In this session we will be talking about Chatbots and why they may be useful to you. Including 10 ways to improve your Chatbots. And four demo projects for inspiration and learning.

1. Chatbots - Hot Or
Not And How To Get
Started

2. Overview
• Introductions
• What Is A Chatbot?
• Begin With The End In
Mind
• The 4 Components Of A
Product Launch
• Chatbots Check List
• Why Are Chatbots
Important?
•Livechat Vs Chatbots
•If You Fail To Plan…
•10 Ways To Improve Your
Chatbots
•What Can You Do To
Improve Your Chatbots?
•Next Meet-Up.

3. Introductions
•Your name?
•Your product /
service?
•Why you’re
here?
This Photo by Unknown Author is licensed under CC BY-SA-NC

4. What Is A Chatbot?
• A chatbot is a piece of software that
conducts a conversation via auditory or
textual methods.[1]
• Chatbots are typically used in dialog
systems for various practical purposes
including customer service or
information acquisition.
• Some chatbots use sophisticated natural
language processing systems but many
simpler ones scan for keywords within
the input, then pull a reply with the
most matching keywords or the most
similar wording pattern from a database.
Source: Wikipedia
https://en.wikipedia.org/wiki/ChatbotThis Photo by Unknown Author is licensed under CC BY

5. Begin With The End In Mind
“Begin with the End in
Mind means to begin each
day, task, or project with
a clear vision of your
desired direction and
destination.”
- Stephen Covey, 7 Habits
Of Highly Effective People.This Photo by Unknown Author is licensed
under CC BY-SA

6. The 4 Components Of A Product Launch
Sales
Pages
Squeeze
Pages
Social
Pages
Syndicate
Pages

7. Chatbots Check List
• 0 points for No, 1 point for good, 2 points
for great.
1. Do you understand the rules and policies
regarding Facebook Messenger?
2. Do you have a list of your Digital Assets?
3. Have you set up a Welcome Message /
Default Reply?
4. Does your Chatbot respond to
keywords?
5. Does your Chatbot help users engage
with your product / service?
• What’s your score out of 10?
This Photo by Unknown Author is licensed under CC BY-NC-ND

8. Why Are Chatbots Important?
Instant Interactive Automated

9. Livechat Vs Chatbots
This Photo by Unknown Author is licensed under CC BY-SA This Photo by Unknown Author is licensed under CC BY-SA-NC

10. This Photo by Unknown Author is licensed under CC BY-NC-ND

11. 10 Ways To Improve
Your Chatbots

12. 1A. Policy Overview – 24 Hours & Subscription
Messaging
Policy Current Policy
(Until January 15, 2020)
New Policy
24-hour window - Standard
Messaging
• 24 hours after customer's
interaction
• Can be promotional
• Free
Stays as is
+1 Message • A single message
• Can be promotional
• Free
Not Available
Subscription Messaging • 3 Non-Promotional use cases
only
• Non Promotional
• Free
• For News Pages only (NPI Index)
• Non Promotional
• Free

13. 1B. Policy Overview – Message Tags And
Sponsored Messaging
Policy Current Policy
(Until January 15, 2020)
New Policy
Message Tags • Can be sent outside the 24 hour
window
• 16 Supported use cases
• Non Promotional
• Free
• Can be sent outside the 24 hour
window
• 3 Supported use cases (mostly
merges the previous 16)
• New Human Support use case
added (Beta)
• Non Promotional
• Free
Sponsored Messaging • Reach existing Page audience
• Can be promotional
• Paid
Stays as is

14. 2. Your Digital Assets
Sales Pages
Pricing
Availability
FAQs
Squeeze Pages
Check List
Cheat Sheet
Template
Social Pages
Blog
Facebook
YouTube

15. 3. Communication Style
Conversational
MultimediaShort

16. 4. Default Reply
Did you find what
you were looking
for?
Yes
Thank you and
have a nice day!
No
Let user know that
someone will
contact them
shortly
Notify Admin
Ask user for more
info

17. 5. Welcome Message - Example
Are you currently
organisation an
event?
Yes
Check Pricing Check Availability Make A Booking
No
Why Choose Us?
Products /
Services
FAQs

18. 6. Keywords - Example
Users mention keywords such as: price; cost; fee;
pay; payment; rate; charge; hire; quote.
Message outlines pricing structure and links to:
Check Pricing; Check Availability; Make A Booking.
Default Reply

19. AdelaideDJ: https://www.messenger.com/t/adelaidedj

20. 7. Website Integration

21. 8. Quote Builder
Quote
Option
1
Option
2
Option
3

22. Survey Bot: https://www.messenger.com/t/biznick

23. 9. Quiz
Question
1
Answer 1
Score
Question
2
Answer 2
Updated
Score
Question
3
Answer 3
Final
Score

24. Survey Bot: https://www.messenger.com/t/surveybotio

25. 10. Game Of Chance
50%50%

26. Slot Bots: https://www.messenger.com/t/slotbots

27. What Can You
Do To Improve
Your Chatbot?

28. Next Meet-Up
•Thursday the 17th of October from 7.00pm.
•Automating Emails For Long Term Success.
•Public Speaking Training, Basement 96
Gawler Place Adelaide City.

29. Thank You!