Creativity and design thinking are two concepts that are closely related and often used together in the design process. Creativity is the ability to generate new and innovative ideas, while design thinking is a problem-solving approach that involves empathy, experimentation, and iteration. Design thinking involves several stages, including empathy, definition, ideation, prototyping, and testing. In the empathy stage, designers seek to understand the needs and perspectives of the people who will use the product or service being designed. In the definition stage, designers define the problem that they are trying to solve and develop a clear understanding of the user needs and requirements. In the ideation stage, designers generate a wide range of potential solutions to the problem, using creativity and brainstorming techniques to generate as many ideas as possible. These ideas are then evaluated and refined in the prototyping stage, where designers create physical or digital prototypes to test and refine their ideas. Finally, in the testing stage, designers gather feedback from users and stakeholders to evaluate the effectiveness of their solutions and make further refinements. Creativity is a critical component of the ideation stage in design thinking. Designers must be able to generate a wide range of innovative ideas and think outside the box to come up with solutions that meet the needs of users and stakeholders. However, creativity alone is not enough to create successful designs. Design thinking provides a structured approach to problem-solving that incorporates empathy, experimentation, and iteration to ensure that the final product or service meets the needs of users and stakeholders. Overall, creativity and design thinking are both critical components of the design process. By combining creative thinking with a structured problem-solving approach, designers can create innovative and effective solutions that meet the needs of users and stakeholders.

1. Creativity &
Design Thinking
Vishal Gautam
21020741015
Ashwani Kumar
21020741088
Akshita Manwati
21020741008
Vaishnavi
21020741113
Tabassum Rangrej
21020741073
Harender Singh
21020741099
Revati Jadhav
21020741102
Yash Shrivastava
21020741061
Mayank Kumar
21020741114
Ruchir Mishra
21020741131
Group 2 – Project 1

2. Content of Project Report
Part 1:
Mess & Cafetaria Issue -
Students Experience around
food
at SIOM
Empathize
Define
Ideate
Prototype
How would we test it?
Part 2:
Classroom Activities
Drawing activity in class.
Fantasy or dream we had from life
Six thinking Hat Activity – Hybrid work mode
Scamper Activity – Drawing Table

3. Students Experience around food at SIOM
Part 1
Empathize:
Exercise 1: Observe students during lunch and share your inferences
Exercise 2: Interview, Observe and know more about the student’s perspective and
experience around food . Make your notes /photo series, videos etc.
Exercise 3: Collect and collate the data /information gathered , Put them on post it.
Exercise 4: Draw affinity maps- derive clusters
Exercise 5: Are there any patterns emerging ?
Exercise 6: Is there a specific area for work emerging out ?
Define
Ideate
Prototype
How to test it?

4. Empathize
Exercise 1: Observe students during lunch and share your inferences
Exercise 2: Interview, Observe and know more about the student’s perspective and experience
around food . Make your notes /photo series, videos etc.
The group made certain Observations during the lunch time and some of the unique observations by
the group are listed as below:
1. I observed that some people, e.g., Niladri, enjoy having food alone.
2. Some groups were constantly discussing the food, class, Drishti, etc., whereas some wanted to
focus on food.
3. Within the group, some members wanted to have food in peace, whereas some wanted to
interact and enjoy their food.
4. The quantity of food on people’s plate was proportionate to The expressions on the faces o an
individual.
And more, post the observation we conducted interview among ourselves the recording from the
same are as mentioned

5. Interviewers: Mayank Kumar & Akshita Manwati
Interviewee: Yash, Vaishnavi, Vishal, Ashwani, Ruchir, Tabassum, Revati and Haren
Interview about the student’s perspective and experience around food
Student’s prospective

6. Exercise 3: Collect and collate the data /information gathered , Put them on post it.
Exercise 4: Draw affinity maps- derive clusters
Exercise 5: Are there any patterns emerging ?
Exercise 6: Is there a specific area for work emerging out ?
With Due Diligence we collated the data/information
Information collected

7. All the observations about the food experience were 4 categories such as – Cravings,
General Observation, Satisfactory feedbacks and Complaints.
Affinity Map

8. We built empathy map for the recorded observations/data
Empathy Map
We built a Traditional empathy maps
are split into 4 quadrants
(Says, Thinks, Does, and Feels)

9. With the empathy map ready with us, the team came together to built on the user
persona.
• Who are we empathizing with?
• What are the pain points?
• Where is the problem happening?
• Why is the problem needs to be solved?
• What are the gain points
Define
User
Persona

10. Defined our Point of View, POV
Synthesize the problem statement
User Need Insights
An Adult who is business
student also a fitness
enthusiast, who wants to lead a
healthy lifestyle.
Living a healthy life at
economical cost
The user wants to maintain
protein-rich diet, healthy drinks
and green vegetables.
User does not want to
overspent on outside eating
however there is no easy and
affordable solution for him.
Because of his desire to
achieve good physique,
maintain agility and achieve
fitness goal
Business Problem
An adult who is a business student also a fitness enthusiasts who needs to live a
healthy life at economical cost because of his desire to achieve a good physique,
maintain agility & met his fitness targets

11. We used
Mind mapping , Ideation
Methods to Spark Innovative
Ideas– visually ideating by
starting with a keyword that is
related to the problem and then
writing all the ideas associated
with it around it. Use 3 levels of
brainstorming to get new ideas
Level 1 – preliminary ideas
Level 2 – expand on ideas
Level 3 – add some
details
Ideate
Mind Map

12. 5 Sketch: 5 Radical ways to meet user’s needs
Ideate

13. Prototype
The final solution
suggestion was an
amalgation of three
radical ideas generated at
time of ideation stage.
The image on right
describe all the ideas in
detail

14. Classroom Activities
Part 2
Exercise 1: Drawing activity in class.
Exercise 2: Fantasy or dream we had from life
Exercise 3: Six thinking Hat Activity – Hybrid work mode
Exercise 4: Scamper Activity – Drawing Table

15. Exercise 1: Drawing activity in class.
Exercise 2: Fantasy or dream we had from life
Akshita Manwati
20120741008
Classroom
Activities

16. Exercise 1: Drawing activity in class.
Exercise 2: Fantasy or dream we had from life
Yash Shrivastava
20120741061
Classroom
Activities

17. Exercise 1: Drawing activity in class.
Exercise 2: Fantasy or dream we had from life
Tabassum Rangrej
20120741073
Classroom
Activities

18. Exercise 1: Drawing activity in class.
Exercise 2: Fantasy or dream we had from life
Harender Singh
20120741099
Classroom
Activities

19. Exercise 1: Drawing activity in class.
Exercise 2: Fantasy or dream we had from life
Revati Jadhav
21020741102
Classroom
Activities

20. Exercise 1: Drawing activity in class.
Exercise 2: Fantasy or dream we had from life
Vaishnavi
20120741113
Classroom
Activities

21. Engaging the office in hybrid
online-offline mode
Six-Thinking
Hat
Classroom
Activities

22. Classroom
Activities
We came up as Dressing
table as the product and
the various part of process
suggestions are on right
Scamper

23. Thanks!
Do you have any questions?
Connect with us:
harender.singh@siom.in
+91 9812969049
Vishal Gautam
21020741015
Ashwani Kumar
21020741088
Akshita Manwati
21020741008
Vaishnavi
21020741113
Tabassum Rangrej
21020741073
Harender Singh
21020741099
Revati Jadhav
21020741102
Yash Shrivastava
21020741061
Mayank Kumar
21020741114
Ruchir Mishra
21020741131
Our Team