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Project-2: Water Vending Machine
Vishal Gautam
21020741015
Ashwani Kumar
21020741088
Akshita Manwati
21020741008
Vaishnavi
21020741113
Tabassum Rangrej
21020741073
Harender Singh
21020741099
Revati Jadhav
21020741102
Yash Shrivastava
21020741061
Mayank Kumar
21020741114
Ruchir Mishra
21020741131
Group 2
Creativity &
Design Thinking
Water Vending Machine –
Creativity and design thinking
prototype
Ethnography technique is used to
understand the current scenario.
Empathize
Define
Brought clarity and focus – Developed
Persona, POV and Problem statement.
Ideate
For Ideation speed mind mapping is
used & 5 ways to meet user’s need.
Prototype
With the ideas in ideation phase, we
came to an implementable solution.
01
02
03
04
Process Followed
01 Empathize
Ethnography technique is
used to understand the
current scenario.
03 Ideate
For Ideation speed mind
mapping is used & 5 ways to
meet user’s need.
02 Define
Brought clarity and focus –
Developed Persona, POV and
Problem statement.
04 Prototype
With the ideas in ideation
phase, we came to an
implementable solution.
01 02 03 04
01 Empathize
Exercise 1: Observe passengers while travel back to home and share their inferences
Exercise 2: Interview, Observe and know more about the passengers' perspective and experience around
Water accessibility . Make your notes /photo series, videos etc.
Here are the observations made by the team for the cause-
Passengers’ prospective
Akshita Manwati
• Very few, approximately 5-6 people were standing near the water vending machine, but no one was filling the
water maybe because it was too cold.
• On asking a few of them, people said they carry their own water or if they travel by 3-tier or 2-tier, or 1-tier they
usually get the water from the train agents. This mainly happened after the covid.
• Some said they were not sure whether the machine was timely cleaned or not or whether the person cleaning it
was ill, so they preferred a sealed water bottle or carrying their own water bottle rather than drinking from outside.
• As on all the platforms, multiple small shops have opened having Rail Neer thus it becomes quite easy for the
passengers to drink water and they find it trustworthy as well.
• On Nashik's platform water vending machine was free of cost so people from the sleeper class, or who stayed on
the platforms, or the children who were rag pickers drank water from the machine during the night.
• As Delhi’s station had multiple platforms many vending machines were available but few of them were in working
condition and few were not. Multiple people were using the machines but few of them were not sure of drinking
water from there as the area around the machine was filled with water and was not cleaned. Some of them were
not aware of the vending machines and women and old people did not prefer getting down on stations and drinking
water from the vending machines.
• On reaching Jammu’s platform the vending machine area was surrounded by people as the train had just arrived at
the station. Though the water was spilled still people were using it for multiple purposes like washing their face
and hands.
• Overall, people traveling apart from general and sleeper class, women, children, and older people did not prefer
getting down to fill their water bottles or drink water from the vending machine because of the safety measures,
and some were completely unaware of these vending machines.
Empathize
Vishal Gautam
Observation taken on the platform
• Most of the people travelling with family and friends were already carrying their own water bottle
• When asked if they have empty water bottle or forgotten to bring their own water bottle what would you prefer (4
People )?
• No one preferred to choose to fill from the Vending machine. They would prefer to buy it from station shops or
from vendors
• Asked from a single shop owner about the bottle sold daily which was around 3 Cartons
Observations while Travelling (Nashik to Kanpur)
• After conversing with a vendor inside the train it came to my notice that the vendors inside the train are no longer
low vendors but from the IRCTC itself
• There are 10 bottle vendors takes almost 10 round trip in journey from Nashik to Kanpur
• A single vendor sells almost 1000 bottles per single round trip which makes 10,000 bottles per vendor and 1,00,000
by 10 vendors only from the AC coaches
• Asking from the co-passengers about their preferences, I get to know almost, no one prefer to use water vending
machines. Reason related to their preferences
• There are not many vending machines and sometimes it takes time to find them.
• Scared of missing their train while filling the water bottle
• Nor sure if the water is clean in machine and it is easier to trust bottled water
• Bring their own water and do not trust the water quality from some where else
Empathize
Tabassum Rangrej
• Due to covid, people prefer bringing their own water bottle.
• The convenience with which bottle are water bottle are available make people to avoid bringing bottle from home
• The cost of water at vending machine is less which make people fill bottle from WVM
• The WVM are not available at small station (Warora) made people fill bottle from tap or purchase packed water
bottle
• People were lazy to get down on station and fill the bottle from station as its location is also not known to them, so
they prefer purchasing the bottle from train vendor only
• On interacting with people, it was found that the convenience with which bottle are available stopped them from
carrying it with them
• For the unpaid WVM people were concern about the hygiene and the cleanliness of the water, it is mainly used by
the general category of traveler.
• For the AC category of traveler, they prefer to have to have bottled water in the train only
• After interacting with people, it was observed that they want to refill the bottle, but the WVM were not operational
which resulted in opting for bottled water
• People not getting water bottles because they know that they will get one water bottles with their tickets, in AC
Class.
• The elderly people waits or ask co-passenger to help them with their water needs.
• The facility of providing free water bottle in train was also one of the reasons for people to avoid bringing the
water bottle from home and use the WVM.
• The stoppage time at each station were less so to find the WVM and filled the bottle is hassle for passenger
• Female passenger were hesitant to get down at station in between the journey to get the water bottle filled.
Empathize
Harender Singh
The experience before I was aware about water vending machine.
• While travelling most of the people hold plastic water bottle bought from station itself. Out of 10 people 7 of them
prefers to buy rail neer for the water needs.
• We travelled while our event in Delhi, in a group of 20 people and for the journey we bought a carton of 24 bottles.
• On asking the reasons to buy bottles people stated issues related to convenience, accessibility of water bottles,
hygiene concerns for tap water, one of us were aware about the water vending machine.
• The group was unaware about the fact that water vending machine provides water with best quality standards
• For the AC class people, railways also provide one water bottle for every passenger so in total we had 24+20=44
bottles when we reached, we had to sell them back to railways shop and a pile of 20+ bottle with us we put in
garbage bag.
