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Building Your Email List
Why Email Marketing
Target Audience
Generate Leads
Build Traffic to Blog/Website
Direct Sales
Generate Traffic to Events
E...
More Why Email Marketing
It produces results
Cost Effective
Easily trackable
Immediate Response
The Legal StuffThe Legal Stuff
CAN-SPAM Act - Controlling the Assault of Non-Solicited
Pornography And Marketing Act of 20...
It Starts With The List
1. Create Great Email Content – Make you readers want to read your email
2. Have a great offer – e...
Referral ListReferral List
Offer to trade your expertise to someone who
has an email list in return for them promoting
you...
Your Own Mail vs ServiceYour Own Mail vs Service
•Your own email provider will throttle down
multiple emails
•You stand a ...
Email ServicesEmail Services
Constant Contact
Aweber
Mail Chimp
Pure Leverage Video Email
Feedburner
Subscribe to RSS feed of blog via email. Free Program
Also monitors stats on subscribers
Feedburner
Subscribe to RSS feed of blog via email. Free Program
Also monitors stats on subscribers
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Email marketing

  1. 1. Building Your Email List
  2. 2. Why Email Marketing Target Audience Generate Leads Build Traffic to Blog/Website Direct Sales Generate Traffic to Events Education/Loyalty Brand Awareness
  3. 3. More Why Email Marketing It produces results Cost Effective Easily trackable Immediate Response
  4. 4. The Legal StuffThe Legal Stuff CAN-SPAM Act - Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 Spam – Unsolicited Commercial Email – Keyword is Commercial The Fine – up to $300 PER Email Opt-In – Only send to people that have subscribed Email Piece must have “Unsubscribe” form Business Address must be somewhere on the email. Beware Email lists
  5. 5. It Starts With The List 1. Create Great Email Content – Make you readers want to read your email 2. Have a great offer – eBook – Whitepaper 3. Host a Webinar 4. Use a QR Code that leads to an opt in email 5. Trade Shows 6. Social Share Buttons on Email (Email to a Friend) 7. Facebook Call To Action tab. 8. Create Multiple Email Subscription lists to target different market segments 9. Host a live event & collect registrations 10. Signup Link on Website
  6. 6. Referral ListReferral List Offer to trade your expertise to someone who has an email list in return for them promoting your business. Find list owners on: Facebook Ask Colleagues Forums & Groups
  7. 7. Your Own Mail vs ServiceYour Own Mail vs Service •Your own email provider will throttle down multiple emails •You stand a chance of getting your email frozen • Manually have to manage subscribe & unsubscribes Services will automate the process
  8. 8. Email ServicesEmail Services Constant Contact Aweber Mail Chimp Pure Leverage Video Email
  9. 9. Feedburner Subscribe to RSS feed of blog via email. Free Program Also monitors stats on subscribers
  10. 10. Feedburner Subscribe to RSS feed of blog via email. Free Program Also monitors stats on subscribers

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