http://mindpersuasion.com/ir/ If you are basing your communication strategy on numbers, then you'll have to talk to a lot of people before you get significant agreement. But if you are basing it on talking to them through their criteria, you will get more people do to more for you. Learn How: http://mindpersuasion.com/ir/

2. When I was a kid I learned this neat
trick.

3. You take a bunch of salt and pepper
and put it in a shallow pan of water, so
it floats on the top.

4. Then you dip your finger in soap, and
stick it in the center.

5. All the pepper magically goes to the
outside of the pan.

6. I'm sure you know a lot of people that
are like that.

7. Usually a boss or somebody of
authority.

8. Sometimes it's one of the "those"
bosses that thinks everybody likes him
or her.

9. But they are only nice because they
are the boss.

10. So if you were to ever see them about
in public, you'd quickly hide your face
so they didn't see you.

11. In truth, a lot of us are like that to a lot
of people.

12. Like it or not, most of us just rub
people the wrong way.

13. Of course, we don't see it like that.

14. We see them as the problem.

15. Obviously, we are perfect. There's
NOTHING wrong with us.

16. So when people don't go along with
our ideas, or don't laugh at our jokes,
they must have some kind of mental
problem, right?

17. The funny thing is that EVERYBODY (no
matter how crazy their ideas are) can
find people who agree with them.

18. But if you are going to ONLY look for
people who ALREADY agree with you,
you're going to be limiting yourself to
a very small slice of the population.

19. Wouldn't it be better to simply find a
better METHOD of getting people to
agree with you? So you wouldn't be
forced to sort through so many
people?

20. Luckily, there is.

21. All you've got to do is amplify THEIR
criteria first.

22. The secret of human nature is
EVERYBODY always has a huge
collection of unmet needs and wants.

23. If you start talking about YOUR wants
and needs first, you're hoping to get
lucky.

24. But if you start talking about THEIR
wants and needs first, you'll be doing
something completely different.

25. By talking about their wants, and
expanding on them, they'll start to see
YOU through THEIR lens of unique
desires.

26. So before you even talk about what
you want, you've already made it
much easier on them.

27. This is what advertisers have been
doing since it was invented.

28. Taking a product and framing it in the
best possible way.

29. Well, the BEST possible to frame
ANYTHING is through somebody's
OWN DESIRES.

30. And when they start to look at YOU
through THEIR desires, they'll be eager
to agree with pretty much anything.

31. (Yes, ANYTHING!)

32. mindpersuasion.com/ir/