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Informing Innovation:
Finding Evidence to Back
Your Challenge Proposal
Jessica Hagman
Social Media Coordinator & Subject L...
What information
do you need to
make a solid
proposal?
How do you engage
first-time voters?
How do you engage
first-time voters?
Why don’t young adults vote?
How many young adults vote?
Are there (social, political...
Challenge your
assumptions & look
for evidence
How we can help
Access to
specialized (paid)
resources
Mediamark Reporter (MRI)
• Lots of consumer and demographic data.
• Find out the demographics of people who engage
in a re...
Data on consumers who have used their cell/mobile/smart phone
to visit a news website.
Mintel
• Easy-to-read reports about industries and the
consumers they target
• In-depth reports on consumers in popular
de...
Statista
• A search engine for data
• Useful for finding out who collects data on your
topic
• Ex: non-profits
• Ex: indus...
Research & Case Studies in WARC
• Case studies report on campaigns similar to yours
and give you a behind the scenes look ...
Some (re)search
suggestions
Brainstorm what you know and what you
need to know. Google is OK here.
When searching browse + keyword search
Keep track of your data source(s).
Remember to put all that data back together.
Ask a lot of questions and talk to experts
http://libguides.library.ohiou.edu/innovation
hagman@ohio.edu
Office Hours @ Lasher Learning Center
10am-12pm Mondays
2pm-4pm Thursdays
Or make an appointment for another time
Scripps Innovation Challenge Presentation
Scripps Innovation Challenge Presentation
Scripps Innovation Challenge Presentation
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Scripps Innovation Challenge Presentation

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A presentation on finding information for the 2015-2016 Scripps Innovation Challenge

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Scripps Innovation Challenge Presentation

  1. 1. Informing Innovation: Finding Evidence to Back Your Challenge Proposal Jessica Hagman Social Media Coordinator & Subject Librarian for Scripps College http://libguides.library.ohiou.edu/innovation @hagman • hagman@ohio.edu
  2. 2. What information do you need to make a solid proposal?
  3. 3. How do you engage first-time voters?
  4. 4. How do you engage first-time voters? Why don’t young adults vote? How many young adults vote? Are there (social, political, economic) barriers that prevent young adults from voting? What do young adults think about major political issues? Are young adults interested in local or state politics? Are there issues that interest them more so than other groups? Are there groups of young adults who are more likely to vote? How many young adults vote? Where are they located? What sort of devices to young adults use in their daily life?
  5. 5. Challenge your assumptions & look for evidence
  6. 6. How we can help
  7. 7. Access to specialized (paid) resources
  8. 8. Mediamark Reporter (MRI) • Lots of consumer and demographic data. • Find out the demographics of people who engage in a relevant behavior or have purchased a relevant product. • Also includes media consumption behavior.
  9. 9. Data on consumers who have used their cell/mobile/smart phone to visit a news website.
  10. 10. Mintel • Easy-to-read reports about industries and the consumers they target • In-depth reports on consumers in popular demographic groups (Baby Boomers, Millennials, etc)
  11. 11. Statista • A search engine for data • Useful for finding out who collects data on your topic • Ex: non-profits • Ex: industry organizations • Ex: for-profit organizations that make some data public • Remember to cite the source – not Statista
  12. 12. Research & Case Studies in WARC • Case studies report on campaigns similar to yours and give you a behind the scenes look at the process • Journal articles report on research about marketing, advertising, consumer behavior, preferences, etc.
  13. 13. Some (re)search suggestions
  14. 14. Brainstorm what you know and what you need to know. Google is OK here.
  15. 15. When searching browse + keyword search
  16. 16. Keep track of your data source(s).
  17. 17. Remember to put all that data back together.
  18. 18. Ask a lot of questions and talk to experts
  19. 19. http://libguides.library.ohiou.edu/innovation hagman@ohio.edu
  20. 20. Office Hours @ Lasher Learning Center 10am-12pm Mondays 2pm-4pm Thursdays Or make an appointment for another time

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