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Airloyal- Ad:Tech Event
Leela Ambience, Gurgaon. Haryana. India
(19th – 20th March 2015)
A Concept Presentation
Airloyal- Ad:Tech Event
Leela Ambience, Gurgaon. Haryana. India
(19th – 20th March 2015)
A Concept Presentation
Ad: Tech Details
•  Dates : 19th & 20th March 2015
•  Venue : Hotel Leela Ambience, Gurgaon.
Haryana. India
•  Nature of E...
The Brief
•  To design an innovative, stylized exhibit for Airloyal.
•  To make the exhibit attractive so as to increase f...
The Thought
•  In life, its all about earning your rewards for all the hard work one
puts in.
•  Ladooo.com is a sure shot...
The Design - Inspiration
•  Youthful
•  Trendy
•  Informative
•  Utility
The Design
ExhibitDesign
The Experience
•  At the Exhibit :
–  Attractive models in branded outfits would disseminate information regarding brand L...
Collaterals&Attire
Giveaways
Bag Inserts Motichoor ke Laddoo Female T-shirts
Branded Power Banks Branded Nutella Male T-shirts
PartyCollaterals
Tent Cards Coasters
Stirrers Selfie Stand
EveningEngagement
Raja Hussain
Founder & CEO, Airloyal
Prince Anand
Director, We MediaWorks
“The	
   designing	
   of	
   the	
   Kiosk	
   ...
Thank You
Airloyal@adtech 2015
Airloyal@adtech 2015
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Airloyal@adtech 2015

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Laddoo by Air Loyal, a market place for mobile engagement participated in a b2b conference "ad:tech New Delhi" which is the #1 Digital Marketing & Advertising Conference & Exhibition in India. We MediaWorks created the entire experience and walkthrough for Air Loyal and showcased the products and offerings.

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Airloyal@adtech 2015

  1. 1. Airloyal- Ad:Tech Event Leela Ambience, Gurgaon. Haryana. India (19th – 20th March 2015) A Concept Presentation
  2. 2. Airloyal- Ad:Tech Event Leela Ambience, Gurgaon. Haryana. India (19th – 20th March 2015) A Concept Presentation
  3. 3. Ad: Tech Details •  Dates : 19th & 20th March 2015 •  Venue : Hotel Leela Ambience, Gurgaon. Haryana. India •  Nature of Event : B2B
  4. 4. The Brief •  To design an innovative, stylized exhibit for Airloyal. •  To make the exhibit attractive so as to increase footfalls. •  To have interactive experience with the visitors so that they have a top of mind recall of the brand and its services both at the exhibit and the party .
  5. 5. The Thought •  In life, its all about earning your rewards for all the hard work one puts in. •  Ladooo.com is a sure shot winner in reaping the rewards in the mobile advertising world. •  It’s a win win situation for all.
  6. 6. The Design - Inspiration •  Youthful •  Trendy •  Informative •  Utility
  7. 7. The Design
  8. 8. ExhibitDesign
  9. 9. The Experience •  At the Exhibit : –  Attractive models in branded outfits would disseminate information regarding brand Ladooo. Their jewellery would also intricately customised. –  Hosts & Hostesses distributed Ladooo boxes and would invite visitors towards the Airloyal exhibit. –  Customised T-shirts, branded power bank would be disseminated from the exhibit. •  At the party : –  FlashMob dancers in Ladooo branded outfits would cause an eye catching performance amidst the audience. They would then later invite the guests to join them. –  Coaster, Tent Cards and Branded stirrers would be designed to accentuate the branding inside the party venue. –  A Gift box stand would be created for guests to take selfies.
  10. 10. Collaterals&Attire
  11. 11. Giveaways Bag Inserts Motichoor ke Laddoo Female T-shirts Branded Power Banks Branded Nutella Male T-shirts
  12. 12. PartyCollaterals Tent Cards Coasters Stirrers Selfie Stand
  13. 13. EveningEngagement
  14. 14. Raja Hussain Founder & CEO, Airloyal Prince Anand Director, We MediaWorks “The   designing   of   the   Kiosk   and   showcasing   the   relevant   message   in   and   around   the   exhibit     was   done   convincingly  and  up  to  client’s  expecta=ons.  Demo  zones  were  accordingly  designed  to  share  informa=on   amongst  the  visitors.  We  were  happy  to  deliver  an  end  to  end  solu=on  i.e.  conceptualizing  the  exhibit  to   collaterals  and  other  event  touch  points.  We  also  were  a  part  of  the  Ad:  Tech  Event  Party  held  on  the  19th   March,  2015  for  which  we  were  able  to  manage  to  engage  and  enthrall  the  audiences”   FromtheDirectors “We   spoke   with   several   event   management   companies.   But   when   we   came   across   We   MediaWorks,   we   connected;  they  were  able  to  understand  our  vision.  The  next  two  weeks  aPer  that  was  quite  intense.  We   worked  on  crea=ve  with  mul=ple  rounds  of  revisions  =ll  we  got  what  we  wanted.  We  MediaWorks  team  was   pa=ent  and  suppor=ve  through  out  the  process.  At  the  end,  they  delivered  extraordinary  results  for  us.   There   are   a   number   of   cases   where   they   have   gone   beyond   the   brief   and   surprised   us   posi=vely.   They   organized  well-­‐trained  booth  staff  and  helped  us  host  one  of  the  most  happening  party  at  the  event.     We  would  definitely  work  with  them  again  and  I  recommend  their  services  to  anyone  looking  at  organizing  a   high  impact  event.  All  the  best  to  We  MediaWorks  Team.”  
  15. 15. Thank You

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