The action movie poster aims to appeal to males by featuring muscular male characters holding weapons that symbolize power and strength. The dark colors and serious facial expressions of the characters are meant to seem intimidating and project power, traits that many men idealize. In contrast, the rom-com poster aims to appeal to females by depicting them in romantic, passionate poses and outfits. Features like smiling faces, love hearts and a pure white background portray innocence and romance stereotypically associated with females.

1. Action movie film poster
Action films are mostly aimed towards males.
The character in the middle is holding a
shotgun which is interesting for most males.
He is also wearing a vest to show some of his
muscles. The character on the right is
wearing body armour which associates with
the army. They both are quite big and
muscular this is aimed because a lot of men
want to be big and muscular and idealize
these men because they want to show
power. All the characters in the film poster
are serious which is intimidating and this also
showers power because they are not scared.
The colours used are mostly dark colours
males would wear.

2. Rom-com film poster
Rom-com’s are mostly aimed towards
females. The females in most rom-com
posters are wearing dresses. The
female is wearing a red dress which
shows desire, passion and also love
which is stereotypically aimed at
females because they are more
interested in relationships. The white
background shows the innocence and
purity which represents a female. The
characters are holding love hearts
which is romantic which a female
would enjoy. The characters are smiling
where as in the action movies the
characters are mostly looking serious.