entire website link, but
the phrase that’s needed on
internet search engines to find it,
because this means the design is
improved for this specific billboard
the the central positioning and
balance between the 3 lines. Again
they haven’t flooded the billboard
with information but I feel this is
because of the magnitude of the
newspaper. The times haven’t
included any imagery and kept it

4. The Financial Times
• Similarly the financial times
have kept to a basic billboard
without flooding the page with
to much information however
unlike the other two have
used imagery. They’ve used a
combustion of two billboards
to present an even more
powerful message. Despite
using imagery, they’ve stuck
to this simple and clean
technique used my
newspaper advertisement
campaigns.

5. Belinka
• Belinka, typically
take a different
approach because
their target
audience are for
those who care
about the
appearance of
their property (ie.
fences, deck
chairs etc.) which
links to the
advertisement as,
people sunbathing
obviously care
about
their appearance and want to look more
‘healthy’. However the concept links in
another way because it displays the sun
chair ‘sunbathing’ but protected by the
UV paint belinka are selling.

6. Dove
After testing, that 98% of
women feel the models
used in advertising
campaigns aren’t realistic,
Dove chose to use ‘real
curves’ and cover all basis
by having a range of skin
tones which for me
represents the company.
The image ‘proves’ the
product working for these
‘real people’. However as
an established company
Dove have correlated with
their products, using simply
and delicate design without
flooding the billboard. The
includes an image of the product,
masthead, model shoot and a slogan for
their new product.

7. My Billboard
For my billboard I will use the clean and professional
finished from newspaper billboards as inspiration
but as an unestablished company I’ll include
social media information and my website. However
in order for my product to really standout I’ll use
imagery inspired that represents my product.