A proposal to answer events management needs for Vietnam's Diamond Island Investment. Created and Published with permission from Venus Communications.

1. Venus
Communications
Diamond Island Proposal
July 19, 2007

2. AGENCY COPYRIGHT
Strategy, proposals and creative ideas contained in agency proposals remain the property of
Venus Communications. All rights of the agency reserved. Unauthorised copying, adaptation
and dissemination of agency proposals prohibited. Agency’s terms and conditions are
available upon request.

3. How do we attract “world-class investments in a world-class
gathering”?

4. By going back to basic:
Sharing your Vision.
A fitting approach for business leaders and experienced
investors who know that every endeavor starts with the
right perspective ---- a view of possibilities.

5. But first… some words of inspirations.
Some men see things
as they are and say,
'Why?' I dream of
things that never
were and say, "Why
not?'"
-- George Bernard
Shaw, Irish Author
Vision is the art
of seeing what
is invisible to
others.
-- Jonathan Swift,
Author and Poet
Vision is perhaps our
greatest strength...it has
kept us alive to the power
and continuity of
thought through the
centuries, it makes us
peer into the future and
lends shape to the
unknown."
-- Li Ka Shing, Asian Tycoon
and Business Man
“ ““

7. Business Strategy
Create credible advocates and believers.
Objective is to foster a venue for prospects to grow and
explore opportunities with Diamond Island Project by
presenting involvement benefits and myriad of
possibilities.

8. Let’s Talk Diamond.
• All communication materials will convey information
using the four “C’s” of Diamond as guidelines.
Traits Definition Application
Carat Unit of weight in gemstones Hardworking/Efficient
Clarity Flawless to Imperfect Clear Messaging
Color Chemically pure and structurally perfect Hard Facts
Cut Quality of workmanship Creative and Engaging

9. Creative Strategy
Extend visual branding to simulate and take
advantage of three-dimensional medium.
Objective is to utilize advance technology in graphic, print
production, booth construction, and light display to
create perspective and capture imagery.

10. Cutting the Diamond.
• Choice of materials and structures to be used in
advertising efforts will be based on global criteria in
gemstone appraisal.
Traits Definition Application
Shape Accentuating Features Highlighting through usage of
premium quality materials
Quality Symmetry Accuracy in Measurements; Know-
How
Light
Performance
Brilliance, Fire, and Scintillation Integration of Light Designs as
elements
Process Innovative ways of cutting State-of-the-art technology

11. Using Visions as the core platform, we will provide a clear-
cut picture on how investing in the Diamond Island
Project can be a worthwhile and lasting undertaking.
With right-before-your-eyes experience, we will invite and
engage the target investors by presenting “material
ideas” that mirror the different facets of the Diamond
Island Project.

12. Articulating the Vision

13. Invites
Multicolored World
Invitations will be distributed to top business
leaders and investment-prospects in a
kaleidoscope packaging. A peep through
the object would reveal different cuts of
diamonds with multicolored facets.
Message and copy pegs:
Turn and See a Whole New World in
Different Hues.
Turn and See the World Change!
One Shape. Thousand Possibilities.

14. Print Ads and Advertorials
Works Sideways
Prints Ads announcing will be published in
leading business magazines a month before
the exhibit date.
Print Ads and Advertorials will be printed
using holographic sheets. Information will
include: Visions Headline, Write-up, Call to
Action and Images of Planned Edifice.
Message and copy pegs:
 See Life in Every Angle!
 You Can See Clearly Now!
Peg Only

15. Double-Vision
Brochures
Brochures will scout a lenticular packaging - refers to a printed image that
shows depth or motion as the viewing angle changes. One side can show
images of high-rise buildings. The other sides can show commercial
centers, company logos, entertainment centers and yachting amenities.

16. Website
More Than Meets The Eye
Website would be a flash-driven
environment with the following
components:
– Visions concept
– Investment information
– Walkthrough and “zoom-
powered” for a personalized
site experience
– Moving objects and recurring
keywords
Pegs Only

17. Souvenir
Shining Glorifiers
As a token of gratitude to the
visitors, each will be given a
gift --- a miniature
holographic cube/block of
the Diamond Island Project
Logo/Structure. This will
serve as a reminder of DIA’s
commitment and partnership
intent.
Pegs Only

18. Booth
More to See Than Can Ever Be Seen
The booth will contain elements of the proposed
project in diorama. Parts of the diorama will
be recreated in a larger scale to highlight
unique amenities of Diamond Island Project.
Elements will contain application of technology
and modern art elements to emphasize
visual branding.
Pegs Only

19. HDTV Displays for AVP
and Walkthrough Playback
will be utilized.
Touch Screen
Display Kiosks that
duplicate as online
registration encoder
as well virtual
information hub for
Diamond Island
Project information.
Vista Amplified

20. Sparkling Diamond Sky
Stand-Out StructuresHigh Structures extending to 20-25 feet will be created.
Geometrical shapes and diamond-inspired facets design will be used.
Pegs Only

21. Structures will be constructed using metal, wood and plastics. Some
parts of the setup will be holograms, lenticulars and light display.
Pegs Only

22. Thank you!