Andrew Goodwin's book Dancing in the Distraction Factory suggests that there are 6 key characteristics of music videos, including demonstrating genre characteristics, relating lyrics and visuals, relating music and visuals, addressing record label demands, including frequent references to looking, and using intertextual references. He also proposes 5 ways to analyze music videos, such as examining thought beats, narrative and performance, and the construction of star image.

1. A2 Media Studies
Andrew Goodwin (1992)
Wrote a bookcalled: Dancingin the distraction factory
He suggests:
 6 keyfeaturesof amusic video
 5 waysto analyse amusicvideo
The 6 characteristics ofa music video
1. Music videosdemonstrate genre characteristic’s – certainfeaturesare expectedoutof a
videodependingontheirgenre
2. There is a relationshipbetweenlyricsandvisuals- the lyricsare representedwithvisuals
3. There is a relationshipbetweenmusicandvisuals- the cutsand editsare in syncwiththe
rhythm
4. The demandsof the record label- theywantto see a lotof imagesof theirstar, wantlotsof
close upsof the artists
5. Frequentreference tonotionsof looking ( screenswithinscreens, artistslookat
themselves)- treatmentparticularof the female body
6. Intertextual references- videos referencingpastfilms,TV shows,media
5 waysto analyse amusicvideo
1. Thought beats- structure of the song
 The voice of the song- artistssongis completelyunique
 Artistsmodesof address- are theystorytellers,
2. Narrative and performance
 We geta gist of the meaningof the song
 It’sto promote andadvertise the song
 Coherentrepeatability
 Artistsactingas both narrator andparticipant
 Audience needtobelieve it’sreal
3. The star image
 Meta narrative- hasimportantpart to playinthe video