2. Chris Cunningham
• a British music video film director and video
artist.
• In the 2000s, Cunningham began doing music
production work.
• He has also designed album artwork for a variety
of musicians.
6. Mark Romanek
• Red Hot Chili Peppers Can't Stop
-> Photographic approach including for example in
the scene where he has a pencil up his nose
-> performance based
-> no narrative
->afforded repeatability in its viewing
-> heavy emphasis on the stars( close ups)
-> presented as playful friends having a wild time
together
-> Like Steve Archer pointed out: it is cut to the
beat- leads to a sense of urgency which fits the title
of the song Can’t Stop.
7.
8. Spike Jonze
• American director, producer, screenwriter
and actor, whose work includes music
videos,commercials, film and television.
• He is well known also for his music video
collaborations with Weezer, Beastie Boys,
and Bjork. He was also a co-creator
and executive producer of MTV'sJackass.
9. Spike Jonze
• Fatboy Slim Praise You
-> One long take that has a random
quality of a video diary
-> crowd sourcing approach
10.
11. Michel Gondry
• Academy Award-winning filmmaker
• works include being a commercial director,
music video director, and a screenwriter
• He is noted for his inventive visual style
and manipulation of mise en scene.
12. Michel Gondry
• Bjork Human Behaviour
-> Dream- like
-> Stop motion
-> Very heavy use of CGI
-> Narrative framework was very
story meets, nightmare quality
-> Inversion
-> Reflects the lyrics about human
behavior being unpredictable
13.
14. Jonathan Glazer
• is an English director of commercials
and music videos, sometimes of films.
15. Jonathan Glazer
• Jamiroquai Virtual Insanity
-> unrealistic
-> no narrative
-> performance based- a lot of
emphasis on the singer
-> All in one scene with a limited range
of colour- blue, white ,grey
