In what ways does yourmedia product use, developor challenge forms andconventions of real mediaproducts?
The title of the film “Finding Mrs Simon” develops on the ideaof stereotypical rom-com films, it has a comical effect whichautomatically tells the audience that it is going to have ahumorous side to the film whilst also a possible
I have used conventions of a romance comedy in my film through the use of thecharacters. Both females and males are used as potential male characters that aretypical of a romance-comedy such as the film „Love Actually‟ as throughout this filmmale and female characters are used as the main characters showing different storiesthroughout the film. Also the narrative style challenges the stereotype of a romance -comedy as in a typical romance comedy such as Love Actually again the story is toldin order so in a linear narrative. Whereas in my film it uses jump cuts and goes backin time and forward in time from him talking to himself to him on a date.
The setting and location challenges forms of conventions of other realmedia products following the same genre because a huge number ofRomance Comedy films are based around a female character as the film isseen from her point of view, whereas in this film the main character is amale character looking for love. This challenges the stereotype also of themale character because a male character is stereotypically seen asmasculine and superior to the female characters, in „Finding Mrs Simon‟Simon is represented as a „joke‟ to the audience. This challenges theconventions because a typical film audience would expect the malecharacter to be masculine. I think this makes the film different to theaudience and would persuade them to watch the film because it is a „newgenre‟.
The costumes and props used within the film also representthe genre throughout the film. The opening scene starts offwith Simon in his kitchen using gym equipment, because thisisn‟t a realistic place to be using gym equipment it makes theaudience will find it funny, this uses the Hypodermic NeedleEffect, me as the producer has meant for the audience to feelan intended way after watching that scene, and the audiencewill automatically feel that way without fully taking in thesituation or what is going on.
The narrative of our film is a fragmented and also a stream ofconsciousness narrative, this is because throughout the film,the thoughts and feelings of Simon are shown throughout withhim speaking directly to the camera as if it was his bestfriend, or a person he can trust to tell his feelings too. I thinkthis challenges the conventions of romance comedy filmsbecause they don‟t normally include the feelings and attitudesof the audience from a personal point of view; this seems tobe a new era of romance comedy. Unlike other popular rom-com films such as „Hitch‟ and „Love Actually‟ our mediaproduction of „Finding Mrs Simon‟ uses different stereotypesof characters and a different narrative.
The genre of the film is a Romance-comedy which is a hybridgenre within the film the storyline uses Steve Neale‟s theoryof repetition and difference, it uses repetition in the thoughtthat there is elements of comedy throughout the film it usesboth a male and female as the main characters. Although thedifference with this film is that the stereotypes of thecharacters are different than what they would be in a typicalRomance comedy film, the main character is a geeky malecharacter who likes to see himself as masculine and superiorbut in fact he isn‟t and is made to be the joke of the film,whereas in a stereotypical rom-com the female character isusually portrayed as the main character so this is where SteveNeale‟s theory is applied to my film.
The genre of the film is based on what a stereotypicalaudience of a romance-comedy film would enjoy, our filmHall‟s encoding and decoding theory. Hall‟s theory is basicallythat the producer of a media text (me) will look at previouswork or other media texts and get inspiration for their ownmedia piece purposely adding details and conventions of amedia text into their product, this is the text being encoded. Itis then decoded by the mainstream audience because theywill automatically like the film if it has similar conventions toother media products they have watched. I encodedstereotypical conventions of a romance-comedy into my film,the use of the humour within between the male and femalecharacters, the happy ending. These are stereotypical in aromance comedy so the text is encoded positively by theaudience.
The main character in the film, Simon is introduced in the filmin a conventional way of a romance-comedy film. He isintroduced in a comical way so the audience will see theopening scene and be able to laugh straight away, making itobvious to the audience that it is a rom-com film. He is seen tobe wearing a tight vest with a headband around his head,although he thinks he is a masculine character he is made tobe almost laughed at by the audience and not taken tooseriously.
Our film also uses Neale‟s Mental Machinery theory. Hedescribes genre as part of a process of mental machinerybetween industry, text and subject. This is where the mediatext will be successful in its genre if it follows certainconventions which meet the expectations of the audience. Inmy film I see that my film uses both conventional andunconventional aspects of a romance comedy to keep theaudience interested. It uses recognizable characters so itmeets the audience‟s expectations of a romance comedy film.The unconventional aspect of the film is that it usescharacters in a different way than other romance comedyfilms, by putting them in unusual circumstances to what theywould be in stereotypical rom-coms.