This document discusses how social media can help grow a business. It provides statistics on social media usage, showing that over 70% of internet users are active on social media. Surveys found that over 50% of patients want their healthcare providers to use social media for appointment reminders, test results, health information, and answering questions. The most popular social media sites are Facebook with over 900 million monthly visitors, followed by Twitter, LinkedIn, Pinterest, Google+, and Instagram. The document recommends that businesses create social media pages to represent their brand and post frequently and visually to stay relevant and let potential patients learn about them online.

1. BE HEARD. BE SEEN. BE PRESENT.
HOW SOCIAL MEDIA CAN GROW
YOUR BUSINESS.
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2. Who is using social media?
According to Forbes in 2014:
 72% of all Internet users are now active on social
media.
 18-29 year old's have an 89% usage.
 The 30-49 bracket is at 72%.
 60% of 50-60 year old's are active on social
media.
 In the 65+ bracket, 43% are using social media
 71% of users access social media from a mobile
device
These percentages continue to increase every year.
Social Media
Statistics and Facts
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3. What are they looking for?
 In a survey of an outpatient
family practice clinic, 56%
wanted their providers to use
social media for:
 Appointment setting and
reminders
 Diagnostic test results
reporting
 Health information sharing
 Answering general
questions
What Patients Prefer
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4. What channel is used the most?
 Most popular social networking sites – March 2015
 Facebook 900,000,000 monthly visitors
 Twitter 310,000,000 monthly visitors
 LinkedIn 255,000,000 monthly visitors
 Pinterest 250,000,000 monthly visitors
 Google+ 120,000,000 monthly visitors
 Instagram 110,000,000 monthly visitors
 Yelp 100,000,000 monthly visitors
Social Media Users
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5. AdFidelis - Integrated Business Solution

6. Your audience cannot find you.
PROBLEM
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7. You have no social media presence.
Cause
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8. This is costing you patients.
EFFECT
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9. Create a social media presence.
SOLUTION
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10. Social Media Do’s
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11. Create pages that represent
your brand.
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12. Visitors should get your
message and know what you’re
about as they land on your page.

13. 2) Stay relevant and post
frequently on all social media
channels.

14. 3) Provide a visual for your
prospective patients through
pictures of the practice and videos.
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15. Social Media Services
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16. Social Media Services
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17. Social Media Services
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18. AdFidelis - Integrated Business Solution