3. A notice or announcement in a public medium promoting a product ,service, or
event or publicizing a job vacancy.
David Ogilvy is known as Father of Modern Advertisement in worldwide and Alyque
Padamsee is known as Father of Advertisement in India.
.
What is
Advertisement
4. OBJECTIVES OF ADVERTISEMENT
To stimulate demand for the product.
To increase profit of the firm.
To introduce a new product to potential customer.
To promote brand name and brand loyalty.
To change the existing habit of target customer
To face the competition and sales in the market .
5. ADVERTISING ROLE IN SOCIETY
Critics say advertising creates demand,driving consumers to buy
products unnecessarily.
Proponents say companies invest in research to find out what
consumers want.
Audiences can refuse to buy products they don’t need.
6. Shape vs. Mirror Debate
Does advertising create or reflect social values?
- Critics say advertising abuses its influence on children
and teenagers.
Critics say advertising creates social trends, dictating how
people think and act.
Advertisers say they spot trends and develop messages that
connect with them.
Adverising both mirrors and shapes.
7. Other social responsibility Issues
Stereotyping
A stereotyping is a representation of a cultural group that
emphasizes a trait or traits that may or may not
communicate an accurate representation.
Common problems include :
- Gender stereotypes
- Body image and self-image
- Racial and ethnic stereotypes
-Age-related stereotypes
- Advertising to children
9. IMPACTS OF ADVERTISEMENT ON SOCIETY
ADVANTAGES
Inform the society about handling of products.
Make aware to the people about health and hygiene. make the
Consumers aware about their rights.
Create social changes like curbs on female
infanticide,empowerment of women.
Promote National interest.
10. DISADVANTAGES
Advertisements manipulate their audience.
Some advertisements are offensive.
Advertisements are “CHILDREN CENTERED”.
Advertisement creates insecurity in individuals.
Promoting Stereotypes,
