2. While many people hope one day to purchase their
own home; but location, cultural and financial
barriers and shortages in affordable housing are
just few of the issues that can prevent these
dreams from materializing. We shall work to keep
these dreams alive.
This new real estate brokerage will not only
define success by the number of units closed and
sales volume but also by whether people were
helped in the process.
We are committed to take short but steady steps to
achieve undeniable brand equity in real estate
industry.
3. Aim
Product
Marketing & Sales
Services
Management of business
Financial Estimates
4. Despite market conditions, there is always an
incessant demand for homes for middle class
income people which ranges from Rs 30L to 50 L
in the local market. Our aim is to address this
segment exclusively.
We will also address the investment needs of the
investor class people.
There is an ocean of independent and
unorganized segment of individual brokers who
cater to local markets. Our aim is to organize
and implement this formidable force to garner
the business from the masses.
5. There are many reputed developers who also
address this segment exclusively. We shall have a
mutually beneficial marketing tie-up with them.
We will also find out good and saleable projects and
tie up with the local developers after proper
evaluation.
We may tie up with prominent developers in other
major metros to address the requirements of the
investor segments.
We shall also promote listing and sale of resalable
properties after proper evaluation.
We shall promote outsiders to post their properties
and use our online services.
We shall cater to rental services at a later stage.
6. Target marketing
◦ Middle income people
◦ First time buyers
◦ Investors
◦ Cross selling
Marketing vehicles
◦ Promotion through developers
◦ Tele-calling desk
◦ Onsite promotion
◦ Website – owned and rented
◦ BTL campaigns
◦ Sales team
◦ Regular promotions through media
◦ Promotions through office communications and stationeries
◦ Corporate presentations, sponsorships, co-branding.
7. Schemes: We will launch unique programs to help
residents to buy affordable homes. For this we will work
on special arrangements with Developers, Banks and
financial institutions and local communities and facilitate
the same.
Advisory: We will provide all kinds of advisory services in
order to aid decision making for prospective buyers and
sellers of properties.
Franchise: We will introduce a sub-broker category to
reach out to distant cities with discreet authority to
represent our company and services. This will eventually
help us in cross selling.
We will make arrangement with developers for site visits.
We will initially use the services of popular websites like
magic-bricks, 99acres etc on rental basis.
We will also develop and promote our own website. We will
create an USP of our website and later create a mobile app
for larger base.
8. Initially this would be a small team of
professionals managed by one manager.
The team size increases with number of
projects and their size.
Team structure by function
◦ Internal
A. Manager
B. Project Sales team
C. Telesales team
D. CRM, Helpdesk and accounts
External
A. Franchisee
B. Call centre
C. Online marketing agencies
9. Managerial KRAs:
◦ Negotiations with developers for marketing tie ups and
listing
◦ Creating and managing company website
◦ Listing and marketing through third party portals
◦ Creating promotional materials and disbursement
◦ Training, mentoring and reviewing performance of a
Sales team & a telesales team
◦ Installing and implementing CRM
◦ Assimilation, creation & protection of database
◦ Franchising and channel promotions
◦ Presentation, site visits, advisory, client relationship,
transaction journey and sales.
10. CAPEX
◦ Office rental
◦ Furniture and fixtures
◦ Computers, printers,
software
◦ CRM software
◦ Website
◦ Rentals and memberships
Rs 6 L
VAREX
◦ Salaries of sales team
◦ Electricity, telephone,
internet connection
◦ Conveyance, courier
◦ Printing and stationary
◦ Ad, promotions, SMM
Rs 2 L
