This document presents a marketing plan for a new app called "Safe Socket" that aims to help students, employees, business people, and families stay organized. The app will allow users to set reminders for assignments, meetings, deadlines, and more. It will use a freemium model where basic features like reminders are free, while premium features like detailed analytics require a small subscription fee. The plan is to advertise the app through social media, other popular apps, and offer incentives to early adopters to gain traction in the market. The goal is to convert free users to premium subscribers while maintaining competitive pricing.

1. MARKETING PLAN FOR
A NEW APP

2. WHAT IS THE NEW APP ABOUT ??
THIS NEW APP DEALS WITH THE
ANALYSIS OF PROJECTS,
ASSIGNMENTS AND ACTS AS A
REMINDER FOR IMPORTANT
ALERTS AND DEADLINES.
THE TITLE GIVEN TO THIS NEW
APP WAS SAFE SOCKET.

3. WHO CAN BE BENEFITED BY THIS
APP ?
STUDENTS
EMPLOYES
BUSINESSMEN
FAMILY PEOPLE

4. HOW IT CAN BE BENEFITED ???
FOR STUDENTS
. SAFE ATTENDANCE
. ASSIGNMENTS
. DAILY WORK ANALYSIS
. XAMS
. DEADLINES

5. HOW IT CAN BE BENEFITED?
FOR EMPLOYES
. ATTENDANCE
. PROJECTS
. MONTHLY SALARIES
. WORK ANALYSIS
. IMPORTANT DEADLINES

6. HOW IT CAN BE BENEFITED?
FOR BUSINESS PEOPLE
. SCHEDULES
. PROJECTS
. DEADLINES
. WORK ANALYSIS

7. HOW IT CAN BE BENEFITED ???
FOR FAMILY PEOPLE
. FAMILY MEETINGS
. FUNCTIONS

8. THE IDEA OF THE APP WAS
COMPLETELY NEW TO THE
MARKET. THERE WAS NO
PRE-EXISTENCE OF THIS KIND
OF APP.

9. MARKETING PLAN TO LAUNCH THE APP
THE STRATEGY IS
MAKING FREEMIUM WORK

10. WHAT IS FREEMIUM ?
FREEMIUM IS A
COMBINATION OF FREE
AND PREMIUM.
EXAMPLE -

11. FREE FEATURES OFFERED AT THE
BASIC LEVEL
. DEADLINES
. ASSIGNMENT REMINDERS
. ATTENDANCE
. MONTHLY SALARIES etc.

12. FEATURES OFFERED BY APPLYING
PREMIUM CHARGES
. DAILY WORK ANALYSIS
. ASSIGNMENT DISCUSSIONS
. PROJECT REPORTS
. FAMILY FUNCTION REMINDERS etc.

13. SETTING PREMIUM CHARGES
PREMIUM CHARGES ARE SET SUCH THAT
HUGE TRAFFIC IS SUSTAINED
THROUGHOUT IN THE MARKET .
COVERSION OF FREE TO PREMIUM
MEMBERS SHOULD BE MAINTAINED
AROUND 2-5 %

14. NEW INNOVATIONS
THE APP MUST BE DEVELOPED WITH
NEW INNOVATIVE FEATURES TO
WITHSTAND THE COMPETITORS AND
MAINTAIN THE BRAND VALUE.

15. FOCUSING ON PRICE-SENSITIVE
CONSUMERS

16. OFFERING INCENTIVES
SOME OFFERINGS MUST BE PLANNED
TO PEOPLE WHO ACT AS A REFERENCE
IN THE PUBLICITY OF THE APP TO
INCREASE THE TRAFFIC IN THE MARKET.

17. ADVERTISING
DECIDING THE
IMPORTANT
FACTOR FOR
ADVERTISING

18. ADVERTISING
THROUGH SOCIAL NETWORKING
. FACEBOOK
. YOUTUBE
. MAIL etc.

19. ADVERTISING
THROUGH POPULAR APPS
. WHATSAPP
. HIKE
. IMO
. CLASH OF CLANS etc.

21. DISCLAIMER
CREATED BY S.HARIBABU , MNIT
JAIPUR DURING A MARKETING
INTERNSHIP BY PROFESSOR
DR.SAMEER MATHUR , IIM LUCKNOW