opening of a massege

1. Business Communication
Evaluation of Openings and Newspaper’s Article
Hamza Javed
BCS 4th
2121-115001
Preston University Kohat

2. What Opening Paragraphs consist ?
The opening of a message determines whether the reader
continues reading, puts the message aside, or discards it.
We should write main idea or good news first.
If message contains bad news then buffer first.

3. Evaluation of Openings

4. Following are the first sentences of three messages to a
Japanese business executive. what are their difference
which would be effective or ineffective. Why?

5. A.Per our conversation on march. We would like to negotiate a
contract with you to distribute your products in the Chicago
area.
In opening we write complete and concise information
“First impression is the last impression”
Comments:-
•It is a effective one because it contains main idea necessary and
complete information and also a good news. All the information is
related to the reader.

6. B. Would you like to sell your products in a totally new market ?
Comments:-
•It is ineffective
•It starts with a question which is not a good method
•Incomplete message
•It does not contain much information in openings and main idea or
good news

7. C. We respect our relationship with you.
Comments:-
•It is ineffective
•Incomplete message
•Not contain related information
•It does not make any sense to write in opening of a message

8. Newspaper Article

9. I took this article from a website
http://www.technewsworld.com/

10. With Latest Opera Browser, Everybody Gets Free VPN
Opera on Wednesday announced that it would add a free VPN service to the latest
version of its browser. VPNs, or virtual private networks, add an extra level of
security for Web surfers. Companies use them to provide secure communications
for employees remotely accessing office systems, and consumers use them to block
unwanted snooping on their online activity.
"Now, you don't have to download VPN extensions or pay for VPN subscriptions to
access blocked websites and to shield your browsing when on public Wi-Fi," said
Kristian Kolondra, Opera's senior vice president of engineering and new products.
"Until now, most VPN services and proxy servers have been limited and based on a
paid subscription," he added. "With a free, unlimited, native VPN that just works
out of the box and doesn't require any subscription, Opera wants to make VPNs
available to everyone."

11. comments
•It is deductive one
•It contains good news and main idea
•All necessary and desirable details and data
•Resale material
•Sales promotion material
•Education material etc.