Increase site visits for your real estate company with WhatsApp campaigns

Who am I?
● Conversational Designer &
Marketer
● ~4 years of chatbot creation
experience
● Over 100 chatbots created
Arnav Patel
Content Marketer
Rwitam Dutta
Customer Success Manager

Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Who are we?
Helping businesses engage
with their customers over web
and WhatsApp

Who are we?
Who we work with?

Overview
1. Understanding WhatsApp Marketing
2. How WhatsApp Marketing Campaigns
work
3. WhatsApp Marketing In-action
4. Q&A

Introduction to
WhatsApp Marketing

The Real Estate Buyer Journey
nurture nurture nurture
capture

You run ads to bring
prospective buyers to
your listing

People click on the
ad and check your
landing page

Now it’s time to
capture their lead
info

You pull out old
faithful… Your lead
capture form

Who are we?
● Forms are unengaging
● People don’t like ﬁlling
forms
● Conversion rates are
low
But this doesn’t work well...

Who are we?
Once leads are
captured, you send
them to your CRM

Who are we?
From here you can
run nurturing
campaigns to get
them to book a site
visit

Who are we?
● Low open rate
● Low CTR
● Hard to break free from
the Promotions Tab
● One-way communication
Email Sequences

Who are we?
● Crowded inboxes
● Depending on geography,
people don’t check their
messages
● Low Open Rate
● Low CTR
● One-way communication
●
SMS Campaigns

Who are we?
● People don’t pick up their phone
so conversion is low
● And to compound the issue,
managing call centers is a
headache
○ HR
○ Payroll etc
Phone Calls

● Not real lead nurturing
● Just gives you another
attempt at lead capture
Retargeting Campaigns

These ineffective
lead nurturing
campaigns translate
into fewer bookings

Once someone has
made a booking, it
isn’t a guarantee that
they will show up

You need to nurture
them with
information to keep
them interested

But the channels you
can use for this are the
same low-engagement
lead nurture channels
you used before

After a site visit the job isn’t done. You
still need to shepherd the lead to the
ﬁnish line
You know what that
means… More lead
nurturing

And that in turn, means
more lost business. Your
lead nurturing channels are
still the same ﬂawed ones
you used before

The Bottom Line:
Lead Leakage Is Killing Your Marketing Efforts
capture

What WhatsApp Marketing is NOT
● Just Chatbots
● Just Notiﬁcations
● Something that you want to
do because others are doing
it

What WhatsApp Marketing is
● Think of WhatsApp as a brand
new customer engagement
channel where you can:
○ Build an audience
○ Drive conversations
○ Re-engage customers

Why it matters
2B Active
WhatsApp
Users
65 Billion
Messages Sent
Daily
#1 Top
Downloaded
Messaging App
In The World

Why WhatsApp Marketing
● 70%+ Open Rate
● 40% Response Rate
● Two-way communication

Instead of being directed to a
landing page you direct them to
your
1. WhatsApp Business Number
2. Landing page which has
WhatsApp widget

The Chatbot Answers
Their Questions And
More Importantly
Captures Their Lead
Information

Who are we?
● Two-way
communication
● Engaging
● Mobile Optimized
● 50% Higher Conversion
Rate
This works better than your landing page

Who are we?
But now you also
have an open line of
communication with
them on WhatsApp

Who are we?
Instead of relying solely
on email, text, etc, you
can re-engage
customers within the
same WhatsApp
Conversation

Who are we?
● Prompt to book a site visit
● Informational content
about the property (e.g.
amenities, catalog, virtual
tour, videos etc)
What you can send in a WhatsApp
Re-engagement Campaign

But this time people actually read what you send
● 70%+ Open Rate
● 40% Response Rate
● Two-way communication

Who are we?
The end result is that
more people book a
site visit

But the value doesn’t
end there. You can use
the same engagement
to get people to show
up for your site visit

Who are we?
● “Be sure to ask about”
campaigns
● Site visit checklists
● More information about
the property

And once the site
visit is over it’s the
same story. Nurture
customers

Who are we?
● Financing information
● Suggestions for other
properties that could ﬁt
their needs
● New developments at the
property

By the end of the
journey you have
more people buying
homes

The End Result:
Less Lead Leakage. More Sales
capture

Getting Started With WhatsApp Marketing
1. Get WhatsApp Business API Access
2. Build a WhatsApp Chatbot conversational ﬂow
3. Building your WhatsApp Audience
4. Re-engage Your Audience With WhatsApp
Campaigns

Step 1: Getting WhatsApp
Business API Approval
● WhatsApp Wants to know what you want to
do with a WhatsApp Business API
○ Takes 2-3 weeks
○ We will help you through this process!

Step 2: Building the Chatbot
Conversational Flow
● You can build while you wait for
approval using our code-free Chatbot
Builder!

1. WhatsApp Chatbot Widget
2. Facebook Ads
3. QR Code
4. Email Campaigns
5. SMS Campaigns
6. Push Notiﬁcations
Step 3: Build Your WhatsApp Audience

Getting Started With WhatsApp Marketing
1. Get WhatsApp Business API Access
2. Build a WhatsApp Chatbot conversational ﬂow
3. Building your WhatsApp Audience
4. Segment your audience
5. Re-engage Your Audience With WhatsApp
Campaigns

Step 4: WhatsApp Campaigns
● Bring existing customer, leads,
prospects back into the conversation
with WhatsApp Campaigns.

Get approved for Template Messages
● To send out messages through
WhatsApp Campaigns, you need to
submit template messages for
approval to WhatsApp.

Start a WhatsApp Campaign
● Once your template message is
approved, you can start a campaign
by uploading a csv with the
subscribers you want to engage with
your template message.

Thank you!
www.hellotars.com/demo
@jindalish
www.linkedin.com/in/ish-tars/
ish@hellotars.com

Increase site visits for your real estate company with WhatsApp campaigns

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