The document introduces TARS, a company that helps marketers boost conversion rates using conversational technologies like chatbots. It provides information about the company, its founders Arnav Patel and Vinit Agrawal, and what chatbots and APIs are. The document explains that APIs allow different software applications to communicate and integrate, serving the purpose of building a cohesive customer experience by transferring data between various marketing tools like a lead capture chatbot and a CRM system like Salesforce. It concludes by providing contact information for TARS.

2. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015

3. Who am I?
● Conversational Designer &
Marketer
● ~4 years of chatbot creation
experience
● Over 100 chatbots created
● CTO & Co-founder
● ~5 years of chatbot creation
experience
● Built the first version of the
TARS platform single-handedly
Who Am I?
Arnav Patel
Director of Marketing

4. Who am I?
● Conversational Designer &
Marketer
● ~4 years of chatbot creation
experience
● Over 100 chatbots created
Vinit Agrawal
CTO & Co-founder
● CTO & Co-founder
● ~5 years of chatbot creation
experience
● Built the first version of the
TARS platform single-handedly

5. The Important
Stuff

6. What is a GIPHY Chatbot?

7. What is an API
“An application programming interface is a computing
interface exposed by a particular software program, library,
operating system or internet service, to allow third parties
to use the functionality of that software application.”

8. The Important
Stuff

9. What is an API (for beginners)
A magical software tool
that lets different apps
communicate with each
other

11. Types of API
● Fetch
● Submit Fetch gifs from giphy to make your chatbot conversations
more engaging

12. Types of API
● Fetch
● Submit Submit lead data to Salesforce for management...

13. What purpose does this integration serve...
● Individual services are specialized
but your marketing campaigns are
not
● You need all of your marketing
software to play nice with each
other to build a cohesive
experience for your customers

14. You capture leads using... You manage leads using...
How do you transfer
data between the two?
Manually?
API Magic🧙‍♂
Nope! That’s a waste of time

16. What services do you use?

17. Deliver customer support ticket updates
through a chatbot...

18. With that we’re ready
to start building..

19. Contact us
Email: arnav@hellotars.com
Phone number: +1 (408) 617-9159
Website: https://hellotars.com