1. How effective is the COMBINATION
of your MAIN PRODUCT and
ANCILLARY TEXTS?

2. My digi-pack and poster also have key links to the forms
and conventions of my chosen genre. The photo graphs
used on both are linked to each other and also the video,
however not obviously as all are in different settings. By
using a shot of ballet shoes in a dance studio and also an
empty dance studio on my front and back CD covers, there
is a clear link to the music video. When relating this to
marketing, this is key as it means the CD case can be easily
paired with the video, increasing the awareness and
popularity of the product.

3. My magazine advertisement poster also has a
clear link to my music video, mainly because
the figure in the picture is the dancer in the
video. This again, like the digi-pack allows a
clear link between the products, increasing
awareness and popularity. Furthermore, the
picture has been taken in a changing room.
This develops the ideas of the video further
as it shows the situation moving between
different settings, however still creating the
same emotions; frustration and agitation.
The changing room also links closely to the
dance studio and the dancer herself, as they
are all factors in the subject of dance.

4. It was vital however, that my products still linked to the
genre of music, as otherwise I would not attract the right
audience. In order to make this possible, colour and
editing was vital in the production of my poster and CD
cover.

5. I chose to make my poster dark with
a slight sepia tint, with the same font
throughout as that of the band
name. The sepia tint creates a darker
tone, linking to the emotions shown
throughout the music video.
Furthermore, it enables the centre
piece of the article to be the dancer,
without any distractions or other
possible key figures, to draw back
her importance. On the poster I
included ratings from different
newspapers and music magazines.
This gives the poster a genuine feel
about it, and would be designed to
encourage listeners of the genre to
have a closer look at the product.

6. Another key addition to the poster was the scan bar in
the lower left hand corner. I decided to include this as it
strongly relates to the target audience and general
audiences of the modern day. Smart phones and other
technologies are widely used throughout modern society,
and by including a possible scanner code, it allows the
reader to listen to or watch the music video whenever
they want wherever they want. This also gives my
product a sense of realism, and in real life, would make it
that much more popular.

7. For my CD cover, I edited the chosen picture a lot, putting
three stripes of very bright colours over the top of it,
bordered with a black and white edge. The bright colours
relate to the style of the genre, making the product look
modern and almost futuristic. This is linked to the genre
as it is the kind of editing that is widely used on products
and throughout music videos, linking to the ideas of
modern audiences, lots of editing and a very new,
futuristic sound.

8. The colours used on the CD cover are also very eye catching.
This is another highlight with marketing as in order for people
to pick up a CD or stop and check it out of iTunes or Spotify,
the cover needs to draw in the target audience. This is
another simple way to increase the popularity of the product,
and make it noticeable.