1. Putting Social Media to
work for You or Your
Jessica Hagman
Organization Reference & Instruction
(+ pretend Social Media Librarian)
Alden Library
Ohio University
@hagman
Slides at:
4. know your goals
deploy a strategy
share for your
a s s d s s na c e
u e i e nd
e v a l u a t e
5. know your
Social media is a means to your personal or organizational goals.
goals
Your goals drive your decisions about social media content
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9. its better together
Have defined roles – who makes decisions?
Divide and conquer
Share work by day/week/social network
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10. make (and keep) a
Share a Google Calendar or Spreadsheet
schedule
Use Trello (or another project management tool)
Schedule Tweets or Facebook posts ahead of time
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11. remake and reuse
Share content across social networks
Restate and repost on Twitter at different times
Don’t cross post – people can tell
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12. know the rules
Separate your personal and organizational accounts – and make
everyone do the same
Decide how you will respond to comments or inappropriate posts by
members
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13. share for your
Keep your intended audience in mind as you plan content
a u d i e n c e
Know the social network, and how the conversation works there
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14. h a v e a
Share content about others
conversation
Mention generously
Use hashtags & conversation already happening
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16. posts by members |
p h o t o s
event recaps | how
to’s | videos
fundraising appeals
related news stories
17. goal: recruit new
• meeting announcements
members
• infographic showing # of volunteer hours by
members last semester
• video of an members discussing why they
joined – and stayed
• inspirational quotes about volunteering
• event photos
• member profiles
• make sure to mention relevant organizations
and hashtags
18. choose a goal for
yourself or your
organization and
brainstorm
content ideas
19. assess and
Facebook and YouTube offer data for all accounts
e v a l u a t e
Track link popularity with bit.ly
What does your audience engage with?
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20. use the data you
Balance content you know will be popular with content that helps to
c o l l e c t
meet your goals
Others must talk about you in order to grow an audience
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Brief social media experience. Twitter story from Reference retreat 2008 Someone else started Twitter and Facebook accounts, but I took over when we decided to get put them to better use
Being a good social media manager is a bit like being a parent…if you are going to do it well, you need to do it all the time, or find someone to care for your account while you’re away.
Four basic steps
Image: http://www.flickr.com/photos/nostri-imago/3137422976/sizes/o/ painted targetThis is the fundamental thing.
some possible goals for an organization or individual
some possible goals for an organization or individual
CC licensed photo: http://www.flickr.com/photos/28121598@N03/4503154179/
CC licensed image: http://www.flickr.com/photos/torley/7215900134/in/photostream/ Don’t just assign someone the role of account manager and leave them be. Work together to develop a social media plan, using your goals.
This has been one of the hardest things for me to learn and to share with others. Sometimes my library needs to share information that is relevant to our audience, but not necessarily promoting the library per se. CC-licensed image: http://www.flickr.com/photos/jdawg/484678361/
some possible goals for an organization or individual
Title----- Meeting Notes (3/21/13 23:12) -----I've worked at Alden Library since 2008. That year, my now boss, gave a talk at our big annual meeting about this thing called Twitter. I had just started using Twitter, but it was still new to me and hadn't really hit the big time yet. I remember some long, painful discussions about what Twitter was and whether you had to write Twitter messages using a cell phone, which most of us (still have old "dumb phones") didn't even want to think about. At the time, I don't think we could have imagined Twitter being used on behalf of the library. Now, nearly five years later, we use Twitter (and Facebook, YouTube, Pinterest and our news blog site) every day. For us it has become a valuable part of the way we communicate, particularly with students, alumni and even staff. We've learned a lot along the way, and I've talked to a lot of librarians about using social media effectively for their libraries. But the same "rules" that apply to libraries would apply to anyone using social media on behalf of their organization or even to meet their own personal goals.
Title----- Meeting Notes (3/21/13 23:12) -----I've worked at Alden Library since 2008. That year, my now boss, gave a talk at our big annual meeting about this thing called Twitter. I had just started using Twitter, but it was still new to me and hadn't really hit the big time yet. I remember some long, painful discussions about what Twitter was and whether you had to write Twitter messages using a cell phone, which most of us (still have old "dumb phones") didn't even want to think about. At the time, I don't think we could have imagined Twitter being used on behalf of the library. Now, nearly five years later, we use Twitter (and Facebook, YouTube, Pinterest and our news blog site) every day. For us it has become a valuable part of the way we communicate, particularly with students, alumni and even staff. We've learned a lot along the way, and I've talked to a lot of librarians about using social media effectively for their libraries. But the same "rules" that apply to libraries would apply to anyone using social media on behalf of their organization or even to meet their own personal goals.
some possible goals for an organization or individual
Pay attention to the numbers. They’ll tell you what engages your audience. At the library, this tends to be historic images of the library or campus. Or mundane things around the library. Yesterday we had the most liked item we’ve ever shared on Facebook – a photo of the snow looking out the front door. CC-licensed image: http://www.flickr.com/photos/laurenmanning/5658962619/
Pay attention to the numbers. They’ll tell you what engages your audience. At the library, this tends to be historic images of the library or campus. Or mundane things around the library. Yesterday we had the most liked item we’ve ever shared on Facebook – a photo of the snow looking out the front door. CC-licensed image: http://www.flickr.com/photos/laurenmanning/5658985469/
some possible goals for an organization or individual
