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Trends in the lodging industry
- 1. Trends in the Lodging Industry Prepared by: Hannah Rejoice N. Erlina
- 2. Hotel and Lodging Industry The hotel and lodging industry is a dynamic subset of the hospitality industry. Properties regarding this industry can go from the smallest overnight stay motel to mammoth Las Vegas style properties that offer almost every sector of related goods and services in the hospitality industry along with other amenities.
- 3. 4 Major Functions of Hotel
- 4. Front Desk Operation • Front office oversees room availability, registers guests, processes reservations, supervises check out and assigns rooms and keys. • They answers guest operations about hotel activities and resources and provides information about the nearby attractions • More often, a front desk manager supervises a team of workers.
- 5. Housekeeping • The Main parameter for guest satisfaction. • Guest often looks for cleanliness as a key factor for satisfaction. • Housekeeping department is headed by executive house keeper and also handles hiring, training and supervising staffs. • Housekeeping functions includes: - Room Preparation - Hotel Laundry - Laundry and Dry Cleaning - Building Maintenance/ for guests Engineering
- 6. SECURITY • Most hotels have a chief of security officer who has a training in law enforcements as well as civil and criminal law. • Electronic key card offer superior security were in it does not list the name of the hotel or guest room number. • Security Staff develop catastrophe plans to ensure staff and guest security and to minimize direct and indirect disaster.
- 7. FOOD AND BEVERAGE OPERATIONS Primary components includes banquets, catering, and restaurants. It also includes Room Service and Vending Machines , Raid the Pantry is a service where guest can enter and help themselves in a “pantry” are stocked with sandwiches, soft drinks and cookies.
- 12. Technology
- 13. New Management
- 14. Globalization
- 15. Consolidation As the industry matures, corporations are either acquiring or merging with each other.
- 16. Diversification within segments of the Lodging Industry The economy segment now has low-, medium-, and high-end properties. The extended- stay market has a similar spread of properties, as do all the other hotel classification.
- 20. TRENDS IN LODGING FOOD AND BEVERAGE OPERATIONS • Hotels are using branded restaurants instead of operating their own restaurants. • Hotels are opting not to offer food and beverage outlets. These are usually smaller to midsized properties that may have restaurants on the same lot nearby. • Restaurants and beverage outlets are being made more casual.
- 21. • Restaurants are being developed or remodeled with a theme. For example, one major hotel chain has adopted a northern Italian theme in all its restaurants. • Menus are being standardized for all hotel restaurants in a chain. • Many hotels are converting one of the beverage outlets into a sports- themed bar.
- 22. • Technology is being used to enhance guest services and control costs in all areas of a hotel, including guest ordering and payment, food production, refrigeration, marketing, management control, and communication.
- 23. • More low-fat and low- carb items are being added to menus
- 25. Ubiquitous in-room technology In-room broadband network access, for busy guests who need to connect their laptop computers to the internet. • Wireless access, giving a better experience to business travellers who don’t want to be tethered to the desk in their room. • In-room movies (including adult and family options). • Internet access through the television, using keyboards that communicate wirelessly with a set-top box. • Computer games that can be played on the television. • Stereo equipment for in-room music. Some US hotels are beginning to offer branded compilation CDs to guests to accompany this equipment. • Up-market services such as iPod MP3 players distributed to guests. Hotels in the US are beginning to offer this service.
- 27. Luxurious Service What makes staying at a luxury or upper- upscale property so special is the elite level of service offered.
- 28. Safety • More CCTV installed in hotel departments.
- 29. Convenience and Comfort Bring on the mobile check-in and mobile apps. The use of mobile apps for hotel service continues to climb, peaking at 35% for the industry overall. Nearly two out of every three hotels (65%) polled use mobile devices for check-in, but they are mainly in the top levels, from upper-midscale to luxury.
- 30. FUTURE TRENDS
- 32. Advanced Technology • Intelligent hotels with advanced technology using the guest’s virtual fingerprint in order to perform all the operations (check-in, charges, check- out, etc.)
- 33. Electronics and Ergonomic Support “Modern Guests” travel with two, three or more devices, so electronics (adequate and easy-to- reach plugs, bandwidth capabilities, free Wi-Fi) and ergonomic support (seating and surfaces) for guests becomes essential for hotels.
- 34. Direct Booking • Today’s hotel website needs fresh content, updated promotions, and rich media. • All of this content needs to be marketed across all channels (desktop web site, the mobile site, social media profiles).
- 35. Mobile Booking • Now mobile booking is available as an app for smartphones, android tablets, and iPad. • Mobile booking is available for booking hotel rooms, restaurant reservations, flights, rental cars, etc.
