2008 09 06 Eric Ries Haas Columbia Customer Development Engineering

G
guest472f47
••
Customer Development Engineering Eric Ries
Customer Development Engineering ,[object Object],[object Object],[object Object]
Problem: known Waterfall Unit of progress: Advance to Next Stage
Problem: known Waterfall Unit of progress: Advance to Next Stage Solution: known
Problem: known Solution: known Waterfall Unit of progress: Advance to Next Stage
Agile Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem: known Agile (XP) “ Product Owner” or in-house customer Unit of progress: Working Software, Features
Problem: known Solution: unknown Agile (XP) “ Product Owner” or in-house customer Unit of progress: Working Software, Features
Problem: known Solution: unknown Agile (XP) “ Product Owner” or in-house customer Unit of progress: Working Software, Features
Problem: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights
Problem: unknown Solution: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights
Customer Development Engineering ,[object Object],[object Object],[object Object]
Problem: unknown Solution: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights Data, feedback, insights
Traditional Agile (XP) Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Development Engineering Tactics
Five Why's ,[object Object],[object Object],[object Object],[object Object]
Five Why's Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1 of 17

2008 09 06 Eric Ries Haas Columbia Customer Development Engineering

••
Download to read offline
BusinessTechnology
G
guest472f47

Recommended

Customer Development at Startup2Startup by
Customer Development at Startup2StartupCustomer Development at Startup2Startup
Customer Development at Startup2StartupStanford University
152K views•28 slides
Rick Rasmussen - Product market fit by
Rick Rasmussen - Product market fitRick Rasmussen - Product market fit
Rick Rasmussen - Product market fitEuropean Innovation Academy
280 views•86 slides
Customer Development Past Present Future Steve Blank 111909 by
Customer Development Past Present Future Steve Blank 111909Customer Development Past Present Future Steve Blank 111909
Customer Development Past Present Future Steve Blank 111909Stanford University
34K views•37 slides
Business Models Template E145 by
Business Models Template E145Business Models Template E145
Business Models Template E145Stanford University
9.2K views•16 slides
Introduction to Jobs to Be Done by
Introduction to Jobs to Be DoneIntroduction to Jobs to Be Done
Introduction to Jobs to Be DoneMichele Hansen
476 views•44 slides
20 Best Sales Objections Handling Techniques - Infographic by
20 Best Sales Objections Handling Techniques - Infographic20 Best Sales Objections Handling Techniques - Infographic
20 Best Sales Objections Handling Techniques - InfographicAndriy Popov
1.3K views•1 slide

More Related Content

What's hot

Sales Methodology for B2B SaaS Companies by
Sales Methodology for B2B SaaS CompaniesSales Methodology for B2B SaaS Companies
Sales Methodology for B2B SaaS CompaniesGuillaume Lerouge
5.4K views•25 slides
Spin selling training by
Spin selling trainingSpin selling training
Spin selling trainingVisual Meta Business Labs
8.3K views•17 slides
SALES MASTERY - Mastering the Art of Selling by
SALES MASTERY - Mastering the Art of SellingSALES MASTERY - Mastering the Art of Selling
SALES MASTERY - Mastering the Art of SellingJohan Irwan Kamarozaman
2.1K views•129 slides
Sales by
SalesSales
SalesNiraj Thakur
632 views•42 slides
Crossing the Chasm - What's New, What's Not by
Crossing the Chasm - What's New, What's NotCrossing the Chasm - What's New, What's Not
Crossing the Chasm - What's New, What's NotGeoffrey Moore
14.6K views•21 slides
Inside The Tornado by Geoffrey Moore by
Inside The Tornado by Geoffrey MooreInside The Tornado by Geoffrey Moore
Inside The Tornado by Geoffrey MooreSameer Mathur
9.1K views•96 slides

What's hot(20)

