Naukri.com is one of those organizations which don’t need any introduction. Naukri.com is an online job portal started by Mr. Sanjeev Bikhchandani in March 1997.The Company has it headquarter in Noida with employee strength of approximately 5000, operating through 56 offices in 42 cities across India and overseas. Understanding e-business operations InfoEdge (India) - Product & Service Portfolio, Financial viability, Suppliers and business networks, Resources, capabilities and assets, Processes and activities, Customer Management

1. E-Business
Operation
s
GP
07
InfoEdge (India) - Product & Service Portfolio,
Financial viability, Suppliers and business
networks, Resources, capabilities and assets,
Processes and activities, Customer
Management
Ashwani Kumar
21020741088
Malika Meena
21020741111
Susita Saha
21020741077
Shankruth
Verma
21020741133
Harender Singh
21020741099
Pranjal Sharma
21020741122
Mayank Singh
21020741144
“Focus on the customers and solve their unsolved problem. If we can do that, we will do well !” - Sanjeev Bikhchandani (Founder - Info Edge)

2. Naukri.com is one of those organizations which don’t need any introduction.
Naukri.com is an online job portal started by Mr. Sanjeev Bikhchandani in March 1997.The
Company has it headquarter in Noida with employee strength of approximately 5000,
operating through 56 offices in 42 cities across India and overseas.

3. Product & Service Portfolio
Susita
Saha
Naukri.com was launched in March 1997. The company was started as an employment exchange. Conceived as a
platform of job seekers and hiring managers to meet the services. The website earns money in two ways:
through subscription fees and advertising
Service Portfolio
Product Portfolio
 Products of Naukri – Major offering is RESDEX,
Which contains the entire resume
 Promotions of Naukri – Employs branding
strategies and regional strategies for exposure.
 Placing of Naukri – Effective customer service
and customer demonstration online
 People of Naukri – Majority employee focus on
product sales and after sales services
 Process of Naukri – Numerous branding
opportunities, clients, recruitment agencies
 Physical Outlook – Exclusive design and user
experience for both job searchers and
recruiters
 Hiring services – Services related to businesses,
employment firms and job seekers
 Sourcing and screening – Entire process is
smoothly followed as permanent and temporary
process
 Types of Recruiters – Executive search firms,
Temporary recruitments, and corporate recruiter
 Job seekers and recruiters look – Improving
profile performance and avail paid services for
hiring process
Now Naukri.com is a fully fledged online recruitment
portal and it receives around 3,569,343 unique visitors
and 28,554,744 page views per day hailing a Google
page rank of 6 out of 10.

4. Financial Viability
Harender
Singh
In April 1997, Naukri.com’s revenue in the first year was INR 2.35 lacs, having received their first
cheque after 6 months of starting the business, simply because they never asked for money
earlier. Then in October 1997, they sent out a letter to 3,000 companies about Naukri.com and its
services. Soon, from INR 2.35 lacs, next year when sales rose to INR 18 lacs.
It obtained some venture capital funding in the year 2000 and has been earning profits since
2002-03.
Naukri.com business model is divided into two
parts
B2B
Its main product is
RESDEX which provides
end to end recruitment
services to various
corporate companies
starting from small to
big giants.
B2C
Company offers various
services like resume
writing, profile
enhancement,
recruiter reach and
some premium jobs to
the job seekers.
Marketing Strategy
of Naukri.com
Cross channel marketing
to increase its visibility
and reliability among the
target audience.
1. Digital Platform
i. Search Engine
ii. Social Media
iii. Email Marketing
2. TV Commercials

