1. A Strong Integration:
IT, Marketing & Sales
How can CMOs and CIOs learn to trust and collaborate with
each other, in order to improve company growth.

2. CIO Perspective
•
Top Priorities
•
•
Network Technology & Resiliency
•
•
Business Operations, Applications
Data Preservation and Security
Focus to achieve
•
Reduced costs
•
Data Analytics, Business Intelligence
•
Mobile & Cloud Computing, Technical Innovation

3. CMO Perspective
•
Top Priorities
•
•
•
Customer Growth & Retention
ROI of Marketing Investments
Focus to achieve
•
Multi-platform Strategy, Product Development
•
Cloud Initiatives, Customer Service
•
Analytics/Business Intelligence, Customer Personalization

4. Changing Marketplace
•
Technology has become inseparable from
business process; Business analytics, Big Data,
personalized and real-time customer engagement
and experience, deeply ingrained social
capabilities, synchronized global operations and
distribution
•
Without clear and first-hand awareness of customer
needs, desires, and concerns, CIOs and their IT
teams are at great risk of becoming less relevant to
the ultimate goals and purposes of their
companies.
Forbes

5. Common Goals
•
Align goals with business objectives
•
Develop work plans moving backwards from goal to
ensure that groups are in-sync with each other
•
Plan build outs and outsourcing together to improve
effectiveness and close gaps
•
IT is the platform upon which the business runs

6. Collaboration
•
Product Development & Testing
•
Customer Monitoring and Service Quality
•
Outsourcing and Cloud Initiatives
•
ROI Validation and Consumer Data Insights
•
Prioritizing & Budgeting of Technology Initiatives

7. Changing IT
• Adopt an agile, speed-it-up mentality, “SCRUM”
• Turn IT process into agile business process
• Preconfigured cloud solutions and infrastructure
• Open Source software and infrastructure
• Transparency is key to understanding
The Economist