Sales Methodology for B2B SaaS Companies by Guillaume Lerouge
Sales Methodology for B2B SaaS CompaniesSales Methodology for B2B SaaS Companies
Sales Methodology for B2B SaaS Companies
Guillaume Lerouge•5.4K views
Spin selling training by Visual Meta Business Labs
Spin selling trainingSpin selling training
Spin selling training
Visual Meta Business Labs•8.3K views
SALES MASTERY - Mastering the Art of Selling by Johan Irwan Kamarozaman
SALES MASTERY - Mastering the Art of SellingSALES MASTERY - Mastering the Art of Selling
SALES MASTERY - Mastering the Art of Selling
Johan Irwan Kamarozaman•2.1K views
Sales by Niraj Thakur
SalesSales
Sales
Niraj Thakur•632 views
Crossing the Chasm - What's New, What's Not by Geoffrey Moore
Crossing the Chasm - What's New, What's NotCrossing the Chasm - What's New, What's Not
Crossing the Chasm - What's New, What's Not
Geoffrey Moore•14.6K views
Inside The Tornado by Geoffrey Moore by Sameer Mathur
Inside The Tornado by Geoffrey MooreInside The Tornado by Geoffrey Moore
Inside The Tornado by Geoffrey Moore
Sameer Mathur•9.1K views
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an... by Jason Evanish
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
Jason Evanish•5.6K views
Spin selling directive Sales way by Gaurav Muliya
Spin selling directive Sales waySpin selling directive Sales way
Spin selling directive Sales way
Gaurav Muliya•5.2K views
The Pixar Story Format by Dan Pacheco
The Pixar Story FormatThe Pixar Story Format
The Pixar Story Format
Dan Pacheco•1.8K views
Added Value Luxury Archetypes by The Added Value Group
Added Value Luxury ArchetypesAdded Value Luxury Archetypes
Added Value Luxury Archetypes
The Added Value Group•895 views
A New Approach to Consultative Selling by Richardson
A New Approach to Consultative SellingA New Approach to Consultative Selling
A New Approach to Consultative Selling
Richardson•666 views
Sales Performance Training by David Goodman
Sales Performance TrainingSales Performance Training
Sales Performance Training
David Goodman•722 views
Selling Consulting Services by Ivy Exec
Selling Consulting ServicesSelling Consulting Services
Selling Consulting Services
Ivy Exec•21K views
customer service and selling skills by Rahul kalyani
customer service and selling skillscustomer service and selling skills
customer service and selling skills
Rahul kalyani•1.4K views
Cross-Selling & Up-Selling with Miller Heiman by sarahlmilligan
Cross-Selling & Up-Selling with Miller HeimanCross-Selling & Up-Selling with Miller Heiman
Cross-Selling & Up-Selling with Miller Heiman
sarahlmilligan•34.3K views
What is your strategy? by Brett Pinegar
What is your strategy? What is your strategy?
What is your strategy?
Brett Pinegar•4.4K views
professional basic selling skills.pdf by ArbrHalilaj
professional basic selling skills.pdfprofessional basic selling skills.pdf
professional basic selling skills.pdf
ArbrHalilaj•394 views
Customer Development Methodology by Venture Hacks
Customer Development MethodologyCustomer Development Methodology
Customer Development Methodology
Venture Hacks •328.2K views
The Customer Journey by prosumerlab
The Customer JourneyThe Customer Journey
The Customer Journey
prosumerlab•3.1K views
How to be a Lean Product Ninja by Dan Olsen by Dan Olsen
How to be a Lean Product Ninja by Dan OlsenHow to be a Lean Product Ninja by Dan Olsen
How to be a Lean Product Ninja by Dan Olsen
Dan Olsen•25.8K views