5. Financial Viability- Contd.
Harender
Singh
Executive Summary : Mar 2018 - Mar 2022 : Non-
Annualised : Rs. Million Mar-18 Mar-19 Mar-20 Mar-21 Mar-22
12 mths 12 mths 12 mths 12 mths 12 mths
Total income 10,125.90 12,207.90 13,689.10 12,469.90 1,12,497.70
Sales 9,154.90 10,982.60 12,727.00 11,280.00 15,624.60
Income from financial services 965.4 1,102.00 872.4 1,151.30 96,790.30
Total expenses 8,302.20 9,390.90 11,632.40 9,685.10 23,272.20
Profits
PBDITA 3,081.00 4,245.30 3,776.20 4,089.40 1,01,523.40
PBDITA net of P&E&OI&FI 3,023.40 3,467.90 4,152.90 2,931.70 4,695.80
Profit after tax (PAT) 1,823.70 2,817.00 2,056.70 2,784.80 89,225.50
PAT net of P&E 2,737.00 3,150.40 3,309.00 2,816.40 89,261.30
Total liabilities 32,513.10 36,852.70 39,651.70 61,702.80 1,72,893.20
Net worth 21,074.60 23,239.10 24,316.70 44,925.40 1,33,055.80
Tangible net worth 21,074.60 23,239.00 24,316.60 44,925.40 1,33,055.80
Total assets 32,513.10 36,852.70 39,651.70 61,702.80 1,72,893.20
Non-current assets 17,671.40 21,113.30 26,363.30 31,430.40 1,41,711.70
Net fixed assets 529.1 548.8 1,324.70 1,082.70 908
Long term investments 8,263.20 10,333.10 14,671.90 14,192.10 1,21,877.20
Current assets (incl short term invest & adv) 14,841.70 15,739.40 13,288.40 30,272.40 31,181.50
Exponential Growth in Profits over the years
Net worth and asset acquisition also increased

6. Profitability ratios (%)
Operating margin 33 31.6 32.6 26 30.1
Net profit margin 27 26.1 24.3 22.6 79.4
Return on net worth 13.4 14.2 13.9 8.1 100.3
Return on total assets 8.9 9.1 8.7 5.6 78.3
Return on capital employed 13.4 14.2 13.7 8 99.6
Liquidity ratios (times)
Current ratio 2.718 2.478 2.042 4.18 2.83
Debt to equity ratio 0 0 0.031 0.014 0.004
Interest cover 4,660.63 5,400.50 67.401 62.649 2,183.40
Average cost of Funds (%) 10.3 10.2 17.5 8.2 7.9
Efficiency ratios (times)
Total income / total assets 0.328 0.352 0.358 0.246 0.987
Sales /NFA excl reval 16.232 20.378 13.586 9.371 15.698
Total income / compensation to employees 2.576 2.637 2.521 2.214 15.815
Liquidity Ratios
Efficiency Ratios
Profitability Ratios
Financial Viability- Contd.
Now Naukri.com have improved their ability to make profits in past years, Return on net worth,
total assets and capital employed is remarkable for the recent years.
Now Naukri.com have improved their ability to meet its short-term obligation in past years,
Current ratio stays consistently better compared to market competition.
Now Naukri.com have improved their productivity of firm for asset utilization in past years, the
ratios have a significant improvement.

7. Shankruth
Varma
Supplier & Business Networks
Recruiter services
• Classified Job listing (single)
• Classified Subscriptions
• Hot Vacancies (single)
• Hot Vacancies Subscriptions
• Job Gallery
• Best Places to Work
• Manual Shortlisting
• Display of Banners
• e-Apps
• Resdex
• Insta Hire
• NaukriRecruiter
Job Seekers Services
 Naukri Fast Forward Services / Resume Posting / Submission of Resume
/Resume Upload / Resume Manager
 Resume Display / Recruiter Connection / Resume Writing / Jobs4U, Priority
Applicant / Interview Pro
 Applications by Non-Registered Users
 Job Search and Resume Services on SMS • Naukri.com Security Center
• Recruiters • Customers
• Salesforce • IT and Admin
services
Key Networks of Naukri
Salesforce the Key Stakeholder in Naukri’s Success
 Generating income and revenue are the primary roles of the sales force. A
sales team must work together to increase brand awareness and drive
sales forward.
 Sales representatives engage customers at all stages of the relationship
 New customers need to be convinced and must have confidence in the
brand.
 Current customers gain trust through consistent follow- up and
communication with the sales representative.
 Sales representatives also work to re-engage previous customers through
promotions, discounts, and communications. Building trust throughout
the customer sales cycle increases customer satisfaction.

