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Who am I?
● Conversational Designer &
Marketer
● ~4 years of chatbot creation
experience
● Over 100 chatbots created
Arnav Patel
Marketer, Tars
Ish Jindal
CEO & Co-founder, Tars
Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Who are we?
Helping Marketing and
Customer Experience Teams
boost customer engagement
using Conversational Tech
since 2016
Overview
1. The Basics
2. What is the value of integrating chatbots
and live chat
○ If your business is using live chat
○ If your business is using chatbots
3. How to Integrate Live Chat Into Your Tars
Chatbot Using Zendesk
4. Q&A
The Basics
Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Over the past decade
there has been a
trend towards
chat-based customer
service.
Context
Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● People love chat!
○ Mobile-optimized
○ Familiar
○ Engaging
● Higher CSAT
● HIgher CVR
Why the move?
1. Live Chat
2. Chatbots
Within this trend there are two approaches
? 🧔
Who is the user chatting with?
USER
🤖 🧔
USERSOFTWARE
Chatbots
👨 🧔
Live Chat
USERPERSON
What we are talking about
today...
● Integrating Chatbots and Live Chat
○ Seamless handoff between Chatbots
and Live Chat Agents
👨
🧔
Integration
USER
🤖
How it works
How it works
● Let the chatbots handle L0 & L1
queries
● Let human agents handle L2 queries
After
🤖
👨‍🦰
AGENT
COMPLETION
👨
If the user has an L2
query or above
If the user has an
L0 or L1 query
BOT
USER
Live Chat
The Pros
○ Great at answering all
queries
The Cons
○ Long Wait times
○ Lack of 24x7 Availability
○ Expensive
Chatbots
The Pros
○ No wait time
○ 24x7 Availability
○ Cheap
The Cons
○ Can only answer L0 & L1
queries but bad at L2+
Queries
Live Chat
The Pros
○ Great at answering complex
queries
The Cons
○ Expensive
○ Long wait times
○ Lack of 24x7 availability
Chatbots
The Pros
○ Cheap
○ No wait time
○ 24x7 availability
The Cons
○ Bad at complex queries
Live Chat + Chatbot
The Pros
○ Great at answering all queries
○ queries
○ Cheap
○ No wait time
○ 24x7 Availability
The Cons
○ None really 😎
Why Integrate Live
Chat and Chatbots
Two perspectives
1. Business using Live Chat
2. Business using Chatbots
If your business is using live chat
● Reduced wait times
● Partial availability outside of
work hours
● Reduced Cost
Before
�� 🦰
All Queries
COMPLETION
👩‍🦰😡😡😡😡
AGENT
After
🤖🤖🤖🤖
👨‍🦰
AGENT
👩‍🦰
🧔
COMPLETION
👨🧑🧒👧
Before
��
AGENT
All Queries
COMPLETION
😡😡😡😡😡
How it works
SimpleQuery Complex Query
😡
COMPLETION
Frustration
🤖🤖🤖🤖
👨🧑🧒👧
If your business is using chatbots
● Reduced failure rate
● Agents can handle the complex
queries that would have
otherwise gone unanswered
How it works
🤖
SimpleQuery Complex Query
😡
COMPLETION
Frustration
After
🤖
👨‍🦰
AGENT
👩‍🦰
COMPLETION
👨
Complex QuerySimpleQuery
The Upshot
● Higher CSAT
● Higher CVR
How to Integrate Live
Chat Into Your Tars
Chatbots
What you’ll need...
1. Tars chatbot
2. Zendesk Enterprise Account
How it works
TARS
SimpleQuery Complex Query
COMPLETION
ZENDESK
Questions?
Contact us
Email: arnav@hellotars.com
Phone number: +1 (408) 617-9159
Website: https://hellotars.com
ish@hellotars.com
+91 9980835840
Book a demo:
https://bit.ly/tars-whatsapp-c
hatbot

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