Similar to 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering

Eric rees customer-development-engineering by
Eric rees customer-development-engineeringEric rees customer-development-engineering
Eric rees customer-development-engineeringLisa Marie Meier
494 views•17 slides
Ben Walters - Creating Customer Value With Agile Testing - EuroSTAR 2011 by
Ben Walters - Creating Customer Value With Agile Testing - EuroSTAR 2011Ben Walters - Creating Customer Value With Agile Testing - EuroSTAR 2011
Ben Walters - Creating Customer Value With Agile Testing - EuroSTAR 2011TEST Huddle
1.2K views•36 slides
Introduction to Software Engineering by
Introduction to Software EngineeringIntroduction to Software Engineering
Introduction to Software EngineeringSibel Kuzgun AKIN
176 views•36 slides
Minimum viable product development by
Minimum viable product developmentMinimum viable product development
Minimum viable product developmentSonal Mane
2.5K views•30 slides
Agile Software Development Overview 1231560734008086 2 by
Agile Software Development Overview 1231560734008086 2Agile Software Development Overview 1231560734008086 2
Agile Software Development Overview 1231560734008086 2Guang Ying Yuan
929 views•32 slides

Similar to 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering(20)

Eric rees customer-development-engineering by Lisa Marie Meier
Eric rees customer-development-engineeringEric rees customer-development-engineering
Eric rees customer-development-engineering
Lisa Marie Meier•494 views
Code in the Cloud - December 8th 2014 by Microsoft Developer Network (MSDN) - Belgium and Luxembourg
Code in the Cloud - December 8th 2014Code in the Cloud - December 8th 2014
Code in the Cloud - December 8th 2014
Microsoft Developer Network (MSDN) - Belgium and Luxembourg•804 views
Ben Walters - Creating Customer Value With Agile Testing - EuroSTAR 2011 by TEST Huddle
Ben Walters - Creating Customer Value With Agile Testing - EuroSTAR 2011Ben Walters - Creating Customer Value With Agile Testing - EuroSTAR 2011
Ben Walters - Creating Customer Value With Agile Testing - EuroSTAR 2011
TEST Huddle•1.2K views
Introduction to Software Engineering by Sibel Kuzgun AKIN
Introduction to Software EngineeringIntroduction to Software Engineering
Introduction to Software Engineering
Sibel Kuzgun AKIN•176 views
Minimum viable product development by Sonal Mane
Minimum viable product developmentMinimum viable product development
Minimum viable product development
Sonal Mane•2.5K views
Agile Software Development Overview 1231560734008086 2 by Guang Ying Yuan
Agile Software Development Overview 1231560734008086 2Agile Software Development Overview 1231560734008086 2
Agile Software Development Overview 1231560734008086 2
Guang Ying Yuan•929 views
Agile Software Development Overview by Stewart Rogers
Agile Software Development OverviewAgile Software Development Overview
Agile Software Development Overview
Stewart Rogers•96.6K views
Risk Driven Testing by Jorge Boria
Risk Driven TestingRisk Driven Testing
Risk Driven Testing
Jorge Boria•1.5K views
DevOps for beginners by Pradeep Patel, PMP®
DevOps for beginnersDevOps for beginners
DevOps for beginners
Pradeep Patel, PMP®•4.8K views
Unified process,agile process,process assesment ppt by Shweta Ghate
Unified process,agile process,process assesment pptUnified process,agile process,process assesment ppt
Unified process,agile process,process assesment ppt
Shweta Ghate•8.5K views
Agile Software Development Overview by sunilkumar_
Agile Software Development OverviewAgile Software Development Overview
Agile Software Development Overview
sunilkumar_•2.9K views
Agile Manifesto & XP by Semen Arslan
Agile Manifesto & XPAgile Manifesto & XP
Agile Manifesto & XP
Semen Arslan•1.1K views
01 the value of quality by Clemens Reijnen
01 the value of quality01 the value of quality
01 the value of quality
Clemens Reijnen•1.8K views
Continuous Delivery (The newest) by Eduards Sizovs
Continuous Delivery (The newest)Continuous Delivery (The newest)
Continuous Delivery (The newest)
Eduards Sizovs•1.1K views
Popular Pitfalls In Sdlc Phases 1 by Ramkumar Ramachandran
Popular Pitfalls In Sdlc Phases 1Popular Pitfalls In Sdlc Phases 1
Popular Pitfalls In Sdlc Phases 1
Ramkumar Ramachandran•3K views
Dev ops culture and practices by AnkaraCloud
Dev ops culture and practicesDev ops culture and practices
Dev ops culture and practices
AnkaraCloud•303 views
Agile Injection, Varberg by Fredrik Wendt
Agile Injection, VarbergAgile Injection, Varberg
Agile Injection, Varberg
Fredrik Wendt•424 views
Agile Pmi 102108 Final by bmcglin
Agile Pmi 102108 FinalAgile Pmi 102108 Final
Agile Pmi 102108 Final
bmcglin•439 views
Continuous Delivery by Eduards Sizovs
Continuous DeliveryContinuous Delivery
Continuous Delivery
Eduards Sizovs•1K views
Agile Methods: Fact or Fiction by Matt Ganis
Agile Methods: Fact or FictionAgile Methods: Fact or Fiction
Agile Methods: Fact or Fiction
Matt Ganis•2.3K views

