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Beginners Blogging Chamber

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Beginners Blogging Chamber

  1. 1. Beginner’s Blogging Changing Mere Thoughts into Valuable Information Presented by: Arthur Costigan Global Network Security Consultants, LLC Introduction by: Lynn Corbett, Home Nursing Agency
  2. 2. Why are We Here Today? <ul><li>Past experience or curiosity about blogs </li></ul><ul><li>Practical applications </li></ul><ul><ul><li>What to blog </li></ul></ul><ul><ul><li>To whom </li></ul></ul><ul><ul><li>How </li></ul></ul><ul><li>Concerns about lack of technical knowledge </li></ul><ul><li>Trepidation about interactive nature of blogs </li></ul><ul><ul><li>Open, closed, moderated </li></ul></ul>
  3. 3. Benefits of Blogging <ul><li>Offers another channel to our audience in an increasingly fragmented world </li></ul><ul><li>Free or very inexpensive use of technology that is growing </li></ul><ul><li>Easy – simple content management system </li></ul><ul><li>No knowledge of HTML necessary </li></ul><ul><li>Customized look and feel </li></ul><ul><li>Up to date, timely messages </li></ul><ul><li>Imbed links, play video, enable searches </li></ul>
  4. 4. Considerations <ul><li>Don’t blog for the sake of blogging </li></ul><ul><li>Implement blogs as another tool or channel in your media/communications mix </li></ul><ul><li>Target and understand your audience </li></ul><ul><ul><li>Customers/Inquiries </li></ul></ul><ul><ul><li>Vendors </li></ul></ul><ul><ul><li>Donors </li></ul></ul><ul><ul><li>Referral Sources </li></ul></ul><ul><ul><li>Internal Communications </li></ul></ul><ul><li>Right message for the right market </li></ul>
  5. 5. What is Blogging? <ul><li>Blog is slang for “weblog” we- blog </li></ul><ul><li>It is essentially an online journal that can be used to create a “social network” between the writer and reader of its content. </li></ul><ul><li>Blogs have been around for about 15 years but were regarded mainly as online diaries for techno-savvy young people. Yet even in this form, they showed all the potential for their ultimate move out of obscurity. </li></ul><ul><li>Why? Tens of thousands of young people were reading them regularly. When you people begin to do something en masse, marketing people start thinking $$$$ </li></ul>
  6. 6. Blogging’s Impact <ul><li>In 2002 they moved out of obscurity to a major political force by “harping” on the 2002 Trent Lott-Strom Thurman controversy. </li></ul><ul><li>In the 2004 Presidential Election cycle they were used effectively as campaign tools to rally grass-roots voters, mainly by Howard Dean </li></ul><ul><li>In 2006, the impact of Blogs was one of the major factors that led Time Magazine to choose the person of the year as “you!” </li></ul>
  7. 7. How to Blog <ul><li>Choose why you want to blog. </li></ul><ul><ul><li>What is your blog’s theme </li></ul></ul><ul><ul><ul><li>News, press release, public service, etc. </li></ul></ul></ul><ul><ul><li>What is your blog’s intended audience </li></ul></ul><ul><ul><ul><li>Corp exec’s, prospective employees, customers, suppliers, etc. </li></ul></ul></ul><ul><ul><li>Who is going to be the blogger? </li></ul></ul><ul><ul><ul><li>Not everyone can or should speak for your company </li></ul></ul></ul>
  8. 8. How to Blog Continued <ul><li>Choosing a Blog Service </li></ul><ul><ul><li>Free VS Fee </li></ul></ul><ul><ul><ul><li>Free is just that – Free. Great way to get started </li></ul></ul></ul><ul><ul><ul><li>Fee-based provides more configurability </li></ul></ul></ul><ul><ul><li>Some Blogging Providers </li></ul></ul><ul><ul><ul><li>Wordpress, TypePad, Blogger.com, Live Journal </li></ul></ul></ul><ul><ul><ul><li>Just “Google” blogs and you’ll see there are tons out there </li></ul></ul></ul>
  9. 9. How to Blog Continued <ul><li>Setting Up Your Blog </li></ul><ul><ul><li>Live Demonstration </li></ul></ul><ul><li>Posting to Your Blog </li></ul><ul><ul><li>Live Demonstration </li></ul></ul>
  10. 10. How to Blog Continued <ul><li>Publicizing Your Blog </li></ul><ul><ul><li>Tell everyone </li></ul></ul><ul><ul><li>Put a link to it on your website </li></ul></ul><ul><ul><li>Encourage people to subscribe to it </li></ul></ul><ul><ul><ul><li>News Readers - RSS Code </li></ul></ul></ul><ul><ul><ul><li>Pings </li></ul></ul></ul><ul><ul><li>Index it in the search engines </li></ul></ul><ul><ul><li>Submit it to Technorati </li></ul></ul>
  11. 11. How to Blog Continued <ul><li>The Importance of Frequent Posting </li></ul><ul><ul><li>Your blog is a reflection of your company </li></ul></ul><ul><ul><li>Your blog is just an extension of your website </li></ul></ul><ul><ul><li>No one wants to read old news </li></ul></ul><ul><ul><li>The blog brings no value to your audience or to you unless it’s “fresh” </li></ul></ul>
  12. 12. How to Blog Continued <ul><li>Moving Your Blog </li></ul><ul><ul><li>Changing Blog providers </li></ul></ul><ul><ul><li>Most providers allow you to import and export entries. </li></ul></ul><ul><ul><li>Remember when you move your blog </li></ul></ul><ul><ul><ul><li>Consider setting up a custom domain name </li></ul></ul></ul><ul><ul><ul><li>Tell your customers and update your website. </li></ul></ul></ul><ul><ul><ul><li>Post the link to your new blog. </li></ul></ul></ul><ul><ul><ul><li>Leave your old blog live until the search engines catch up </li></ul></ul></ul>
  13. 13. How to Blog Continued <ul><li>Questions? </li></ul>
  14. 14. Who We Are? <ul><li>Provide IT Security Products and Services to the SMB Market </li></ul><ul><li>Specializing in email security and Internet threat management </li></ul><ul><li>Integrate solutions that are scalable as your company grows </li></ul><ul><li>Our website is www.gnscon.com </li></ul>
  15. 15. Upcoming Events <ul><li>Beginners Podcasting – Sept 4, 2008 </li></ul>

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