8. Resources and Capabilities
Pranjal
Sharma
Investors and Funding
Partners
(Parent company-Infoedge)
Technology, Research
companies with Ambition
Box
Resume Database,
Connections with Top
comapnies
Workforce of 3000
peole
Resources
•Custom Application Process
•Company Branding
•Automated Screening Process
•Actual communication and
notification to the employees
•Employee referral automation
•Integrated tracking
Capabilities
1
3
5
6
4
2

9. Assets
Malika
Meena
NON-CURRENT ASSETS FY- MARCH’22 (in Rs. Cr.) EXAMPLES
Tangible Assets 131.03 Cash, Computers, Building, Stock, Furniture
Intangible Assets 61.12 Patents, Logo, Software, Copyright, Customer data,
FIXED ASSETS 192.15
Non-Current Investments 15,173.26 Investments, intellectual property, real estate
Deferred Tax Assets[Net] 0.01 Carryover of losses
Other Non-Current Assets 805.29 Physical property, goodwill
TOTAL NON-CURRENT ASSETS 17,011.10
CURRENT ASSETS
Current Investments 440.93
Trade Receivables 30.02 Amount that customers owe a business for the goods
Cash and Cash Equivalents 368.29 Cash accounts, money markets, and certificates of deposit
Short Term Loans and Advances 8.37 Advance tax payments, loans to employees, deposits
Other Current Assets 2,624.19 Short-term investments, accounts receivable, inventory,
TOTAL CURRENT ASSETS 3,471.79
TOTAL ASSETS 20,482.89

10. Processes & Activities
Ashwani
Kumar
SWOT Analysis
Every company is affected by internal factors and external factors. The internal factors which affect the company
growth are Strength and weakness while external factor which affects the organization growth is an opportunity and a
threat. The analysis of each factor which is for and against the organization growth is as follows
T
Threats
Improved services and offerings by
competitors.
Newly emerging competitive job portals.
W
Weaknesses
Employer Branding on Naukri.com is
hardly visible, which is a major product
flaw on the portal.
There is a high level of attrition.
O
Opportunities
To persuade more companies by
emphasizing lower recruitment costs.
To persuade more employees to post
their resume on website.
To integrate more closely with the HR
department of companies.
S
First mover advantage, best brand recall
in terms of job portals, Ranked as India’s
number#1 job site, Clear revenue model
since its inception, majority of their
services are paid for by the recruiters,
Provides advices and suggestions to job
seekers
Strengths

11. Customer Management
Mayank
Singh
The companies with the job openings contact
Naukri.com to send out the job vacancy to the
candidates through email.
EMAIL
MARKETING
ADVERTISING
DATABASE
SALES
PREMIUM
CONTENT
Naukri.com displays the company's job
openings on its homepage and gets
a huge number of visitors.
Naukri.com holds the information about all the
registered candidates including their resume,
contact details, profile, and others.
Naukri.com charges little amount of
fees from the candidates and
recruiters registered on its website. A
B
C
D

12. CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon, infographics & images by Freepik
and illustrations by Stories
Do you have any questions?
Thanks
Connect with us:
Ashwani Kumar
21020741088
Malika Meena
21020741111
Susita Saha
21020741077
Shankruth Verma
21020741133
Harender Singh
21020741099
Pranjal Sharma
21020741122
Mayank Singh
21020741144