Post the awareness, the observation and the frequent passengers prospective to the water at railways are as below.
• Frequent Railway passengers use water vending machine, way of payment on water vending machine from coin to
QR code.
• The quality of water dispensed is satisfactory to most of the users of the water vending machine.
• It is very satisfactory with one concern as it is not present at every station.
• Many railway station have Water Trust, which fill the water in bottles carried by people.
• The water vending machine are not maintained on regular basis.
• Women passengers doesn't go out of train for their needs specially in rush and nighttime.
• People not getting water bottles because they know that they will get one water bottles with their tickets, in AC
Class.
• The elderly people waits or ask co-passenger to help them with their water needs.
Empathize
Revati Jadhav
The observations while travel and interviews with people:
• Water vending machine is present in almost all stations and 90% time it is operational
• There is cleanliness issue in most of the water vending machines. Although
• there is regular maintenance done by railway staff
• Majority passengers prefer packaged
• drinking water over vending machines due to hygiene issues
• Stations which didn't have packaged water; passengers filled up their own bottles for the further journey
• The empty bottles were lying beside the machine long after they were finished
• The machine was not operational for long time because of the bottles for refill were not present
• This resulted in long queues be in front of the machine. Because of long queues few of the people left the queue
and opted for packaged water.
• In some trains like Rajdhani, Shatabdi water bottles are given free of cost to the passengers. Such passengers do
not use the vending machines on the station
• There were two types of machines, free and paid. General and sleeper seat passengers prefer free machines &
first- & second-class passengers prefer paid machines
• The passengers who travel frequently said that post covid the usage of vending machines has reduced due to
increased awareness for hygiene and lack of cleanliness standards on the railway station
Empathize
Mayank Kumar
• According to my observation, there are 2 categories one who is not very confident about water dispensed from
the machine and another category are mid and lower segments for whom purchasing the packaged bottle often
expensive. It doesn’t matter if they are getting water from the vending machine or the taps available the in-
railway station.
• We spoke to the local shopkeepers of the station if they had any impact on the business with the inclusion of the
water vending machine. Their response was the sales of bottled water had dropped by 10%-15 %. I observed that
the water dispensing machine was broken at the Gaya railway station. Speculating the cause of these are local
vendors whose businesses are being impacted due to this.
• Awareness – In major railway stations like Howrah/Chennai, its difficult to locate the position of the water
vending machine and due to the rush near the vending machine people are preferring to use bottled packaged
drinking water.
• In Bangalore and Yashwantpur railway stations there was no water available in the vending machine and people
were getting infuriated. As passengers were walking to the machine and getting disappointed due to the
unavailability of water.
• Also, there is a pre-requisite to get the water from the machine passengers have to carry their own water bottle
or container, which is possible only during the commencement of their journey.
• Passengers can’t be dependent for water dispensed from the machine as they are unaware of the location of the
WVM’s during their mid journeys.
• Female Passengers and passengers carrying infants are not comfortable getting water from the vending
machine due to time constraints and less accessibility. Especially, Female passengers who are travelling alone.
Empathize
Vaishnavi
Following were the observations made during the travel back home
(Nashik-Delhi)
• In both stations, at every platform a minimum of 2-3 water vending machines were installed.
• In between 2 vending machines multiple shops (books, snacks, bottled water) were present
• Since the vending machine is accessible to everyone, the people who could afford to purchase the bottle,
preferred buying the bottle.
• Few people had bought their bottle from home and were using the WVM to refill the bottles. Others were having
directly using their hands and few were utilizing the cups attached to the machine.
• People who were seated near to the machine were utilizing it more
• Few people also used the WVM to wash their reusable cups and water bottles.
• The quality of water dispensed is satisfactory to most of the users of the water vending machine.
• It is very satisfactory with one concern as it is not present at every station.
• Upon discussing about the machine to one of the families, they pointed out that since covid, they have become
more concerned and careful and had bought everything from their home including the bedsheets and blankets.
• One observation related to hygiene was the WVM which had water spilled on the side were not being utilized as
much as the machines with clean surrounding.
• Another observation was the people who were travelling in AC were more concerned about hygiene and were not
utilizing the machine. They preferred paying for the bottled water.
• Vending machines present on the bigger stations were cleaner than the ones present on the smaller station.
Empathize
Yash Shrivastava
• My first observation when I visited Nashik railway station was there were 3platform nut the WVM machine was
functional only the platform no. 1.
• There were normal water taps present which was preferred for drinking by general compartment passengers.
• Old age people were not used to get out of the train to fill their water bottles using water vending machines
instead they prefer to take packed Rail Neer water bottle provided by IRCTC or usually prefer to carry their own
water bottles.
• Shopkeepers were trying to sell Rail Neer water bottles at20 rupees instead of their original price which is
15rupees which is making a distrust between the customer and the shopkeeper and some people due to this
reason prefer WVM to fill their water bottle.
• Visibility of the Water vending machine was one the concern that people were telling because they don’t find the
exact location of the machine form where to fill the bottle.
Empathize
Ashwani Kumar
Beliefs
• Peoples from urban locations are dicey towards hygiene of these machines and prefer buying bottle instead.
• If the machine is good operational condition people gets a positive image out of it ,show the interest towards it
• Bad experiences resulted in false presumptions and spread of a negative word
Opinion:
• The frequency of these machines is still not adequate and hard to locate whereas bottles can be bought easily
• Many peoples had bad experiences or non-operations of such machines
Ashwani Kumar
Environmental Concerns
• These machines can result in reduction of plastic water bottles and clean drinking water can be availed by public
at the nominal cost
• Promoting people to use public facilities which in turn will promote government and authorities to Introduce more
such initiatives.
• People needs to be educated more on the benefits these initiatives will carry.
People’s Attitudes
• Urban group people are more inclined towards packaged drinking water while people from rural or small cities
have prefer water vending machines as it is pocket friendly also.
• Young age group mostly do not carry water and prefer buying bottled water.
Risk Association with WHM:
• As per some of the interviews mentioned there can be issue with hygiene conditions of machine as they are
managed by 3rd party vendors and quality of water can also may vary from machine to machine so they need
assurance like bottled water.
