2. Introduction to Makeen Marketing
Pvt. Ltd.
o Makeen Marketing is a real estate marketing agency.
o Provides real estate consultancy in Pakistan.
o Enable people to invest in real estate more effectively.
3. Mission
o Its mission is to revolutionize the real estate industry
with professional and trained staff and provide better
standard of living in Pakistan.
4. Vision
o Makeen Marketing’s vision is to become the top real
estate marketing agency in Pakistan.
o Makeen Marketing want to provide investors with a
platform where they could have effective access to the
real estate properties.
5. Corporate Objectives
o Provide professional consultancy about investments in
real estate.
o Assist people to do the investments in best budget.
o Build Makeen Marketing’s image as a proactive, client
friendly, professionally and operationally sustainable
and a great real estate projects marketer.
o To function as a digital marketing firm and to provide
online consultancy and promoting the future of
marketing by digitalizing all its operations and lead the
client in the best possible way.
6. SWOT Analysis
Strengths:
o The investment in the real estate property is an asset,
where the value of your investment increases with
time.
o Real estate is a less riskier investment unlike shares
and bonds.
7. Weaknesses:
o There always a limited supply of land in any region
which cause continuous effort to grab more and more
projects
o Large capital required to invest in real estate.
8. Opportunities:
o The way technology and the mechanical industry are
inventing new tools and machinery, the growth and
productivity of the fertile land are increasing rapidly.
o The construction machinery and material have made
all kinds of architects and real estate designs possible.
Its now attracting new investors and businesses into
the country.
9. Threats:
o When the economy of the country is in recession, then
people start spending less. When people spend less,
then it affects badly the overall sale of real estate
businesses.
o The market of a real estate business is very uncertain.
When more people are interested in the property, then
its value increases. When people stop showing interest,
then its value instantly.
10. Personal Experience:
Sales Department:
Aim:
To work on clients from the leads provided by company and
to made the sale. Also we had to do basic social media
marketing on daily basis.
Objectives:
o To provide best consultancy to the client.
o To provide surety of their investments.
o Provide highest level of services to satisfy the queries of
the clients.
11. Department’s Functions:
o Try to bring new ideas to bring more customer base to
generate sales.
o Another department’s function is to guide the people
regarding their safe investments in real estate.
o The department make sure to provide the plots
required by client and make sure the reselling of
client’s property at the best market rate.
12. Analysis:
o Makeen Marketing is a great spot to work with and it
helped me to take in a ton of things that I may not get
generally.
o It was a test truly to check my capacities and it
guaranteed me climate I am equipped for finishing
things rightly or not.
o To work in such associations, you must need to
increase the specialized information.
13. Conclusion:
o During my internship I worked in sales department of
the company. I experienced the way work is done in
the department. The employees of the Makeen
Marketing helped me during my internship and I
learned a lot of things in this short period of time.
o This internship helped me to know the application of
the theory in different organizational operations. I am
pretty sure that this internship will help me a lot in my
professional life ahead.