13. • https://www.mbaskool.com/marketing-mix/services/17297-naukri.html
• https://www.marketing91.com/naukri-com-marketing-mix-4p-7p/
• https://startuptalky.com/naukri-com-business-model/
• https://dsim.in/blog/case-studyhow-naukri-com-became-no1-indian-job-portal-when-the-internet-was-in-its-
infancy/
• https://www.naukri.com/
• https://www.youtube.com/watch?v=ee5-vq7Susw
• https://www.studymode.com/essays/Naukri-Business-Model-1088831.html
• https://tradebrains.in/case-study-info-edge-india-ltd/
• https://www.scribd.com/doc/58966840/Business-Model-of-Naukri
• https://www.indiainfoline.com/company/info-edge-india-ltd/management-discussions/18844
• https://www.naukrigulf.com/sales-business-development-jobs-in-qatar-
3?&ts=&recentSearch=false&easyApply=true
REFERENCES

14. APPENDIX -I
Info Edge (India) Ltd.
Cash Flow Summary : Mar 2013 - Mar 2022 : Non-Annualised : Rs.
Million
Mar-13 Mar-14 Mar-15 Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-22
12 mths 12 mths 12 mths 12 mths 12 mths 12 mths 12 mths 12 mths 12 mths 12 mths
IGAAP IGAAP IGAAP INDAS INDAS INDAS INDAS INDAS INDAS INDAS
-
Net cash flow from operating activities 1,003.00 1,356.10 1,389.90 1,102.40 2,283.30 3,067.00 2,956.40 3,021.30 2,878.00 7,247.10
Net profit before tax & extraordinary items 1,843.80 1,901.90 2,383.10 1,929.90 2,658.60 3,727.70 4,320.30 4,422.80 3,570.20 5,892.80
Add: Adj for non-cash and non-op exp 115 182.6 209.5 390.8 883.2 400 359.7 792.7 750.6 1,072.70
Less: Adj for non-cash and non-op income 705.4 647.8 758.7 793.8 1,004.60 966.5 1,114.40 884.3 1,189.70 1,711.30
Operating cash flow before working cap chgs 1,253.40 1,436.70 1,833.90 1,526.90 2,537.20 3,161.20 3,565.60 4,331.20 3,131.10 5,254.20
Add:Cash inflow due to decr/(incr) in wkg cap 133.5 248.4 516.7 449.9 686.2 1,169.00 943.6 48.2 747.6 3,893.90
Less:Cash outflow due to (decr)/incr in wkg cap 94.3 0 182.7 49 56 3.3 84.1 246.3 69.3 74.2
Cash flow generated from operations 1,292.60 1,685.10 2,167.90 1,927.80 3,167.40 4,326.90 4,425.10 4,133.10 3,809.40 9,073.90
Cash flow before extraordinary items 1,003.00 1,356.10 1,389.90 1,102.40 2,283.30 3,067.00 2,956.40 3,021.30 2,878.00 7,247.10
Cash outflow due to extraordinary items
Cash inflow due to extraordinary items
Cash outflow due to misc expend
Net cash inflow from investing activities -1,023.60 -1,002.90 -8,429.80 -349.2 -1,839.40 -2,042.50 -2,232.70 1,970.10 -18,829.00 -10,538.60
Less: Cash outflow from investing activities 8,171.20 9,455.10 26,308.90 21,570.60 11,402.00 19,761.90 22,291.10 32,232.90 22,206.40 16,050.40
Add: Cash inflow due to investing activities 7,147.60 8,452.20 17,879.10 21,221.40 9,562.60 17,719.40 20,058.40 34,203.00 3,377.40 5,511.80
Net cash flow from financing activities -125 -255 7,155.90 -661.8 -418.6 -757.2 -781 -1,419.90 18,053.70 -2,242.40
Less: Cash outflow due to financing activities 133.5 261.4 343.5 731.4 444.2 810 815.1 1,425.20 698.2 2,250.00
Add: Cash inflow from financing activities 8.5 6.4 7,499.40 69.6 25.6 52.8 34.1 5.3 18,751.90 7.6
Net change in cash & cash equivalents(cl-op) -145.6 98.2 116 91.4 25.3 267.3 -57.3 3,571.50 2,102.70 -5,533.90
Cash & cash equivalents as at the start of the year 287.5 141.9 240.1 356 447.4 472.8 740.1 682.8 4,291.30 6,394.00
Cash & cash equivalents as at the end of the year 141.9 240.1 356.1 447.4 472.7 740.1 682.8 4,254.30 6,394.00 860.1
CASH FLOW SUMMARY

