4. Emphasize HTC Sensation’s Champion top of mind Foster brand love to sustain
cutting edge advantage: preference for HTC Phones. and share brand patronage and
Patented 3D Sense UI, lasting loyalty.
Navigation, Multimedia
Functions
client’s brief
5. Highlight features Integrate corporate
Feature HTC sensation in unavailable to competitors positioning in all elements
non-intrusive manner - and highlight how HTC of the event to consistently
integrating product Sensation fits in the carry the grounded message
features, corporate and targets lives, and not made by the corporate brand.
brand positioning. otherwise.
agency response
6. Expected Guests 200 People
Dealers Partners
Select Target Audience
Regional and Local
Press Corps
VIPs
7. with every moment and every location
simply another experience of the HTC
reality that dwells around us, through
us, under and above us all the time.
8. event idea
You Got the Whole World in Your Hands
Real Sense from All Sides
9. a location spot to delight the senses.
Intercontinental Hotel Saigon
Hai Ba Trung
Capacity: 500 pax
InterContinental Asiana Saigon is the premier meeting
venue in the city with a wide range of latest technology
banquet and meeting spaces, all located on the same
level for delegates convenience.
6 Meeting Rooms 1,176.71m² / 12,666ft² of Meeting Space 6 Sales & Meeting Professionals
On Site
Largest Room Capacity: 1,200 Reception Style Largest Room Measurements:
38.6m / 126.64ft x 21.2m / 69.55ft (ceiling height = 6.75m / 22.15ft)
12. requesting the presence
Invitation Design Option 1
ENVELOPE
personal human
approach/style
Insert
YOU
personal approach/style
13. requesting the presence
Invitation Design Option 2
ENVELOPE
personal human Insert
approach/style personal approach/style
YOU
14. Event’s schedule
Time Content
6.00pm – 6.30pm Welcome guests
6.30pm - 7.00pm Visit HTC’s space
7.00pm – 8.00pm Press Conference for launching HTC Sensation
8.00pm – 9.30pm Gala Diner
9.30pm See off + door gift
16. 6.00pm –
Welcome Guest
6.30pm
Check in at reception
table.
PGs welcome guests coming
inside with business style
in white dress.
17. 6.00pm –
Welcome Guest
6.30pm
Invite guest to take picture at HTC
Photo Corner.
Special cocktail will be served to HTC’s guests
at Wet Bar.
18. 6.30pm –
SPACE 7.00pm
PGs invite guest to visit hTC’s space to experience
the SENSATION
Ideas: “You Got the Whole World in Your
Hand”
03 LED/LCD
03 LED/LCD
screen show
screen show
hTC’s TVC
hTC’s TVC
Artist draws 03 boards
Artist draws 03 boards
with the same animation
with the same animation
as website to Finger drawing table
Finger drawing table
as website to
illustrate the SENSE UI Interactive Core
Interactive Core
illustrate the SENSE UI
Technology
Technology
Full decorate as a HTC official retailer
19. 6.30pm –
SPACE 7.00pm
Sliding door – artist will
Sliding door – artist will
draw this at last..
draw this at last..
When he finished, the door
When he finished, the door
will slide out to open the
will slide out to open the
gate – login to the ball
gate – login to the ball
room.
room.
21. 7.00pm –
unching event – Press Conference
8.00pm
LCD
Mapping effects
on main screen
LCD LCD
Tone & Manner:3D effects style
22. 7.00pm –
unching event – Press Conference 8.00pm
MC will announce to guest for
MC will announce to guest for
Opening the event.
Opening the event.
The opening will start by aaclip
The opening will start by clip
––using 3D mapping effects to
using 3D mapping effects to
illustrate the SENSE UI
illustrate the SENSE UI
functions of SENSATION.
functions of SENSATION.
VIP will be introduced and give
VIP will be introduced and give
out aaspeech for welcome
out speech for welcome
guests.
guests.
Introducing SENSATION with
Introducing SENSATION with
3D mapping effects screen
3D mapping effects screen
23. 7.00pm –
unching event – Press Conference
8.00pm
Q&A
Q&A
VIP + HTC’s Vietnam
VIP + HTC’s Vietnam
Rep. will answer the
Rep. will answer the
questions from
questions from
guests.
guests.
24. 8.00pm –
Gala Dinner
9.30pm
Q&A
Q&A
VIP + HTC’s Vietnam
VIP + HTC’s Vietnam
Rep. will answer the
Rep. will answer the
questions from
questions from
guests.
guests.
25. 8.00pm –
Gala Dinner
MC & Talents 9.30pm
Singer Hồ Ngọc Hà
Jazz band
MC Nguyệt Ánh
Singer Quang Dũng
27. Foyer Design
white clean french
3 walls with artists drawing
1 2 3
Superimpose rotating HTC Sensation Image.
28. Product Display & PG’s Model Interaction
True Sensation Life as Real Caricature Corner
You are the Center
Line Art Photo Wall
29. Speech and Product Presentation
During intervals/breaks, 3d
clouds float through the
screen.
Artists illustration projected
on 4 side screens.
center screen features HTC
Sensation Logo and Product
Image.