- 36. Green living • Heat recovery on exhaust air and waste water • Natural ventilation strategies • Water saving American Standard FloWise Dual Flush toilets • Low water consumption American Standard Urinals • Energy efficient LG T.V.'s • Controls and Equipment Building automation to optimize system performance of both heat and air conditioning • WattStopper/LeGrand automatic lighting controls to reduce energy consumption. • Passive solar heat • Natural lighting strategies • Green roofs to minimize water waste into storm sewers • Eco-Friendly Hardwood Flooring – 100% Hotel Rooms • CFL lighting for reduced energy
- 37. Development of Mega Hotels (Multi- Purpose facilities with casino, shops, theatre, theme park, etc.).
- 39. References • https://en.wikipedia.org/wiki/Hospitality • https://www.hotelmanagement.net/own/how-hotel- industry-has-changed-over-past-20-years • https://www.slideshare.net/sfskatarina12/hospitality- industry-trends • https://www.callboxinc.com/b2b-marketing-and- strategy/future-trends-in-hospitality-industry- millennials-and-social-media-rule/?pdf=17319
Editor's Notes
- Refers to who will control the sale inventories of hotel rooms, airline seats, auto rentals, and tickets to attractions. Presently, owners of these assets are in control of their sale and distribution, but increasingly control is falling into the hands of those who own and manage global reservation systems and/ or negotiate for large buying groups. Factors involved in the outcome will be telecommunication , software, available satellite capacity , government regulations, limited capital , and the travel distribution network.
- Important aspects of safety and security are terrorism, the growing disparity between the haves and have-nots in the world, diminishing financial resources, infrastructure problems, health issues, the stability of governments, and personal security.
- The issues concerning assets and capital are rationing of private capital and rationing of funds deployed by governments.
- An example of the growing use of expert systems ( a basic form of artificial intelligence) would be making standard operating procedures available online, twenty-four hours a day, and establishing yield management systems designed to make pricing decisions. Other examples include increasing numbers of smart hotel room and communication ports to make virtual office environments for business travelers and the impact of technology on the structure of corporate officers and individual hotels.
- The complex forces of capacity control, safety and security, capital movement, and technology issues will require a future management cadre that is able to adapt to rapid-paced change across all the traditional functions of management.
- A number of U.S. and Canadian Chains have developed and are continuing to develop hotel around the world. International companies are also investing in the North American hotel industry.
- Refers to who will control the sale inventories of hotel rooms, airline seats, auto rentals, and tickets to attractions. Presently, owners of these assets are in control of their sale and distribution, but increasingly control is falling into the hands of those who own and manage global reservation systems and/ or negotiate for large buying groups. Factors involved in the outcome will be telecommunication , software, available satellite capacity , government regulations, limited capital , and the travel distribution network.
- Refers to who will control the sale inventories of hotel rooms, airline seats, auto rentals, and tickets to attractions. Presently, owners of these assets are in control of their sale and distribution, but increasingly control is falling into the hands of those who own and manage global reservation systems and/ or negotiate for large buying groups. Factors involved in the outcome will be telecommunication , software, available satellite capacity , government regulations, limited capital , and the travel distribution network.
- Refers to who will control the sale inventories of hotel rooms, airline seats, auto rentals, and tickets to attractions. Presently, owners of these assets are in control of their sale and distribution, but increasingly control is falling into the hands of those who own and manage global reservation systems and/ or negotiate for large buying groups. Factors involved in the outcome will be telecommunication , software, available satellite capacity , government regulations, limited capital , and the travel distribution network.
- Refers to who will control the sale inventories of hotel rooms, airline seats, auto rentals, and tickets to attractions. Presently, owners of these assets are in control of their sale and distribution, but increasingly control is falling into the hands of those who own and manage global reservation systems and/ or negotiate for large buying groups. Factors involved in the outcome will be telecommunication , software, available satellite capacity , government regulations, limited capital , and the travel distribution network.
- New technologies are transforming the hotel industry. Nowadays some hotel chains use smartphones instead of common keycards to unlock a door. Some staff members are equipped with tablets to facilitate transactions with guests. Robots welcome people at the front desk or deliver them room services. As a result, people are used to high tech electronics. So hotel owners should use digital technologies to comply with the wishes of their tech savvy guests.
- Eco-friendly practices and healthy lifestyle are becoming a norm in the modern society. Some hotels have already installed solar panels and updated systems that make lights automatically turn off when guests leave the room. Others use innovative wellness options and offer their guests shower water with vitamins, for example.