Boost Customer Engagement with Live Chat and Chatbot Integration
1.
2. Who am I?
● Conversational Designer &
Marketer
● ~4 years of chatbot creation
experience
● Over 100 chatbots created
Arnav Patel
Marketer, Tars
Ish Jindal
CEO & Co-founder, Tars
3. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Who are we?
Helping Marketing and
Customer Experience Teams
boost customer engagement
using Conversational Tech
since 2016
4. Overview
1. The Basics
2. What is the value of integrating chatbots
and live chat
○ If your business is using live chat
○ If your business is using chatbots
3. How to Integrate Live Chat Into Your Tars
Chatbot Using Zendesk
4. Q&A
6. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Over the past decade
there has been a
trend towards
chat-based customer
service.
Context
7.
8.
9. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● People love chat!
○ Mobile-optimized
○ Familiar
○ Engaging
● Higher CSAT
● HIgher CVR
Why the move?
10. 1. Live Chat
2. Chatbots
Within this trend there are two approaches
19. Live Chat
The Pros
○ Great at answering all
queries
The Cons
○ Long Wait times
○ Lack of 24x7 Availability
○ Expensive
Chatbots
The Pros
○ No wait time
○ 24x7 Availability
○ Cheap
The Cons
○ Can only answer L0 & L1
queries but bad at L2+
Queries
20. Live Chat
The Pros
○ Great at answering complex
queries
The Cons
○ Expensive
○ Long wait times
○ Lack of 24x7 availability
Chatbots
The Pros
○ Cheap
○ No wait time
○ 24x7 availability
The Cons
○ Bad at complex queries
21. Live Chat + Chatbot
The Pros
○ Great at answering all queries
○ queries
○ Cheap
○ No wait time
○ 24x7 Availability
The Cons
○ None really 😎