The billboard promotes The Resident magazine using their house style colors and fonts. It displays the magazine cover on paper, tablet, and phone to show different subscription methods. The billboard also features the Apple store logo and website to advertise the option to subscribe through an app or online. It is placed in a busy train station to get maximum attention from passersby.

1. Ancillary Tasks
Billboard – The Resident London

2. The Resident Billboard
There is use of a clean
background, this ties in the
text, which is in a
contrasting colour creating
a house style. They have
used the title of the
magazine, written in the
style found on their front
cover. They have then
used their slogan to sell the
magazine and give the
viewer/reader an idea of
the type of magazine.

3. The Resident Billboard
On the right hand side it
shows the magazine front
cover, on three different
mediums. This promotes to
the reader the ways in
which they can read the
magazine and subscribe.

4. The Resident Billboard
They have used the apple
store logo to tell the user
they can subscribe to the
magazine through an app.
By displaying the web
address in this way the
reader can clearly see the
online medium and how to
access it. Finally, the
billboard is in a train station
and displayed in a busy
public area to get the
most attention.

5. The Resident Billboard
They have used the apple
store logo to tell the user
they can subscribe to the
magazine through an app.
By displaying the web
address in this way the
reader can clearly see the
online medium and how to
access it. Finally, the
billboard is in a train station
and displayed in a busy
public area to get the
most attention.