AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
E-commerce customer support chatbot - Tars webinar
1.
2. Who am I?
● Conversational Designer &
Marketer
● ~4 years of chatbot creation
experience
● Over 100 chatbots created
Content Marketer
Chatbot Specialist
3. Who am I?
● Conversational Designer &
Marketer
● ~4 years of chatbot creation
experience
● Over 100 chatbots created
Content Marketer
4. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Helping marketers boost their
conversion rates using
conversational tech since 2016
5. 1. The Importance of Customer
Support for E-commerce
2. The Issues With Traditional
Customer Support
3. Why Chatbots Work Better
4. How Customer Support Chatbots
Work
5. Demo
6. Q&A
16. ● Human-based customer support is the
gold-standard for customer support
and with good reason because👇
○ Human agents are easy to talk to
○ Humans can address highly
complex issues
17. ● They are prohibitively expensive💸💸💸
○ Monetary costs: Payroll, HR, Office
space
○ Intangible costs: Stress, Free-time,
mental wellbeing
● They suffer from long wait-times⏳
○ Everyone’s been on hold before and
it is not fun
18. ● Whether it’s a hurricane,
earthquake, or a global
pandemic, s*&t happens,
and your human-based
customer support
operation can get easily
disrupted.
31. The conversational form factor of a
chat interaction mimics the human
interactions that your customers
want.
32. Through the beauty of branching,
and conversational information
delivery, chatbots can step people
through complex queries
33. A single bot can handle millions of
queries at the same time. That means
you can get most of your customer
support done at the price of a single
software subscription😉
34. Chatbots don’t have to sleep, so
that means all of that goodness
we spoke about before👈 is
available 24/7/365
50. ● Ordering Backends
(Shopify, Magento)
● Ticketing Systems
(Zendesk, Freshdesk)
● Live Chat Systems
(Zendesk Chat)
● And More
51. ● Through API calls your chatbot
can access customer data
● This data can be used to enrich
the customer support
experience
○ Pull up a user’s recent
order
○ Pull up order tracking for
active orders
52. ● Your chatbot can
automatically convert a chat
conversation into a ticket
● Mark it as complete or
incomplete
● Send it to your ticketing
system so that your data is
centralized
53. ● Your chatbot can hand really
complex queries off to a
human customer support
agent