The document discusses how the creator effectively combined their main music video product with two ancillary products, a digipak and magazine advert, to promote an artist and their music. A consistent theme of a journey was portrayed through a narrative in the music video and imagery of maps in the digipak and advert. Additionally, consistent stylistic elements like color schemes, typography, and depictions of the artist helped link the products together and strengthen the audience's connection to the artist. Feedback affirmed the theme was recognizable across products, indicating an effective combination to represent the urban pop genre and encourage further engagement.

1. Question2– howeffective isthe combinationof yourmainproductsandancillarytexts?
I lookedatvariousexistingdigipaksandlinkedmusicvideotogainan
ideaof what I shouldbe achievingtoeffectivelycombinemy
products,I learnt conventionsof mygenre soIknew specific
requirementsof howtosucceedincombiningmyproducts.
As well asa musicvideoIhave createdtwoancillaryproducts:a
digipakandmagazine advert.ThroughoutmyproductsIuseda
consistenttheme of ajourney –the narrative of a journeyisshown
throughmy musicvideoandinmy advertand digipakIhave useda
map as a backgroundinboth products.The consistencyof a theme
and style waseffective asitmade myproducts more memorable e.g
whenyoulookat my musicadvertyouare remindedof the journey
that wasportrayedinmy musicvideodue tothe advertandthisis
importantas the theme promotesall of the productsevenwhenthe viewerisonlylookingatone
product.
I keptinmindbefore creatingmymusic videoandproductsthat I wouldneedtohave a clearlink
betweenall productsinordertosucceedandso I decidedtohave a journeytheme andconformto
my genre – urban pop.My artist Han.a isdownto earthand isfrom southLondondue to thisshe
wore a casual costume code inthe musicvideobutto still conformtothe ‘pop’elementof the genre
I decidedtomake mydigipakandadvertsbackgroundthe conventional colourscheme of pink,even
thoughshe was still wearingcasual clothesinthe albumcover,the pinkbackgroundcontrastedto
this,so lookingatthisyoucouldargue that the twoelementsclashandtherefore the combinationof
my musicvideo –the casual clothingwiththe pinkbackgroundfrommyadvertand digipakisnotan
effectivecombination,howeverIbelieveitwasthe bestoptiontotrulyrepresentthe ‘urbanpop’
genre.
By usingthe same star throughoutmyproductsI gave artistrecognitionandIemphasizedGoodwin’s
‘star persona’theorygivingthe viewersapersonal feel tothe artist astheyreceive alotof different
viewsof the artist.The viewercanfeel close andfamiliartothe artistfromthis.Thisisveryeffective
as the audience will notonlybe able tosee aclear linkbetweenthe productsbutwill alsowantto
lookat the ancillaryproductsinorderto feel closertothe artist,therefore promotingeachpiece and
encouragingsalesof eachproduct.Furthermore formymagazine advertmyinspirationwas‘Jessie
j’sadvertas she has usedthe same picture as hercd albumcover,andI have done thisin mymusic
advertto conformto genre butthisalso addsa furtherconsistencyandrelationtomyother
products.
For my digipakIkepta consistentcolourscheme of pale pinkandwhite withwhite,blackandblue
typographyandthis was consistentinmymusicadvertas well byusingaconsistentcolourscheme.
It was importanttomaintainthe colourscheme asit emphasizesthe professional elementsof my
ancillaryproductsinorderfor mymusicvideotobe takingseriouslyinthe viewer’seye.

2. I have featuredthe same artistthroughoutall products,thisakeyfactor in combiningmyproducts
effectivelyasitmakesa clearlinkto the audience thatthe productsare related.Asthe artistis
consistentlyseeninmycombinationof my mainproductsandancillarytextwithanurbancostume
code,I effectivelymanagedtorepresentthe artist’surbanstyle inrelationtothe urban/popgenre
and therefore herpersonalityenhancedasitis the same throughoutthe products.The constantstar
personashownandartist recognition,makesthe audience feel connectedwiththe artist’s
demographicsconformingtoMaslow’shierarchyof needsintermsof sense of connections. Ialso
usedthe same typographyforall of my productsreallygivingasense of permanencyof the artist
style andpresence aswell.
I couldn’tcompletelygiveconsistencythroughoutmymusicvideoandancillarytextsasthe music
videoisa 3-d piece itwouldhave beenhardtoadd the repeatedelementsinmyancillarytextssuch
as the typographyand backgroundof the map. PerhapsIcouldhave combineditmore effectivelyby
addingan overlayof the maponto my videobutIthinkthat wouldlookvisuallyconfusingandfor
thisreasonI thinkI combinedmyproductsinthe mosteffective wayaddingartistrecognitionand
consistencyfrommytheme.
I believethatmyancillaryproductsreflectthe musicvideo,asmyartisthas a similarmise-enscene
as inthe video.Withthe same hair,make-upandsimilarcostume code,she isalsogazingintothe
camera,whichshe oftendoesthroughoutthe musicvideogivingafurthersense of continuity
throughoutmyproducts.Furthermore,frommyfeedbackof mydigipakandmagazine productand
musicvideo,Iaskeddifferentpeople andeachtime they saidsomethingtodowithmytheme of
journeyprovingIhave effectivelyaddedconsistencycombiningmyproducts.
By combiningthe three Ieffectivelycreatedapersonaandimage of the artistmakingit clearto the
audience whatmygenre isand representingthe artistsbrandimage correctly.If Ihad notcombined
my productseffectivelythere wouldhave beenthe riskthatthe audience didnotunderstandthe
genre.Frommy questionnaire Idiscovered’urbanpop’wasthe mostpopulargenre.Soif the
audience didnotunderstandmyproductstheymayhave notlookedat the products,sothat is why
it isimportantto effectivelycombine products,insuringthe benefitfrommarketingandpromotion
throughthe combinationof the products.