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7 Stories Leaders Must Learn to Tell Well

As leaders of small, midsize, or large businesses, we can increase sales, morale, loyalty, retention, and overall results by improving the quality of our communication. And the first step is to master seven essential stories that will resonate with our audience of employees, partners, and clients. Maria Keckler teaches that it is not about facts and figures, but about weaving it all into a memorable storyline that connects, teaches, motivates, and inspires action.

7 Stories Leaders Must Learn to Tell Well

  1. 1. 7 S T O R I E S L E A D E R S MUST LEARN TO TELL WELL
  2. 2. FIRST IMPRESSIONS START THE STORY
  3. 3. SEE-THROUGH TRASPARENCY COMMUNICATES “YOU CAN TRUST ME.” 1. stories
  4. 4. Share stories that build faith in you. THROUGH WORDS & ACTIONS Make your story their story.
  5. 5. MOUSE TRAP 2. PEOPLE DON’T COOPERATE IF THEY SMELL a RAT stories
  6. 6. TELL THEM KILL THE RAT WHAT’S IN IT FOR YOU
  7. 7. 3.
  8. 8. Leaders ensure that vision sticks… DAILY. VISION LEAKS
  9. 9. STORIES THAT REFILL THE BUCKET Define the Problem Offer a Solution Explain why and why now
  10. 10. TEACHING 4. ALWAYS combine The “WHY” The “WHAT” The “HOW” stories
  11. 11. Z 5. CORE VALUES IN ACTION stories
  12. 12. SHOW (don’t tell) WHAT IT MEANS TO DO THE RIGHT THING.
  13. 13. ELEPHANT IN THE ROOM WE DON’T COME INTO A ROOM WITH OPEN MINDS stories 6.
  14. 14. “I know what Before addressing objections. you are thinking.” Start with..
  15. 15. 7.OUR PURPLE COW SHOW & TELL WHAT MAKES YOU REMARKABLE stories
  16. 16. HOW? A FEW SIPS TIPS
  17. 17. BEWARE THE CURSE OF FAMILIARITY DON’T GET LOST IN THE DETAILS… “WHAT’S THE STORY BEHIND THE FACTS?” ♫ ♪ ♩
  18. 18. REFRAME IT with the right story BRING AN ISSUE INTO THE OPEN
  19. 19. Make STORIES Stick! SIMPLE UNEXPECTED CONCRETE CREDIBLE EMOTIONAL
  20. 20. A “CHARACTER” that wants something and overcomes conflict to get it... That’ s a Story ! Look for…
  21. 21. You My brand My idea Employee Retention My client My Proposal STORY CHARACTERS ARE EVERYWHERE!
  22. 22. ANNETTE SIMMONS, THE STORY FACTOR SETH GODIN, ALL MARKETERS TELL STORIES; PURPLE COW CHIP & DAN HEATH, MADE TO STICK; SWITCH ANDY STANLEY, MAKING VISION STICK DONALD MILLER, STORYLINE NANCY DUARTE, RESONATE A MUSHUP OF IDEAS INSPIRED BY …
  23. 23. CONSULTING COACHING TRAINING COMMUNICATION DESIGN SUPERBcommunication.com Presented & Designed by Maria Keckler MARIA@SUPERBcommunication.com Twitter.com/mariakeckler Linkedin/in/mariakeckler
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As leaders of small, midsize, or large businesses, we can increase sales, morale, loyalty, retention, and overall results by improving the quality of our communication. And the first step is to master seven essential stories that will resonate with our audience of employees, partners, and clients. Maria Keckler teaches that it is not about facts and figures, but about weaving it all into a memorable storyline that connects, teaches, motivates, and inspires action.

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