• Quantity of water also sometimes vary and people buying from these machines feels like they should have
preferred bottle
Benefits that can be generated:
• These machines if operated in a regulated manner at premier locations can give a tough competition to bottled
water and can even eliminate them because people still have a will and need to use them, it’s just they don’t want
to go for looking them on station along luggage.
• Once people are willing to switch to these vending machines and gain trust on them will result into saving of
money
Empathize
Ashwani Kumar
Impact on bottled water consumption:
• The type of public these machines are catering to and the quality of water and hygiene of these machine
is directly dependent on consumption of water bottles.
• With this rich experience I got some clarity on the ground reality of the situation and now was ready to
proceed in the direction along my team with these inputs to draft an idea to make our objective happen.
Ruchir Mishra
• People in sleeper Class were purchasing more water bottles than people in AC class.
• Water vendors were initially frequent with their trips to each compartment but later on they almost
stopped coming.
• Many unlicensed vendors took opportunity of this mishap and passengers were forced to buy water from
them unwillingly.
• Long queues and hoard of people at station water vending machines which resulted many passengers to
not fill their water bottles as train only stopped for 5 mins at stations.
• The water pressure coming at these water vending machines is also very slow which results in long
delays for the passengers.
• The water vending machines at small stations are very limited and way too far spaced out which causes
confusion among passengers on how to locate them in a very short span of time.
Observational Pictures
Source: Ashwani Kumar
Hazrat Nizamuddin Rly
Station, New Delhi
WVM at Nashik Road
Railway Station
Exercise 3: Collect and collate the data /information gathered , Put them on post it.
Exercise 4: Draw affinity maps- derive clusters
Exercise 5: Are there any patterns emerging ?
Exercise 6: Is there a specific area for work emerging out ?
The observations were posted and
later segregated to make Affinity Map:
We could see five cluster regarding the
observation made:
1. Operational Observations
2. Accessibility & Affordability
3. Covid Impact – Behavioral
4. Categorical Observations
5. Hygiene & Cleanliness
We could see clean clusters with
different and vast observations in all of
the cluster. The Accessibility and
affordability recorded the most
observations and should be the most
targetable cluster to investigate. Observations Affinity Map
02 Define
With the empathy map ready with us, the team came
together to built on the user persona.
• Who are we empathizing with?
• What are the pain points?
• Where is the problem happening?
• Why is the problem needs to be solved?
• What are the gain points
User Persona:
We produced two user personas,
1. Women Train Traveler (Age 16-58)
2. Elderly Train Traveler (Age- 55-70)
Both having similar need that is “having accessibility of
clean water while railway Travel”
The needs are same, but the motivations are different
where the women needs safety and wants to promote
green initiative. Elderly user want a relaxed travel. User Persona
02 Define
The insight from team mates to arrive at final user
personas are as below:
Akshita Manwati
Understanding what are the pain points of the passengers traveling, what is good about the machine they feel, and
what improvements according to them can be brought out. On keeping in mind the objective I interacted with the
passengers on the platforms and with the ones traveling with me to get a better insight into the same..
Vishal Gautam
Finding out the segmentations/categories of people facing the problems more related to water vending machine. Our
major concern was that the female passengers & old age citizens were having problem to go to the WV machines
Tabassum Rangrej
Understanding the user motives and desire by considering myself as a passenger and through the observation that I
had recorded through the passenger during the journey. I had tried to list down the pain points, issues, goal,
Harender Singh
It was clear from the affinity map that the user need we are going to target will be lying around the accessibility
issues. Maximum number of the observations we had were around Accessibility and affordability hence we tried to
dig onto the side the user who have the biggest concerns for the accessibility.
Revati Jadhav
In this we found 2 persona who faced most difficulty
Senior citizens and Women for the accessibility of water
Mayank Kumar
Only male passengers are being observed using the machine. So, I need to figure out why old people and female
passengers are reluctant to use the machine.
Vaishnavi
Tried to understand the user pain points, their motivation and needs. I placed my self in their position and started
thinking about the challenges they faced and and their experience will be improved.
Yash Shrivastava
There were cases where females and old age people were avoiding to fill water bottles from WVM, people were also
avoiding water vending machines because of the hygiene related issue as they were not sure the water is good
Ashwani Kumar
Clear understanding of what is peoples demands in terms of water accessibility. Worked on to understand and
process through which a passenger has to go through and observed how the things are being operated
Ruchir Mishra
Understanding user pain points and motivation
02 Define
Point of View:
USER:
After narrowing down to the customer segment on whom we want to focus we decide to focus on the Women passenger
whose age ranging from the 16-58 yrs. and elderly people 55-70 years as the requirements of both this section overlap with
each other.
So, our User in POV are female passenger and elderly people who travels by train.
NEED:
In this section we had tried to list down the need of the identified user. According the observation and interview conducted
on the platform and during the journey inside the train we came to know that for the female passenger her basic
requirement is to have clean water. Another thing is affordability she fills if she is refilling the water bottle from the vending
machine the price should be less and the payment methods should be convenient. Another thing is accessibility i.e., to
locate the machine on the platform and the frequency at which the WVM are located should be more.
In case of the elderly passenger, their need was to have the water refilling at their own berth seats. For them also
affordability and accessibility is also another issue. They require less waiting time and safe access to it.
Insight
 Both the female and elderly passenger doesn’t wants to come out of the train for re-filling the water bottle from WVM
 Cleanliness and hygiene is utmost priority for them and affordability and accessibility is important for them
 They want to travel worry free and not to think about the inaccessibility of clean water
02 Define
Point of View:
Synthesize the problem statement
An adult person who travels by train need to have access to clean drinking
water because cleanliness and hygiene is utmost priority for him to think
and live green and not having the worry of inaccessibility of clean water.
03 Ideate
The insight from team mates to produce groundbreaking yet
subtle ideas to handle the WVM Issues are as below:
Akshita Manwati
Understanding and discussing with the teammates on what were their inputs when they interacted with different
passengers on their way back to their respective homes brought forward many perspectives about how feel about
using the vending machine, We listed all the pain points and what the passengers feel to benefit them the most.
