For brands just getting started with advertising in China, Baidu is a top choice. Learn everything you need to know about getting started with Baidu ads in this guide. Read more about on our blog: https://adchina.io/2020/04/28/advertising-on-baidu-guide/

1. Your Guide to Getting Started with
Baidu
Advertising

2. 195milliondailyactiveusers
ontheBaiduapp
Topstat
Source: Statista

3. Baidu
Other search engines
Baidu currently owns more than
70% of the search space in China

4. Why advertise
on Baidu?
#1 Largest Chinese search engine in the world
#2 Reach high-income audience
#3 A low cost, high return channel
#4 Add a new revenue stream
#5 Powerful targeting features

5. Types of
Ads
Baidu Search Ads
Baidu Display Ads
Baidu In-Feed Ads
Baidu Brand Zone Ads

6. Which ad type
is right your
brand?

7. Baidu
Search Ads
1lineexplainer:
GooglePPCofChina
Existing brand
awareness in China
Medium-high
budgets
Familiarity with your
Chinese audience
Great for:

8. Baidu
In-feed Ads
1lineexplainer:
Adsthatblendwithorganic
content
First time
advertiser in China
Budgets on the lower
side
Looking to reach a
wide audience
Great for:

9. Baidu
Display
Ads
1lineexplainer:
AdsonBaidu'sdisplaynetwork
Contextual
targeting
Medium-high
budgets
Text, Image, Flash and
Floating ads
Great for:

10. Baidu
Brand Zone
Ads
1lineexplainer:
Dominatethesearchresultsfor
relevantkeywordsastheonly
brand
Globally well-known
brand
Budgets on the higher
side
High CTR
Great for:

11. Baidu Success Factors
Localize your
landing page
Use the extensive
targeting options
Set the right KPIs for
your campaigns

12. Steps to get started
on Baidu
with AdChina.io
Create your
AdChina.io
account
Make ad
deposit
Submit
documents
Add campaign
budget
Wait for
campaign
set up
Your campaign
starts running

13. About AdChina.io
We make advertising in China a piece of cake
adchina.io
Easy Setup. Extensive Reach. Advanced Reporting.
Create your Chinese advertising campaigns in just a few clicks in our
easy-to-use English dashboard.