Social Media has become a way of communicating, yet may are still to use these platforms for strategic communication. Hashtag South Africa assists private and public businesses to equip their teams and companies to converse with people with digital as a tool of exchange

1. for the Private & Public Sector
HASHTAG South
Africa
©
www.hashtagsa.com
Social Media Essentials

2. For many organizations, social media has become the
primary channel to engage, dialog, and listen to a variety
of stakeholders from customers to employees to
suppliers and competitors. Twitter, Facebook, LinkedIn,
Instagram, Pinterest,Tumblr, and other social media
services have changed the rules of engagement.
An integrated social media strategy is now a must have
rather than a nicetohave for organizations seeking to
fulfill their missions, especially since social media is
considered an extension of the most powerful form of
marketing: wordofmouth. All organizations, both public
service and private sector, face this new reality.
The Attendance Certificate in Social Media Essentials
for Business & Government enables professionals tasked
with public affairs, communication (internal or exter-
nal), or community engagement to develop the expertise
necessary to create, implement, manage, and assess
social media campaigns for government organizations
at the National, Provincial, or municipal levels. When
deploying social media campaigns, government organi-
zations operate in a different context than their private
sector peers.
As a result, professionals serving the public sector must
develop expertise in social media planning, campaign
management, and analysis to craft an authentic and ef-
fective “voice” for their organizations and communities.
PROGRAM OBJECTIVES
Program participants will:
• Understand social media communication principles
• Apply strategies and tactics to real projects
• Learn how to communicate to the social community
with understanding of platforms
• Develop a professional portfolio to demonstrate newly
acquired expertise
DESIGNED FOR
This attendance certificate is intended for professionals
in public affairs, strategic communications, information
technology, visual communications/media design and
others who seek to implement social media more
effectively for their respective organization.
• Public Affairs Specialists
• Public Affairs Officers
• Strategic Communicators and Planners
• Media Relations Representatives
• Community Relations Specialists
• Information Technology Managers & Chief
Information Officers
• Operations Security Administrators
• Social Media Managers
• Marketing Communicators
• Government Contractors
• Social Media & Community Managers
• Social Media Analysts
• Social Media Campaign Managers
• Consultants
HASHTAG South
Africa
©
for the Private & Public Sector
Social Media Essentials

3. Hashtag South Africa Social Media Pty Ltd
is registered and listed on the following
Social Media Associations :
• Certified Hootsuite Professional
(Social Media Management Software and Training)
http://learn.hootsuite.com/u/hashtagsa
• Socialbakers : World known Analytical Social Media
Software : We are a listed agency
http://www.socialbakers.com/socialmediaagencies/
company/hashtagsouthafrica
• Hashtag South Africa is Registered and
Certified by Facebook for :
*Facebook Page Expert
*Facebook Advertising
https://www.facebookstudio.
com/directory/person/100004682502030
• Registered Member and contributor to Social Media
Examiner : World known for resource and
collaborative teachings around Social Media
http://www.socialmediaexaminer.com/members/con
radtravisdavid/
• Hashtag South Africa is the official team behind the
Durban Chamber of Commerce and Industry
Social Media Strategy and Management.
http://www.durbanchamber.co.za
• Hashtag South Africa is the official Social Media
Team behind the eThekwini Durban Business Fair
http://www.dbnbusinessfair.com
https://www.facebook.com/DBNBusinessFair
HASHTAG South
Africa
©
to teach you.
what qualifes us
we’re
every
where

4. KNOWLEDGE & RESEARCH PARTNERS : Hashtag South
Africa is consistently growing its understanding of the
Social Media world as there is not a moment that has
been defined as the platform of understanding and
knowledge sharing. Modules in Social media are often
changed and improved yet the core message
of principles is still shared. Hashtag
South Africa has partnered with
collaborative forums like
Social Media Examiner,
Social Media Today and
Social Media Week to
learn and develop un-
derstandings so that
we can create pat-
terns of recognition
globally and stay up
to trend with presenta-
tions and teachings .
DEVELOPMENT PARTNERS:
Hashtag South Africa takes
research and data into a structured
form by conceptualising campaigns and
modules to suit the specific industry of presenta-
tion. For eThekwini Municipality Hashtag South Africa
has engaged with New York Chamber of Commerce
and Industry together with the City of Los Angeles to
understand the 1st world City communication modules
compared to the strategies we have created to draw
conclusions.
KEY ACTORS WITHIN THE ECOSYSTEM: Hashtag
South Africa creates campaign modules and tests the
reactions of social audience based on analytics and
metrics before deploying management role outs. The
exact lateral move is used when formulating training
modules. By testing presentations reviews
on the global audience, tweeting to
greater networks in search of
public opinion and thought
leaders advice. We ensure
that presentation
modules are prin-
ciple based on call to
action tasks spark-
ing interests with
delegates to
further research
existing models of
their company with a
reshaping view in line
with social media, creating
content that relates to specific
target markets.
COMMERCIAL PARTNERS : With Success of Presen-
tations and management modules Hashtag South Africa
takes to market strategies and principles obtained to
public servicing establishments like Durban Chamber of
Commerce and Industry further unpacking opportunities
specific modules i.e : Linkedin Group Strategies to Twit-
ter Hashtag Focus in the Sales and Retail industry.
HASHTAG South
Africa
©
thinking process
Hashtag South Africa

5. We teach our students and departments so that they
will understand the end result is to create a complete
social ecosystem, and environment with call to action
electronic processes to the simplest of tasks to the
complex communication projects. We teach our stu-
dents that the client is the leader with no direction,
we lead conversation content plans to lead our follow-
ers to a common location being the web presence. We
Make clear outlines to our source of information and
consistently search for new aspects and avenues to
share with our students.
the end in mind
We begin with
HASHTAG South
Africa
©
Tel DBN : +27 31 827 7888
Tel JHB : +27 11 027 1888
Mobile : +27 84 580 7363
Email: conrad@hashtagsa.com
thank you.
www.hashtagsa.com