Vishal Gautam
Suggested that there should be something to make water accessible to everyone so that locating water should not be
a concern for the passengers, and we started gathering idea for accessibility around our user persona.
Tabassum Rangrej
Helped the group to produce the targeted user category we want to focus as it was not possible to look into and
satisfy every category of passenger during the initial phase of implementation.
Harender Singh
As we had the users selected, we tried finalizing the needs for them followed by the insights by them to define the
problem statement as accurate as possible. The idea was to keep the POV as narrow as possible avoiding the generic
problem statement. The POV hence turned out to be in line with the user defined in the empathize phase.
Revati Jadhav
These included accessibility, affordability, conveyance, among others. Brainstorming all ideas and then grouping
them according to their categories helped us produce a final solution.
Mayank Kumar
Lack of easy access to safe, affordable drinking water while spending a long time outdoors, whether they are daily
commuters using local transportation or long-distance travellers using railways.
Vaishnavi
Based on the user persona, we decided on two categories which we felt were facing greater difficulty than the rest.
We started by mentioning the needs and the insights of each persona
Yash Shrivastava
by identifying the user persona, we could know the problems that we were facing commonly and identified the target
group we were facing I helped to identify the problems of our targeted user.
Ashwani Kumar
Most generic needs and thoughts of these different age groups along with what are there different motivations that
can be used to promote them to use such machines.
Ruchir Mishra
Collected the most frequent problems like accessibility, affordability and conveyance etc. Our final solution
comprises of problems arising due to these issues mainly.
03 Ideate
SPEED MINDMAPPING
Visually ideating by starting with a keyword that is
related to the problem and then writing all the
ideas associated with it around it.
Speed Mind Map
Level 1 – preliminary ideas Level 2 – expand on ideas Level 3 – add some details
Glimpse post the
Ideate - Speed Mind
Map Activity in class
03 Ideate
5 Sketch: 5 Radical ways to meet user’s needs
The theory behind the
radical ideas in detail will
be as followed
03 Ideate
A. Increasing accessibility and awareness
This aims to increase the accessibility and awareness of the water vending machine among the passengers travelling via
train. To achieve this, we had suggested the following methods
 Announcements at railway station mentioning the location of the WVM
 Marketing on the e-ticket mentioning the benefits of the WVM and cost affordability
 Selection of the appropriate location having larger footfall to enhance the utilization of the WVM
 Promoting the WVM on the IRCTC app
B. Water Trolleys
This aims to re-fill the water at the passengers’ berth seat itself for this following measures can be taken place:
 Filling the water bottles from implementation of trolleys only for the AC passengers 2ltr capacity
 It will be managed by the railway pantry to ensure the trust and maintain the standard quality of water throughout the
journey
C. Separate taps for women & old-age
To have an easy access and avoid the long queue for the females and elderly the facility of separate taps can be provides.
It will increase the convenience, accessibility and flexibility to have clean water at the water vending machine
03 Ideate
D. Railway Card
This facility has been introduced to ensure the ease of payment during the journey and to increase the use of cards
during the initial phase discount will be given to passenger for the railway pantry food option.
Other usages are listed below
 Tickets
 Food & Beverages
 Pre-post payment
 Water refilling at water vending machine
E. Class Wise bifurcation
In this suggestion we tried to bifurcate the passenger based on the class i.e. having EVM near to the AC sleeper coaches
for Green Initiative.
 Having normal water taps on both sides
 WVM near to coaches
04 Finalized Solution & Prototyping
The insight from team mates to arrive at final
solution and Prototype are as below
Akshita Manwati
Solution of the wallet system related to IRCTC app where a person could recharge his wallet and then fill water using
a vending machine. The second idea we came up with was getting a 20-litre big water-containing vessel that would
be filled with water from vending machines and then could be served on the seats of the passengers.
Vishal Gautam
Increase accessibility and awareness among the people with the help of government schemes, benefits and
marketing so that more people will be aware, and use of plastic water bottles can be reduced.
Tabassum Rangrej
Out of box ideas such as providing water at the passenger berth for refilling the water bottle. Issuing the Train Card
having the facility to pay for the card where it have the discount available for ordering food from the railway pantry.
Harender Singh
Idea to increase accessibility via IRCTC App, e-ticket,, Navigation at platform and the Railway card features along
with this collate the best ones and the rejected of the solution with brings applicability issues. In order to arrive at
final the economics of the suggestion were also kept in mind.
Revati Jadhav
Railway Card will ease out the problems faced by passengers, Brainstorming all ideas and then grouping them
according to their categories helped us come up with a final solution
Mayank Kumar
o overcome the dependency on coins we were emphasizing on the digital payment solutions like use of UPIs and
Cards which is solely dedicated for IRCTC transaction.
Vaishnavi
Segregated the observation into different categories such as hygiene, affordability, accessibility, operations, safety
and security. Came up with the innovative and out of box ideas in the field of accessibility.
Yash Shrivastava
Provide the service of refilling the water bottles at berth of the train under IRCTC , issuing the recharge card under
IRCTC which can be used for different purpose at railway station like to buy food and beverages,
Ashwani Kumar
Positive impact, business on IRCTC website will increase and 2nd will be, these bonus points present in their smart
cards will force people to use or at least try these VWM and once they do, and if the experience will be positive
Ruchir Mishra
In this suggestion we tried to bifurcate the passenger based on the class i.e., having EVM near to the AC sleeper
coaches for Green Initiative. Having normal water taps on both sides and WVM near to coaches
04 Finalized Solution & Prototyping
A collated plan taking the three most
appropriate and easily applicable solution, rest
two were rejected due to applicability Issues.
04 Finalized Solution & Prototyping
Finalized Solution:
• Awareness campaigns
• Water trolleys,
• Railway cards
to boost accessibility of clean -
hygienic water.
CREDITS: This presentation template was created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik and illustrations by Stories
Thanks!
