1. Wonderful Moments Activation
A Presentation by Violet Communications

2. Let’s Talk it Over.
Emphasize good moments in
life.
Accentuate the positive.
Share wonderful experiences.
Associate uplifting moments with the brand or the
habit of consumption.

3. Activities
Nescafe Tête-à-Tête Afternoon
Nescafe Clear Day
Nescafe Journal

4. Nescafe Tête-à-Tête Afternoon
A conversation Couch to be situated in Building lobbies.
Continuous Acoustic Music; Sampling; Talk Show
Digital Recording - interviewees can get CD/USB souvenir
TVC playback

5. Logistics Venue: Ho Chi Minh City
Vincom Center Zen Plaza Diamond Plaza Sunwah Tower

6. Logistics
Venue: Ha Noi City
Vincom Towers Pacific Place CDC building Meliá Hanoi

7. A comfortable Nescafe
Ample lighting and
homey feel Couch setup will be
installed in high traffic
building lobbies. Camera setup for
digital recording.

8. On Activation Weeks before the visit, Agency
to coordinate with offices about
Date...
the visit via Flyering and
coordination with Company
Reps.
1 2 3
Frontliners invite
Acoustic
audience from Frontliners serve
singing
offices to go coffee in the
starts.
down(scheduled & booth.
pre-arranged)

9. 4
Volunteers spin
the Nescafe
Roulette with 10
topics they can
to talk about.
5
Interviewees sit on
the couch and talk
about the topic.

10. 6
After the interview,
audience can
upload directly to
facebook or
youtube; and get a
copy of the video
via FREE
NESCAFE USB.

11. Schedule
Morning Afternoon
CEO Interviews Per Office Employees

12. Cl e ar
Day Spread the
A whole new wonderful
way of moment
activation in
the office.

13. Acoustic Singer enters and starts singing the Nescafe Jingle.

14. Windows cleaners wearing
statement shirts clean the
windows - parallel where we are
activating.

15. Samplers enter the room and
distribute Nescafe Samples PBs distribute Motivational
Branded Pos-it Notes.

16. Nescafe Journal
• An Ipad Nook will be installed in
a Nescafe cup shaped booth
inside the office /or building
lobby
• Inside the booth, people can
access Nescafe App via IPAD

17. Let Me Help How You Feel Today
Nescafe IPAD APP
What I know for sure today?
Coffee Writing about HOPE and JOY emanates a
KOKOLOGY Multiple Choice of positive energy that encapsulates a
wonderful contagious joy anywhere. We
Situational tests that will make
Coffee Feelings encourage sharing of moments of HOPE
Simple Emotional Score Test. and HAPPINESS. Entries will be posted in
audience discover their inner
Where audience can rate their day Nescafe Wonderful Moments blogs. Best
psyche through psychological and
by drawing a smiley face over their entry win rewards/premium items.
hypothetical quick essay quizzes
Nescafe Coffee.
After each activity: An option to send a Nescafe sample to your friend thru facebook page.

18. Designs

20. CAP
BUTTONS
SHIRT
SKIRT
RED UNIFORMS WHITE SHORTS

21. Timelines
Securing Permits - 2 weeks
Designs - 1-2 weeks
Recruitment and Training of Manpower - 1 week
Production of Booths, Apps. etc. - 2 weeks

22. Thank You!