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Building Your Email List
Why Email MarketingTarget AudienceGenerate LeadsBuild Traffic to Blog/WebsiteDirect SalesGenerate Traffic to EventsEducati...
More Why Email MarketingIt produces resultsCost EffectiveEasily trackableImmediate Response
The Legal StuffThe Legal StuffCAN-SPAM Act - Controlling the Assault of Non-SolicitedPornography And Marketing Act of 2003...
It Starts With The List1. Create Great Email Content – Make you readers want to read your email2. Have a great offer – eBo...
Referral ListReferral ListOffer to trade your expertise to someone whohas an email list in return for them promotingyour b...
Your Own Mail vs ServiceYour Own Mail vs Service•Your own email provider will throttle downmultiple emails•You stand a cha...
Email ServicesEmail ServicesConstant ContactAweberMail ChimpPure Leverage Video Email
FeedburnerSubscribe to RSS feed of blog via email. Free ProgramAlso monitors stats on subscribers
FeedburnerSubscribe to RSS feed of blog via email. Free ProgramAlso monitors stats on subscribers
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Email marketing

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Email marketing

  1. 1. Building Your Email List
  2. 2. Why Email MarketingTarget AudienceGenerate LeadsBuild Traffic to Blog/WebsiteDirect SalesGenerate Traffic to EventsEducation/LoyaltyBrand Awareness
  3. 3. More Why Email MarketingIt produces resultsCost EffectiveEasily trackableImmediate Response
  4. 4. The Legal StuffThe Legal StuffCAN-SPAM Act - Controlling the Assault of Non-SolicitedPornography And Marketing Act of 2003Spam – Unsolicited Commercial Email – Keyword is CommercialThe Fine – up to $300 PER EmailOpt-In – Only send to people that have subscribedEmail Piece must have “Unsubscribe” formBusiness Address must be somewhere on the email.Beware Email lists
  5. 5. It Starts With The List1. Create Great Email Content – Make you readers want to read your email2. Have a great offer – eBook – Whitepaper3. Host a Webinar4. Use a QR Code that leads to an opt in email5. Trade Shows6. Social Share Buttons on Email (Email to a Friend)7. Facebook Call To Action tab.8. Create Multiple Email Subscription lists to target different market segments9. Host a live event & collect registrations10. Signup Link on Website
  6. 6. Referral ListReferral ListOffer to trade your expertise to someone whohas an email list in return for them promotingyour business.Find list owners on:FacebookAsk ColleaguesForums & Groups
  7. 7. Your Own Mail vs ServiceYour Own Mail vs Service•Your own email provider will throttle downmultiple emails•You stand a chance of getting your emailfrozen• Manually have to manage subscribe &unsubscribesServices will automate the process
  8. 8. Email ServicesEmail ServicesConstant ContactAweberMail ChimpPure Leverage Video Email
  9. 9. FeedburnerSubscribe to RSS feed of blog via email. Free ProgramAlso monitors stats on subscribers
  10. 10. FeedburnerSubscribe to RSS feed of blog via email. Free ProgramAlso monitors stats on subscribers

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