Do you have any questions?
harender.singh@siom.in
+91 98129 69049
Vishal Gautam
21020741015
Ashwani Kumar
21020741088
Akshita Manwati
21020741008
Vaishnavi
21020741113
Tabassum
Rangrej
21020741073
Harender Singh
21020741099
Revati Jadhav
21020741102
Yash Shrivastava
21020741061
Mayank Kumar
21020741114
Ruchir Mishra
21020741131
Group 2

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Creativity and Design Thinking Project

  • 1. Project-2: Water Vending Machine Vishal Gautam 21020741015 Ashwani Kumar 21020741088 Akshita Manwati 21020741008 Vaishnavi 21020741113 Tabassum Rangrej 21020741073 Harender Singh 21020741099 Revati Jadhav 21020741102 Yash Shrivastava 21020741061 Mayank Kumar 21020741114 Ruchir Mishra 21020741131 Group 2 Creativity & Design Thinking
  • 2. Water Vending Machine – Creativity and design thinking prototype Ethnography technique is used to understand the current scenario. Empathize Define Brought clarity and focus – Developed Persona, POV and Problem statement. Ideate For Ideation speed mind mapping is used & 5 ways to meet user’s need. Prototype With the ideas in ideation phase, we came to an implementable solution. 01 02 03 04
  • 3. Process Followed 01 Empathize Ethnography technique is used to understand the current scenario. 03 Ideate For Ideation speed mind mapping is used & 5 ways to meet user’s need. 02 Define Brought clarity and focus – Developed Persona, POV and Problem statement. 04 Prototype With the ideas in ideation phase, we came to an implementable solution. 01 02 03 04
  • 4. 01 Empathize Exercise 1: Observe passengers while travel back to home and share their inferences Exercise 2: Interview, Observe and know more about the passengers' perspective and experience around Water accessibility . Make your notes /photo series, videos etc. Here are the observations made by the team for the cause- Passengers’ prospective
  • 5. Akshita Manwati • Very few, approximately 5-6 people were standing near the water vending machine, but no one was filling the water maybe because it was too cold. • On asking a few of them, people said they carry their own water or if they travel by 3-tier or 2-tier, or 1-tier they usually get the water from the train agents. This mainly happened after the covid. • Some said they were not sure whether the machine was timely cleaned or not or whether the person cleaning it was ill, so they preferred a sealed water bottle or carrying their own water bottle rather than drinking from outside. • As on all the platforms, multiple small shops have opened having Rail Neer thus it becomes quite easy for the passengers to drink water and they find it trustworthy as well. • On Nashik's platform water vending machine was free of cost so people from the sleeper class, or who stayed on the platforms, or the children who were rag pickers drank water from the machine during the night. • As Delhi’s station had multiple platforms many vending machines were available but few of them were in working condition and few were not. Multiple people were using the machines but few of them were not sure of drinking water from there as the area around the machine was filled with water and was not cleaned. Some of them were not aware of the vending machines and women and old people did not prefer getting down on stations and drinking water from the vending machines. • On reaching Jammu’s platform the vending machine area was surrounded by people as the train had just arrived at the station. Though the water was spilled still people were using it for multiple purposes like washing their face and hands. • Overall, people traveling apart from general and sleeper class, women, children, and older people did not prefer getting down to fill their water bottles or drink water from the vending machine because of the safety measures, and some were completely unaware of these vending machines. Empathize
  • 6. Vishal Gautam Observation taken on the platform • Most of the people travelling with family and friends were already carrying their own water bottle • When asked if they have empty water bottle or forgotten to bring their own water bottle what would you prefer (4 People )? • No one preferred to choose to fill from the Vending machine. They would prefer to buy it from station shops or from vendors • Asked from a single shop owner about the bottle sold daily which was around 3 Cartons Observations while Travelling (Nashik to Kanpur) • After conversing with a vendor inside the train it came to my notice that the vendors inside the train are no longer low vendors but from the IRCTC itself • There are 10 bottle vendors takes almost 10 round trip in journey from Nashik to Kanpur • A single vendor sells almost 1000 bottles per single round trip which makes 10,000 bottles per vendor and 1,00,000 by 10 vendors only from the AC coaches • Asking from the co-passengers about their preferences, I get to know almost, no one prefer to use water vending machines. Reason related to their preferences • There are not many vending machines and sometimes it takes time to find them. • Scared of missing their train while filling the water bottle • Nor sure if the water is clean in machine and it is easier to trust bottled water • Bring their own water and do not trust the water quality from some where else Empathize
  • 7. Tabassum Rangrej • Due to covid, people prefer bringing their own water bottle. • The convenience with which bottle are water bottle are available make people to avoid bringing bottle from home • The cost of water at vending machine is less which make people fill bottle from WVM • The WVM are not available at small station (Warora) made people fill bottle from tap or purchase packed water bottle • People were lazy to get down on station and fill the bottle from station as its location is also not known to them, so they prefer purchasing the bottle from train vendor only • On interacting with people, it was found that the convenience with which bottle are available stopped them from carrying it with them • For the unpaid WVM people were concern about the hygiene and the cleanliness of the water, it is mainly used by the general category of traveler. • For the AC category of traveler, they prefer to have to have bottled water in the train only • After interacting with people, it was observed that they want to refill the bottle, but the WVM were not operational which resulted in opting for bottled water • People not getting water bottles because they know that they will get one water bottles with their tickets, in AC Class. • The elderly people waits or ask co-passenger to help them with their water needs. • The facility of providing free water bottle in train was also one of the reasons for people to avoid bringing the water bottle from home and use the WVM. • The stoppage time at each station were less so to find the WVM and filled the bottle is hassle for passenger • Female passenger were hesitant to get down at station in between the journey to get the water bottle filled. Empathize
  • 8. Harender Singh The experience before I was aware about water vending machine. • While travelling most of the people hold plastic water bottle bought from station itself. Out of 10 people 7 of them prefers to buy rail neer for the water needs. • We travelled while our event in Delhi, in a group of 20 people and for the journey we bought a carton of 24 bottles. • On asking the reasons to buy bottles people stated issues related to convenience, accessibility of water bottles, hygiene concerns for tap water, one of us were aware about the water vending machine. • The group was unaware about the fact that water vending machine provides water with best quality standards • For the AC class people, railways also provide one water bottle for every passenger so in total we had 24+20=44 bottles when we reached, we had to sell them back to railways shop and a pile of 20+ bottle with us we put in garbage bag. Post the awareness, the observation and the frequent passengers prospective to the water at railways are as below. • Frequent Railway passengers use water vending machine, way of payment on water vending machine from coin to QR code. • The quality of water dispensed is satisfactory to most of the users of the water vending machine. • It is very satisfactory with one concern as it is not present at every station. • Many railway station have Water Trust, which fill the water in bottles carried by people. • The water vending machine are not maintained on regular basis. • Women passengers doesn't go out of train for their needs specially in rush and nighttime. • People not getting water bottles because they know that they will get one water bottles with their tickets, in AC Class. • The elderly people waits or ask co-passenger to help them with their water needs. Empathize
