Getting people’s attention and getting them to take action is increasingly hard – especially online. The quantity of social media and other messaging makes us all at least unwilling, if not unable, to focus. So why does some marketing resonate and motivate better? In this new webinar, Chief Confidence Officer from the American Confidence Institute, Alyssa Dver, discusses how confidence directly impacts our own and other people’s behaviors, how it can impact your marketing results, and how it works in our brains. Moderated by Hanapin’s Director of HR, Rebecca Reott, you’ll get tips on how to think and market more confidently that will help you in the workplace as well as personally.

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Confidence in the
Workplace
Stand Out. Be Heard. Have
Impact
HOSTED BY:

2. ©2018 American Confidence Institute
Presenters
• Alyssa Dver
– Chief Confidence Officer at American Confidence Institute
– Co-Founder
– Author of ”Kickass Confidence: Own Your Brain. Up Your
Game”
– @KickAConfidence•
Rebecca Reott
– Director of HR at Hanapin Marketing
– @BeccaBiz

3. ©2018 American Confidence Institute
– Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
Who is Hanapin?

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Our Clients

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ROI of Confidence
Focused
Productive
Resilient
Innovative
Attractive
Content
Healthy
Source: Gallup Clifton Strengths
+ 7% customer engagement
+ 15% engaged employees
- 72% turnover
+19% sales
+29% profit
- 59% safety incidents

6. What is Marketing?

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CONFIDENT LEADERS
Stay Calm
Listen Better
Diplomatic but decisive
Don’t judge
Appropriately apologize
Not defensive
Eager to learn

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Contrary to Confidence Belief
Introversion correlates more to confidence than extroversion.
©2018 American Confidence Institute

9. WHO DO YOU
KNOW THAT IS
NOT CONFIDENT?
©2018 American Confidence Institute

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• Avoids eye contact
• Slouching
• Nervous giggle
• Constantly seeking approval
• Physical ticks/fidgety
• Quiet or Loud voice
• Interrupts
• Always disagrees
Lack of Confidence Tells
©2018 American Confidence Institute

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CONFIDENCE IMPOSTERS
Identify these personalities &
don’t get rattled!
Cocky
Indifferent
1 upper/1 downer
Perpetually ‘pissed’
Annoyingly nice

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“Insecurity will always rent the space it occupies, but confidence
will own the building, and any other room it steps in.”
©2018 American Confidence Institute

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Executive Function
(Prefrontal Cortex)
Analysis, rationalization, confidence, etc.
Emotional Processing
(Limbic System)
Love, hate, fear, jealousy, etc.
Autonomic Systems
(Brain Stem)
Fight or Flight, sweating, heart pounding, etc.
LIFE VALUES & VISION
WANTS & WORRIES
RASH & REGRETFUL RESPONSE
Brain Science 101

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Brain science 102 - amygdala
The amygdala controls the way we react
to certain stimuli, or an event that causes
an emotion, that we see as potentially
threatening or dangerous.”
Source: BrainMadeSimple.com
Brain Science 102

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SELF-ACTUALIZATION
ESTEEM
BELONGING
SAFETY
PHYSIOLOGICAL
MASLOW
©2018 American Confidence Institute
Hierarchy of Human Needs

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Confidence
Survival
Belonging
The Need to Belong = Confidence Kryptonite

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Confident Marketing
1. How can you help prospects feel more belonging?
• Brand
• Messaging
• Case studies
• Responsiveness
2. How can you help them make a confident
decision?
• References
• FAQs
• ROI
3. Are YOU communicating confidence?
• To prospects
• To colleagues

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1. Confidence amplifies impact.
2. YOU ARE IN CONTROL OF YOUR CONFIDENCE –
It doesn’t control you!
 A THOUGHT. A CHOICE!
 You can’t fake it.
 You can strengthen it.
 The Need to BELONG = confidence kryptonite.
3. Marketing is all about communicating confidence!
Confidence Conclusions
©2018 American Confidence Institute

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Live Q&A Time!

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Email: info@kickass-confidence.com
Twitter: @KickAConfidence
LinkedIn: /alyssadver
Facebook: @KickassConfidence
Neuro-based Confidence Strategies & Secrets
Keynotes, Workshops, Individual Programs, Book & Blog: Kickass-Confidence.com
Research & Certification: AmericanConfidenceInstitute.com
CONTACT

22. ©2018 American Confidence Institute
Thank you for attending our webinar!
Contact Us Directly: marketing@hanapinmarketing.com
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