Creating a brand identity is not only limited to creating a unique and beautiful logo. Undoubtedly, logo creation and manifesto are some of the important elements that contribute to brand identity, but it is not Defined by them only.

1. 5 Elements of
Brand Identity
Brand Name
Brand Voice or Tone
If you are a believer in shakespeare's words in romeo and juliet's play,
"what's in a name," then you probably soon run out of business, as in
the business world, the brand name is everything. It indicates what
your business is associated with and helps consumers to recognize
and distinguish it from the rest. A strong and powerful brand name gets
recognized widely and leaves a permanent mark on consumers' minds.
For example, the most common thing we use when we want toothpaste
in india, we say we need colgate. The word "colgate" is actually the
name of the brand, while the actual product is toothpaste.
Brand voice or tone does not necessarily mean what your business
sounds like in audio; instead, it means how your business
communicates across all marketing channels and its customers. For
example, dove, a beauty brand, is known for encouraging customers to
embrace inner beauty with an open heart. Who doesn't love zomato
notifications as They are known for engaging, frivolous, witty and
sometimes even Counter intuitive?
Color Palette
How do colors matter? Well, it does matter a lot. It gives a push to the
visual branding elements. Our brain immediately triggers the name
when we see a certain color combination; for example, one can
recognize google with its color; the same goes with mastercard and
many more. Colors trigger emotions and give meaning, while choosing
a color palette considers human psychology, trends, context, and
culture.
Logo Design
Every business, be it small, medium or large, needs a logo, period. In
fact, it is very hard to find a business without a logo. We all can
recognize five rings linked together as the Olympics, two interlocking
circles as Mastercard, swoosh as NIKE, and the list goes on. How would
you recognize them if there were no logos? When a consumer sees a
logo again, the brain quickly registers it and thinks, "Oh, I know that
brand."
Tagline / Slogan
We are visual creatures, and our brain remembers visuals over text
more. Imagery consists of all kinds of images you come across, all
branding, advertising, and marketing. Just like other brand identity
factors, be it color palette or logo, imagery plays a vital role in getting
recognition in the market.
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