  • 9. Revati Jadhav The observations while travel and interviews with people: • Water vending machine is present in almost all stations and 90% time it is operational • There is cleanliness issue in most of the water vending machines. Although • there is regular maintenance done by railway staff • Majority passengers prefer packaged • drinking water over vending machines due to hygiene issues • Stations which didn't have packaged water; passengers filled up their own bottles for the further journey • The empty bottles were lying beside the machine long after they were finished • The machine was not operational for long time because of the bottles for refill were not present • This resulted in long queues be in front of the machine. Because of long queues few of the people left the queue and opted for packaged water. • In some trains like Rajdhani, Shatabdi water bottles are given free of cost to the passengers. Such passengers do not use the vending machines on the station • There were two types of machines, free and paid. General and sleeper seat passengers prefer free machines & first- & second-class passengers prefer paid machines • The passengers who travel frequently said that post covid the usage of vending machines has reduced due to increased awareness for hygiene and lack of cleanliness standards on the railway station Empathize
  • 10. Mayank Kumar • According to my observation, there are 2 categories one who is not very confident about water dispensed from the machine and another category are mid and lower segments for whom purchasing the packaged bottle often expensive. It doesn’t matter if they are getting water from the vending machine or the taps available the in- railway station. • We spoke to the local shopkeepers of the station if they had any impact on the business with the inclusion of the water vending machine. Their response was the sales of bottled water had dropped by 10%-15 %. I observed that the water dispensing machine was broken at the Gaya railway station. Speculating the cause of these are local vendors whose businesses are being impacted due to this. • Awareness – In major railway stations like Howrah/Chennai, its difficult to locate the position of the water vending machine and due to the rush near the vending machine people are preferring to use bottled packaged drinking water. • In Bangalore and Yashwantpur railway stations there was no water available in the vending machine and people were getting infuriated. As passengers were walking to the machine and getting disappointed due to the unavailability of water. • Also, there is a pre-requisite to get the water from the machine passengers have to carry their own water bottle or container, which is possible only during the commencement of their journey. • Passengers can’t be dependent for water dispensed from the machine as they are unaware of the location of the WVM’s during their mid journeys. • Female Passengers and passengers carrying infants are not comfortable getting water from the vending machine due to time constraints and less accessibility. Especially, Female passengers who are travelling alone. Empathize
  • 11. Vaishnavi Following were the observations made during the travel back home (Nashik-Delhi) • In both stations, at every platform a minimum of 2-3 water vending machines were installed. • In between 2 vending machines multiple shops (books, snacks, bottled water) were present • Since the vending machine is accessible to everyone, the people who could afford to purchase the bottle, preferred buying the bottle. • Few people had bought their bottle from home and were using the WVM to refill the bottles. Others were having directly using their hands and few were utilizing the cups attached to the machine. • People who were seated near to the machine were utilizing it more • Few people also used the WVM to wash their reusable cups and water bottles. • The quality of water dispensed is satisfactory to most of the users of the water vending machine. • It is very satisfactory with one concern as it is not present at every station. • Upon discussing about the machine to one of the families, they pointed out that since covid, they have become more concerned and careful and had bought everything from their home including the bedsheets and blankets. • One observation related to hygiene was the WVM which had water spilled on the side were not being utilized as much as the machines with clean surrounding. • Another observation was the people who were travelling in AC were more concerned about hygiene and were not utilizing the machine. They preferred paying for the bottled water. • Vending machines present on the bigger stations were cleaner than the ones present on the smaller station. Empathize
  • 12. Yash Shrivastava • My first observation when I visited Nashik railway station was there were 3platform nut the WVM machine was functional only the platform no. 1. • There were normal water taps present which was preferred for drinking by general compartment passengers. • Old age people were not used to get out of the train to fill their water bottles using water vending machines instead they prefer to take packed Rail Neer water bottle provided by IRCTC or usually prefer to carry their own water bottles. • Shopkeepers were trying to sell Rail Neer water bottles at20 rupees instead of their original price which is 15rupees which is making a distrust between the customer and the shopkeeper and some people due to this reason prefer WVM to fill their water bottle. • Visibility of the Water vending machine was one the concern that people were telling because they don’t find the exact location of the machine form where to fill the bottle. Empathize Ashwani Kumar Beliefs • Peoples from urban locations are dicey towards hygiene of these machines and prefer buying bottle instead. • If the machine is good operational condition people gets a positive image out of it ,show the interest towards it • Bad experiences resulted in false presumptions and spread of a negative word Opinion: • The frequency of these machines is still not adequate and hard to locate whereas bottles can be bought easily • Many peoples had bad experiences or non-operations of such machines
  • 13. Ashwani Kumar Environmental Concerns • These machines can result in reduction of plastic water bottles and clean drinking water can be availed by public at the nominal cost • Promoting people to use public facilities which in turn will promote government and authorities to Introduce more such initiatives. • People needs to be educated more on the benefits these initiatives will carry. People’s Attitudes • Urban group people are more inclined towards packaged drinking water while people from rural or small cities have prefer water vending machines as it is pocket friendly also. • Young age group mostly do not carry water and prefer buying bottled water. Risk Association with WHM: • As per some of the interviews mentioned there can be issue with hygiene conditions of machine as they are managed by 3rd party vendors and quality of water can also may vary from machine to machine so they need assurance like bottled water. • Quantity of water also sometimes vary and people buying from these machines feels like they should have preferred bottle Benefits that can be generated: • These machines if operated in a regulated manner at premier locations can give a tough competition to bottled water and can even eliminate them because people still have a will and need to use them, it’s just they don’t want to go for looking them on station along luggage. • Once people are willing to switch to these vending machines and gain trust on them will result into saving of money Empathize
  • 14. Ashwani Kumar Impact on bottled water consumption: • The type of public these machines are catering to and the quality of water and hygiene of these machine is directly dependent on consumption of water bottles. • With this rich experience I got some clarity on the ground reality of the situation and now was ready to proceed in the direction along my team with these inputs to draft an idea to make our objective happen. Ruchir Mishra • People in sleeper Class were purchasing more water bottles than people in AC class. • Water vendors were initially frequent with their trips to each compartment but later on they almost stopped coming. • Many unlicensed vendors took opportunity of this mishap and passengers were forced to buy water from them unwillingly. • Long queues and hoard of people at station water vending machines which resulted many passengers to not fill their water bottles as train only stopped for 5 mins at stations. • The water pressure coming at these water vending machines is also very slow which results in long delays for the passengers. • The water vending machines at small stations are very limited and way too far spaced out which causes confusion among passengers on how to locate them in a very short span of time.
