Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Transformation

1,089 views

Published on

Digital Transformation Pillars and processess as presented as a Keynote at Olympia at T10expo 28 Nov 2014

Published in: Technology
  • Be the first to comment

Digital Transformation

  1. 1. DELIVERING DIGITAL TRANSFORMATION CAPABILITY AND GROWTH @TiffanyStJames @wetransmute
  2. 2. WHAT IS DIGITAL TRANSFORMATION? Digital First Fundamental @wetransmute #T10expo Digital services so good people prefer to use them
  3. 3. 5 DIALS OF TRANSFORMATION Vision Strategy Business Model Product Operations People Customer Experience Culture @wetransmute #T10expo
  4. 4. #1 TRANSFORM YOUR BUSINESS MODEL @wetransmute #T10expo Digital Modified Business, New Businesses, Globalisation
  5. 5. #2 TRANSFORM YOUR PRODUCT @wetransmute #T10expo Digital Modified Products, New Products
  6. 6. #3 TRANSFORM OPERATIONAL PROCESSES @wetransmute #T10expo Process Digitisation, Worker Enablement, Performance Management
  7. 7. #4 TRANSFORM YOUR PEOPLE @wetransmute #T10expo Culture of Excellence, Recruit on Aptitude, Digital Skills Intervention
  8. 8. #5 TRANSFORM CUSTOMER EXPERIENCE @wetransmute #T10expo Customer Understanding, Top-line Growth, Customer Touchpoints
  9. 9. 4 VITAL SUCCESS FACTORS
  10. 10. LEADERSHIP @wetransmute #T10expo
  11. 11. VISION AND STRATEGY @wetransmute #T10expo
  12. 12. PERMISSION TO BREAK STUFF @wetransmute #T10expo
  13. 13. CULTURE: PHYSICAL ENVIRONMENT @wetransmute #T10expo
  14. 14. 3 STRATEGIES TO IMPLEMENT
  15. 15. Current KPIs Org Data Strategy Business Objectives •Benchmark •Best Practice •What works •Current social footprint Your Business Competition Similar Industry Other Industries What digital and social media CAN deliver for the business What digital and social media IS delivering for you, for your competitors, and industry What people and tech capabilities DO you have? ENVIRONMENTAL ANALYSIS @wetransmute #T10expo
  16. 16. Pre-contemplation Contemplation Preparation Action Maintenance Raise awareness Combat disengagement Increase relevance Provide solutions Facilitate action Reinforce Maintain Generate advocacy Peer feedback WHAT ACTION DO YOU WANT PEOPLE TO DO? @wetransmute #T10expo
  17. 17. S Social Business Capability Model Strategy Exploratory Practical Embedded Governance PR Business Intelligence Customer Service HR Direct Sales Internal Comms Objectives Business Case Tactical use for campaigns/events Marketplace Audit Strategy aligned with business objectives across all business pillars Code of Conduct Policy Guidance Mitigation Channel Use Integrated Crisis Comms Collaborative revisions Centre of Excellence Open monitoring around campaigns or issues Informing business KPIs and Scorecard Media integrated data, analytics and CRM Broadcast Initiative/event-led engagement Engagement on business and audience needs Engage influencers Alignment within all business units Responding to enquiries Dedicated channels Integrated social CRM Channel shift Social surfacing of job posts Social Media integrated in Talent Attraction, L&D, HR initiatives Dedicated Talent Pools on social channels Directing sales opportunities to point of purchase Social sales programme Ecommerce integrated Dedicated social sales channels Sharing of social activities internally Social intranet with soft walls Active Social Media Practitioners Community
  18. 18. 5 LESSONS IN IMPLEMENTATION
  19. 19. #1 CHANGE IS LARGELY UNCOMFORTABLE @wetransmute #T10expo Open Communications, Clarity, Swiftness
  20. 20. #2 MARRY UP @wetransmute #T10expo Make the internal digital experience as perfect as the external
  21. 21. #3 CREATE THE ENVIRONMENT @wetransmute #T10expo Create the conditions: Collaboration, Tools, Space, Experimentation
  22. 22. #4 LEAD FROM WHEREVER YOU ARE Source: Kotter, Harvard Business School @wetransmute #T10expo Leadership vision is paramount, managers create smooth transition
  23. 23. #5 JFDI @wetransmute #T10expo Plan, yes. But DO. Have an unwavering focus on delivery
  24. 24. @tiffanystjames @wetransmute http://wetransmute.com

×