15. APPENDIX -II
PROFITABILITY
Info Edge (India) Ltd.
Profitability Ratios : Mar 2013 - Mar 2022 : Non-Annualised : Rs. Million
Mar-13 Mar-14 Mar-15 Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-22
12 mths 12 mths 12 mths 12 mths 12 mths 12 mths 12 mths 12 mths 12 mths 12 mths
IGAAP IGAAP IGAAP INDAS INDAS INDAS INDAS INDAS INDAS INDAS
-
Margins on income
On total income
PBDITA as % of total income 40.7 38.4 40.7 31.2 39.5 30.4 34.8 27.6 32.8 90.2
PBT as % of total income 32.1 34.2 37 21.6 31.9 27.8 32.7 23.3 28.4 89.8
PAT as % of total income 21.1 23.4 26.8 14.8 21.7 18 23.1 15 22.3 79.3
PAT (cont ops) as % of income from cont ops 21.1 23.4 26.8 14.8 21.7 18 23.1 15 22.3 79.3
PAT (discont ops) as % of income from discont ops 0 0 0 0 0 0 0 0 0 0
Cash profit as % of total income 29.2 26.8 30.1 21 26.6 28.6 27 28.1 25.8 7.4
On total income net of P&E
PAT net of P&E as % of total inc net of P&E 21.8 24.2 26.8 14.7 18 27 26.1 24.3 22.6 79.4
Cash profit net of P&E as % of total inc net of P&E 29.8 27.6 30.1 21 27.5 28.6 27.3 28.3 25.8 7.4
On sales
PBDITA net of P&E&OI&FI as % of sales 35 34 29.9 19 28.9 33 31.6 32.6 26 30.1
Returns on investments
On net worth
PAT net of P&E as % of net worth 17 18.6 16 7.2 8.6 13.4 14.2 13.9 8.1 100.3
PAT as % of net worth 16.5 18 16 7.2 10.8 8.9 12.7 8.6 8 100.3
Cash profit as % of net worth 22.7 20.6 17.9 10.3 13.3 14.2 14.9 16.2 9.3 9.4
On capital employed
PAT net of P&E as % of capital employed 17 18.6 16 7.2 8.6 13.4 14.2 13.7 8 99.6
PAT as % of capital employed 16.5 18 16 7.2 10.8 8.9 12.7 8.5 7.9 99.6
On total assets
PAT net of P&E as % of total assets excl reval 10.3 11.1 10.7 5 5.9 8.9 9.1 8.7 5.6 78.3
PAT as % of total assets excl reval 10 10.7 10.7 5.1 7.4 5.9 8.1 5.4 5.5 78.3
On GFA
PBDITA net of P&E&OI&FI as % of GFA excl reval 135.6 124.6 125 110.1 232.5 273.9 272.2 214.1 113 169.8
On NFA
PBDITA net of P&E&OI&FI as % of NFA excl reval 212.9 195.2 215.8 171.6 344.6 536.1 643.5 443.3 243.6 471.8
PAT net of P&E as % of NFA excl reval 146.3 150.9 228.8 156.3 241.3 485.3 584.5 353.2 234 8,967.80
PAT as % of NFA excl reval 142.1 145.9 228.9 157.9 304.2 323.4 522.7 219.6 231.4 8,964.20