  • 15. Observational Pictures Source: Ashwani Kumar Hazrat Nizamuddin Rly Station, New Delhi WVM at Nashik Road Railway Station
  • 16. Exercise 3: Collect and collate the data /information gathered , Put them on post it. Exercise 4: Draw affinity maps- derive clusters Exercise 5: Are there any patterns emerging ? Exercise 6: Is there a specific area for work emerging out ? The observations were posted and later segregated to make Affinity Map: We could see five cluster regarding the observation made: 1. Operational Observations 2. Accessibility & Affordability 3. Covid Impact – Behavioral 4. Categorical Observations 5. Hygiene & Cleanliness We could see clean clusters with different and vast observations in all of the cluster. The Accessibility and affordability recorded the most observations and should be the most targetable cluster to investigate. Observations Affinity Map
  • 17. 02 Define With the empathy map ready with us, the team came together to built on the user persona. • Who are we empathizing with? • What are the pain points? • Where is the problem happening? • Why is the problem needs to be solved? • What are the gain points User Persona: We produced two user personas, 1. Women Train Traveler (Age 16-58) 2. Elderly Train Traveler (Age- 55-70) Both having similar need that is “having accessibility of clean water while railway Travel” The needs are same, but the motivations are different where the women needs safety and wants to promote green initiative. Elderly user want a relaxed travel. User Persona
  • 18. 02 Define The insight from team mates to arrive at final user personas are as below: Akshita Manwati Understanding what are the pain points of the passengers traveling, what is good about the machine they feel, and what improvements according to them can be brought out. On keeping in mind the objective I interacted with the passengers on the platforms and with the ones traveling with me to get a better insight into the same.. Vishal Gautam Finding out the segmentations/categories of people facing the problems more related to water vending machine. Our major concern was that the female passengers & old age citizens were having problem to go to the WV machines Tabassum Rangrej Understanding the user motives and desire by considering myself as a passenger and through the observation that I had recorded through the passenger during the journey. I had tried to list down the pain points, issues, goal, Harender Singh It was clear from the affinity map that the user need we are going to target will be lying around the accessibility issues. Maximum number of the observations we had were around Accessibility and affordability hence we tried to dig onto the side the user who have the biggest concerns for the accessibility.
  • 19. Revati Jadhav In this we found 2 persona who faced most difficulty Senior citizens and Women for the accessibility of water Mayank Kumar Only male passengers are being observed using the machine. So, I need to figure out why old people and female passengers are reluctant to use the machine. Vaishnavi Tried to understand the user pain points, their motivation and needs. I placed my self in their position and started thinking about the challenges they faced and and their experience will be improved. Yash Shrivastava There were cases where females and old age people were avoiding to fill water bottles from WVM, people were also avoiding water vending machines because of the hygiene related issue as they were not sure the water is good Ashwani Kumar Clear understanding of what is peoples demands in terms of water accessibility. Worked on to understand and process through which a passenger has to go through and observed how the things are being operated Ruchir Mishra Understanding user pain points and motivation
  • 20. 02 Define Point of View: USER: After narrowing down to the customer segment on whom we want to focus we decide to focus on the Women passenger whose age ranging from the 16-58 yrs. and elderly people 55-70 years as the requirements of both this section overlap with each other. So, our User in POV are female passenger and elderly people who travels by train. NEED: In this section we had tried to list down the need of the identified user. According the observation and interview conducted on the platform and during the journey inside the train we came to know that for the female passenger her basic requirement is to have clean water. Another thing is affordability she fills if she is refilling the water bottle from the vending machine the price should be less and the payment methods should be convenient. Another thing is accessibility i.e., to locate the machine on the platform and the frequency at which the WVM are located should be more. In case of the elderly passenger, their need was to have the water refilling at their own berth seats. For them also affordability and accessibility is also another issue. They require less waiting time and safe access to it. Insight  Both the female and elderly passenger doesn’t wants to come out of the train for re-filling the water bottle from WVM  Cleanliness and hygiene is utmost priority for them and affordability and accessibility is important for them  They want to travel worry free and not to think about the inaccessibility of clean water
  • 21. 02 Define Point of View: Synthesize the problem statement An adult person who travels by train need to have access to clean drinking water because cleanliness and hygiene is utmost priority for him to think and live green and not having the worry of inaccessibility of clean water.
