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Presentation dabbawala


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Presentation dabbawala

  1. 1. The Wonder of Mumbai Dabbawallas Inspiration of Management
  2. 2.
  3. 3. Introduction• A dabbawala (one who carries the box, see Etymology), sometimes spelled dabbawalla or dabbawallah, is a person in the Indian city of Mumbai whose job is to carry and deliver freshly made food from home in lunch boxes to office workers. Tiffin is an old-fashioned English word for a light lunch, and sometimes for the box it is carried in. Dabbawalas are sometimes called tiffin-wallas.• For the efficiency of their supply chain it has been claimed that this virtually achieves a Six Sigma performance rating, (i.e. 99.9999% of deliveries are made without error)• Though the work sounds simple, it is actually a highly specialized trade that is over a century old and which has become integral to Mumbais culture.• The dabbawala originated when India was under British rule: many Indian people who worked in British companies disliked the British food served by the companies, so a service was set up to bring lunch to them in their workplace straight from their home. Nowadays, Indian businessmen are the main customers for the dabbawalas, and the service often includes cooking as well as delivery.
  4. 4. What is NMTBSA?(Nutan Mumbai Tiffin Box Suppliers Association)• History : Started in 1880• Charitable trust : Registered in 1956• Avg. Literacy Rate : 8th Grade Schooling• Total area coverage : 60 Kms• Employee Strength : 5000• Number of Tiffins : 2,00,000 Tiffin Boxes i.e 4,00,000 transactions every day.• Time taken : 3 hrs
  5. 5. • Error Rate : 1 in 16 million transactions• Six Sigma performance (99.999999)• Technological Backup : Nil.• Cost of service - Rs. 200/month ($ 4.00/month)• Standard price for all (Weight, Distance, Space)• Rs. 50 Cr. Turnover approx. [200,000*200=400,000,00 p.m. i.e 48 crore p.a.]• “No strike” record as each one a share holder• Earnings -5000 to 6000 p.m.
  6. 6. DABBAWALLAS IN TRAIN COMPARTMENTThe word "Dabbawala" can be translated as "box-carrier" or "lunchpail-man". In Marathi and Hindi, "dabba" means a box (usually a cylindricalaluminium container), while "wala" means someone in a trade involving theobject mentioned in the preceding term.
  7. 7. APPROACHDISCIPLINE :• No Alcohol Drinking during business hours• Wearing White Cap during business hours• Carry Identity CardsWOMEN:• Mrs. Bhikhubai of Borivali(East)• Mrs. Anandibai of Andheri(East)LATEST MARKETING STRATEGY:Marketing message in the “dabba”
  8. 8. Case Study : TBSATiffin Box Suppliers Association Executive Committee How do they do it…? (5 members) • Organizational structure Teams of 20-25 headed by a group leader • Operations• War against Time (10.30 – 1.00) Individual Dabbawalla workload = 30 tiffins• The Code
  9. 9. ORGANISATIONAL STRUCTUREThe service is uninterrupted even on the days of extreme weather, such asMumbais characteristic monsoons. The local dabbawalas at the receiving andthe sending ends are known to the customers personally, so that there is noquestion of lack of trust. Also, they are well accustomed to the local areas theycater to, which allows them to access any destination with ease. Occasionally,people communicate between home and work by putting messages inside theboxes. However, this was usually before the accessibility oftelecommunications
  12. 12. FINANCIAL DATA OF A GROUP1st group –Rs 125000 Total earnings -20 PeopleRs 35000 Maintenance costTiffin luggage basket pass – Rs 180 per person.Maintenance of cycles – Rs 300 – 2 cycles per month.Maintenance of wooden boxes – Rs 100 per person .T.C , police robbery of Tiffin Rs 500 yearly.Organizational fee Rs 15 per head.Puja held per station Rs 50 per head.
  13. 13. Awards and Felicitation Shri.Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala – 4th march– 2001. Invitation from CII for conference held in Bangalore.Documentaries made by BBC ,UTV, MTV, and ZEE TVDabbawalla services are popular with the Indian IT developercommunity in Silicon Valley, California, USAIn literatureOne of the two protagonists in Salman Rushdies controversial novel The SatanicVerses, Gibreel Farishta, was born as Ismail Najmuddin to a dabbawallah. In thenovel, Farishta joins his father, delivering lunches all over Bombay (Mumbai) atthe age of 10, until he is taken off the streets and becomes a movie star.Dabbawalas feature as an alibi in the Inspector Ghote novel Dead on Time.
