MVP as a process is a story how LegalTrek used lean methods to create first version of the product. You can learn how LegalTrek went through 4 stages and what were their results in the ongoing process of learning, building and measuring. http://legaltrek.com

1. MVP
as a process
Alex Gvozden / alex@legaltrek.com / @mrsteel

2. no elevator
startup day-1

3. we feel a-Mazed
in Startups

4. An MVP is not a minimal product,
it is a strategy and process directed
toward making and selling a product to
customers.

5. MVP is NOT A PRODUCT!

6. IDEAS
BUILD
PRESENT
MEAS
URE
DATA
LEARN

7. IDEAS
BUILD
PRESENT
MEAS
URE
DATA
LEARN
PROCESS in a LOOP

8. Ivan
lawyer
Alex
developer

9. Ideas

10. Million ideas
Ask before do
Solve a problem

11. Build

12. Have an expert from target group
Do not overdesign early
Break problems into smaller ones

13. Present

14. Define customer segments
Do not wait for perfection
A/B Testing

15. Measure

16. Make it easy to give feedback
Few things at a time
Product usefulness and ease of use?

17. Data

18. Data is treasure chest
Do not hesitate to contact back
Ease to read and navigate

19. Learn

20. Continuous improvement
5 Whys
Generate solutions

21. What LEAN is not

22. Half-baked products
Synonime for cheap
Replacing vision
Redefining your product

23. LegalTrek iteration #1
Idea Simple legal tool to
report cases

24. LegalTrek iteration #1
Present Phone call or direct
conversation

25. LegalTrek iteration #1
Learn There is a problem
We need a unified tool

26. Ideas & Build

27. LegalTrek iteration #2
Idea Spread the interest
Check out feature set
Get new ideas

28. LegalTrek iteration #2
Present Wireframes, partly
interactive
Questionnaire
connected to wires

29. LegalTrek iteration #2
Learn Standard calendar is fine
Billing is really important
95% filled completely

30. LegalTrek iteration #3
Idea Interactive feel of final
app
Raise investors interest
Check out easiness of use
and MVP feature set

31. LegalTrek iteration #3
Present Front-end of the app
filled in with dummy
data
No data input

32. LegalTrek iteration #3
Learn People love to have
something to click
Easiness of use was praised
Some features are not
decisive

33. LegalTrek iteration #4
Live app – Users input
In-app analytics
Fast release cycle & Feature testing
Public version May 2014

34. Test images, ad&site
messaging / copy
Testing out markets

35. Intercom.io
Reach out,
provide guidance,
smart auto messaging

36. In-app tracking

38. IDEAS
BUILD
PRESENT
MEAS
URE
DATA
LEARN
IDEAS
BUILD
PRESENT
MEAS
URE
DATA
ARN

39. Think before do!
Keep customers close!
Minimize drifting!
Key Takeaways

40. Thank you!
Alex Gvozden / alex@legaltrek.com / @mrsteel