  • 22. 03 Ideate The insight from team mates to produce groundbreaking yet subtle ideas to handle the WVM Issues are as below: Akshita Manwati Understanding and discussing with the teammates on what were their inputs when they interacted with different passengers on their way back to their respective homes brought forward many perspectives about how feel about using the vending machine, We listed all the pain points and what the passengers feel to benefit them the most. Vishal Gautam Suggested that there should be something to make water accessible to everyone so that locating water should not be a concern for the passengers, and we started gathering idea for accessibility around our user persona. Tabassum Rangrej Helped the group to produce the targeted user category we want to focus as it was not possible to look into and satisfy every category of passenger during the initial phase of implementation. Harender Singh As we had the users selected, we tried finalizing the needs for them followed by the insights by them to define the problem statement as accurate as possible. The idea was to keep the POV as narrow as possible avoiding the generic problem statement. The POV hence turned out to be in line with the user defined in the empathize phase.
  • 23. Revati Jadhav These included accessibility, affordability, conveyance, among others. Brainstorming all ideas and then grouping them according to their categories helped us produce a final solution. Mayank Kumar Lack of easy access to safe, affordable drinking water while spending a long time outdoors, whether they are daily commuters using local transportation or long-distance travellers using railways. Vaishnavi Based on the user persona, we decided on two categories which we felt were facing greater difficulty than the rest. We started by mentioning the needs and the insights of each persona Yash Shrivastava by identifying the user persona, we could know the problems that we were facing commonly and identified the target group we were facing I helped to identify the problems of our targeted user. Ashwani Kumar Most generic needs and thoughts of these different age groups along with what are there different motivations that can be used to promote them to use such machines. Ruchir Mishra Collected the most frequent problems like accessibility, affordability and conveyance etc. Our final solution comprises of problems arising due to these issues mainly.
  • 24. 03 Ideate SPEED MINDMAPPING Visually ideating by starting with a keyword that is related to the problem and then writing all the ideas associated with it around it. Speed Mind Map Level 1 – preliminary ideas Level 2 – expand on ideas Level 3 – add some details
  • 25. Glimpse post the Ideate - Speed Mind Map Activity in class
  • 26. 03 Ideate 5 Sketch: 5 Radical ways to meet user’s needs The theory behind the radical ideas in detail will be as followed
  • 27. 03 Ideate A. Increasing accessibility and awareness This aims to increase the accessibility and awareness of the water vending machine among the passengers travelling via train. To achieve this, we had suggested the following methods  Announcements at railway station mentioning the location of the WVM  Marketing on the e-ticket mentioning the benefits of the WVM and cost affordability  Selection of the appropriate location having larger footfall to enhance the utilization of the WVM  Promoting the WVM on the IRCTC app B. Water Trolleys This aims to re-fill the water at the passengers’ berth seat itself for this following measures can be taken place:  Filling the water bottles from implementation of trolleys only for the AC passengers 2ltr capacity  It will be managed by the railway pantry to ensure the trust and maintain the standard quality of water throughout the journey C. Separate taps for women & old-age To have an easy access and avoid the long queue for the females and elderly the facility of separate taps can be provides. It will increase the convenience, accessibility and flexibility to have clean water at the water vending machine
  • 28. 03 Ideate D. Railway Card This facility has been introduced to ensure the ease of payment during the journey and to increase the use of cards during the initial phase discount will be given to passenger for the railway pantry food option. Other usages are listed below  Tickets  Food & Beverages  Pre-post payment  Water refilling at water vending machine E. Class Wise bifurcation In this suggestion we tried to bifurcate the passenger based on the class i.e. having EVM near to the AC sleeper coaches for Green Initiative.  Having normal water taps on both sides  WVM near to coaches
  • 29. 04 Finalized Solution & Prototyping The insight from team mates to arrive at final solution and Prototype are as below Akshita Manwati Solution of the wallet system related to IRCTC app where a person could recharge his wallet and then fill water using a vending machine. The second idea we came up with was getting a 20-litre big water-containing vessel that would be filled with water from vending machines and then could be served on the seats of the passengers. Vishal Gautam Increase accessibility and awareness among the people with the help of government schemes, benefits and marketing so that more people will be aware, and use of plastic water bottles can be reduced. Tabassum Rangrej Out of box ideas such as providing water at the passenger berth for refilling the water bottle. Issuing the Train Card having the facility to pay for the card where it have the discount available for ordering food from the railway pantry. Harender Singh Idea to increase accessibility via IRCTC App, e-ticket,, Navigation at platform and the Railway card features along with this collate the best ones and the rejected of the solution with brings applicability issues. In order to arrive at final the economics of the suggestion were also kept in mind.
  • 30. Revati Jadhav Railway Card will ease out the problems faced by passengers, Brainstorming all ideas and then grouping them according to their categories helped us come up with a final solution Mayank Kumar o overcome the dependency on coins we were emphasizing on the digital payment solutions like use of UPIs and Cards which is solely dedicated for IRCTC transaction. Vaishnavi Segregated the observation into different categories such as hygiene, affordability, accessibility, operations, safety and security. Came up with the innovative and out of box ideas in the field of accessibility. Yash Shrivastava Provide the service of refilling the water bottles at berth of the train under IRCTC , issuing the recharge card under IRCTC which can be used for different purpose at railway station like to buy food and beverages, Ashwani Kumar Positive impact, business on IRCTC website will increase and 2nd will be, these bonus points present in their smart cards will force people to use or at least try these VWM and once they do, and if the experience will be positive Ruchir Mishra In this suggestion we tried to bifurcate the passenger based on the class i.e., having EVM near to the AC sleeper coaches for Green Initiative. Having normal water taps on both sides and WVM near to coaches
  • 31. 04 Finalized Solution & Prototyping A collated plan taking the three most appropriate and easily applicable solution, rest two were rejected due to applicability Issues.
  • 32. 04 Finalized Solution & Prototyping Finalized Solution: • Awareness campaigns • Water trolleys, • Railway cards to boost accessibility of clean - hygienic water.
  • 33. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik and illustrations by Stories Thanks! Do you have any questions? harender.singh@siom.in +91 98129 69049 Vishal Gautam 21020741015 Ashwani Kumar 21020741088 Akshita Manwati 21020741008 Vaishnavi 21020741113 Tabassum Rangrej 21020741073 Harender Singh 21020741099 Revati Jadhav 21020741102 Yash Shrivastava 21020741061 Mayank Kumar 21020741114 Ruchir Mishra 21020741131 Group 2