Recently uploaded

UCA towards I5.0 OECD.pdf by
UCA towards I5.0 OECD.pdfUCA towards I5.0 OECD.pdf
UCA towards I5.0 OECD.pdfAPPAU_Ukraine
7 views•16 slides
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx by
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxcase study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxDalian Zero Instrument Technology Co., Ltd China
24 views•5 slides
Accel_Series_2023Autumn_En.pptx by
Accel_Series_2023Autumn_En.pptxAccel_Series_2023Autumn_En.pptx
Accel_Series_2023Autumn_En.pptxNTTDATA INTRAMART
77 views•75 slides
RESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INC by
RESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INCRESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INC
RESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INCcolorrenovation
18 views•3 slides
Effective Supervisory Skill by
Effective Supervisory SkillEffective Supervisory Skill
Effective Supervisory SkillSeta Wicaksana
14 views•26 slides
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deck by
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deckPitch Deck Teardown: Scalestack's $1M AI sales tech Seed deck
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deckHajeJanKamps
29 views•18 slides

Recently uploaded(20)

UCA towards I5.0 OECD.pdf by APPAU_Ukraine
UCA towards I5.0 OECD.pdfUCA towards I5.0 OECD.pdf
UCA towards I5.0 OECD.pdf
APPAU_Ukraine•7 views
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx by Dalian Zero Instrument Technology Co., Ltd China
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxcase study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx
Dalian Zero Instrument Technology Co., Ltd China•24 views
Accel_Series_2023Autumn_En.pptx by NTTDATA INTRAMART
Accel_Series_2023Autumn_En.pptxAccel_Series_2023Autumn_En.pptx
Accel_Series_2023Autumn_En.pptx
NTTDATA INTRAMART•77 views
RESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INC by colorrenovation
RESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INCRESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INC
RESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INC
colorrenovation•18 views
Effective Supervisory Skill by Seta Wicaksana
Effective Supervisory SkillEffective Supervisory Skill
Effective Supervisory Skill
Seta Wicaksana•14 views
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deck by HajeJanKamps
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deckPitch Deck Teardown: Scalestack's $1M AI sales tech Seed deck
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deck
HajeJanKamps•29 views
duck railing.pdf by aluminumdeckrailingc
duck railing.pdfduck railing.pdf
duck railing.pdf
aluminumdeckrailingc•6 views
terms_2.pdf by JAWADIQBAL40
terms_2.pdfterms_2.pdf
terms_2.pdf
JAWADIQBAL40•50 views
How to get your business featured on Forbes - Business Show 23 by Quibble
How to get your business featured on Forbes - Business Show 23How to get your business featured on Forbes - Business Show 23
How to get your business featured on Forbes - Business Show 23
Quibble•28 views
Supercharge & Make Your Business Searchable on Google.pptx by IMSeoKing.com
Supercharge & Make Your Business Searchable on Google.pptxSupercharge & Make Your Business Searchable on Google.pptx
Supercharge & Make Your Business Searchable on Google.pptx
IMSeoKing.com•7 views
2023 Photo Contest.pptx by culhama
2023 Photo Contest.pptx2023 Photo Contest.pptx
2023 Photo Contest.pptx
culhama•21 views
ERC-BEIS Longitudinal Small Business Survey Dissemination Event Slides by enterpriseresearchcentre
ERC-BEIS Longitudinal Small Business Survey Dissemination Event Slides ERC-BEIS Longitudinal Small Business Survey Dissemination Event Slides
ERC-BEIS Longitudinal Small Business Survey Dissemination Event Slides
enterpriseresearchcentre•78 views
TNR Gold Investor Presentation - Building The Green Energy Metals Royalty and... by Kirill Klip
TNR Gold Investor Presentation - Building The Green Energy Metals Royalty and...TNR Gold Investor Presentation - Building The Green Energy Metals Royalty and...
TNR Gold Investor Presentation - Building The Green Energy Metals Royalty and...
Kirill Klip•74 views
bookmyshow-1.pptx by 125071035
bookmyshow-1.pptxbookmyshow-1.pptx
bookmyshow-1.pptx
125071035•8 views
NYKAA PPT .pptx by 125071081
NYKAA PPT .pptxNYKAA PPT .pptx
NYKAA PPT .pptx
125071081•9 views
Group and Teams: Increasing Cooperation and Reducing Conflict by Seta Wicaksana
Group and Teams: Increasing Cooperation and Reducing Conflict Group and Teams: Increasing Cooperation and Reducing Conflict
Group and Teams: Increasing Cooperation and Reducing Conflict
Seta Wicaksana•13 views
Building Careers at Specialty TRE 2023 by Jennifer Sanborn
Building Careers at Specialty TRE 2023Building Careers at Specialty TRE 2023
Building Careers at Specialty TRE 2023
Jennifer Sanborn•39 views
Skilled Landscape Contractor by EmmanuelRyker
Skilled Landscape ContractorSkilled Landscape Contractor
Skilled Landscape Contractor
EmmanuelRyker•21 views
India's Leading Cyber Security Companies to Watch.pdf by insightssuccess2
India's Leading Cyber Security Companies to Watch.pdfIndia's Leading Cyber Security Companies to Watch.pdf
India's Leading Cyber Security Companies to Watch.pdf
insightssuccess2•7 views
Business Process Reengineering (BPR) by Operational Excellence Consulting (Singapore)
Business Process Reengineering (BPR)Business Process Reengineering (BPR)
Business Process Reengineering (BPR)
Operational Excellence Consulting (Singapore)•14 views

2008 09 06 Eric Ries Haas Columbia Customer Development Engineering

  • 2.
  • 3. Problem: known Waterfall Unit of progress: Advance to Next Stage
  • 4. Problem: known Waterfall Unit of progress: Advance to Next Stage Solution: known
  • 5. Problem: known Solution: known Waterfall Unit of progress: Advance to Next Stage
  • 6.
  • 7. Problem: known Agile (XP) “ Product Owner” or in-house customer Unit of progress: Working Software, Features
  • 8. Problem: known Solution: unknown Agile (XP) “ Product Owner” or in-house customer Unit of progress: Working Software, Features
  • 9. Problem: known Solution: unknown Agile (XP) “ Product Owner” or in-house customer Unit of progress: Working Software, Features
  • 10. Problem: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights
  • 11. Problem: unknown Solution: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights
  • 12.
  • 13. Problem: unknown Solution: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights Data, feedback, insights
  • 14.
  • 15.
  • 16.
  • 17.