  14. 14. Some Achievements• World record in best time management.• Name in “GUINESS BOOK of World Records”.• Registered with Ripleys “ believe it or not”.
  15. 15. LOGISTICSLogistics is happening 24 hrs a day,7 days a week and 52 weeks a year.Logistical competency is achieved by coordinating the following: Network Design Information Transportation Inventory Warehousing
  16. 16. • Coding VLP : Vile Parle (Suburb in Mumbai) 9E12 : Code for Dabbawallas at Destination E : Express Towers (Bldg. Name) 12 : Floor No. E : Code for Dabbawallas at Residential station. 3 : Code for Destination station (E.g.. Nariman Point)
  17. 17. • Let us now look at an example of these codes on the tiffins to better understand the system and what it all denotes:
  19. 19. • 10:34-11:20 am• This time period is actually the journey time. The dabbawalas load the wooden crates filled with tiffins onto the luggage or goods compartment in the train. Generally, they choose to occupy the last compartment of the train.
  20. 20. • 11:20 – 12:30 pm• At this stage, the unloading takes place at the destination station• Re-arrangement of tiffins takes place as per the destination area and destination building
  21. 21. • In particular areas with high density of customers, a special crate is dedicated to the area. This crate carries 150 tiffins and is driven by 3-4 dabbawalas!
  22. 22. • 1:15 – 2:00 pm• Here on begins the collection process where the dabbawalas have to pick up the tiffins from the offices where they had delivered almost an hour ago.
  23. 23. RETURN JOURNEY:• 2:00 – 2:30 pm• The group members meet for the segregation as per the destination suburb.
  24. 24. • 2:48 – 3:30 pm• The return journey by train where the group finally meets up after the day’s routine of dispatching and collecting from various destination offices• Usually, since it is more of a pleasant journey compared to the earlier part of the day, the dabbawalas lighten up the moment with merry making, joking around and singing.
  25. 25. • 3:30 – 4:00 pm• This is the stage where the final sorting and dispatch takes place. The group meets up at origin station and they finally sort out the tiffins as per the origin area
  26. 26. THE ROYAL VISIT:• Recently, the dabbawala’s had royal company at Churchgate station. The Prince of Wales himself had visited them when he came down to Mumbai.• He took keen interest in their way of functioning, expressed surprise at their efficiency and was struck with awe when he was told that they didn’t employ any technology.• The prince was presented a small memento, accompanied with a garland, a Gandhi topi and a trophy by the dabbawalas.
  27. 27. RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC AIRWAYS MUMBAI• Sir Richard Branson, Chairman, Virgin Atlantic Airways, meeting the Mumbais famed Dabbawalas at their nodal point, the Churchgate Railway Station in South Mumbai, on April 1, 2005.
  28. 28. Order Dabbawalas Products and services developing a software application through whichthe people of Mumbai can order Dabba service online through internet.The order will be booked online and Dabba will be picked up from yourhome and will be delivered to office in time.
  29. 29. Order through SMS Although the service remains essentially low-tech, with the barefoot delivery boys as theprime movers, the dabbawalas have started to embrace technology, and now allow bookingfor delivery through SMS. A web site,, has also been added to allow foron-line booking, in order to keep up with the times. An on-line poll on the web site ensuresthat customer feedback is given pride of place.The success of the system depends on teamwork and time management that would be theenvy of a modern manager. Such is the dedication and commitment of the barely literate andbarefoot delivery boys (there are only a few delivery women) who form links in the extensivedelivery chain, that there is no system of documentation at all. A simple colour coding systemdoubles as an ID system for the destination and recipient. There are no elaborate layers ofmanagement either — just three layers.Each dabbawala is also required to contribute a minimum capital in kind, in the shape of twobicycles, a wooden crate for the tiffins, white cotton kurta-pyjamas, and the white trademarkGandhi topi (cap). The return on capital is ensured by monthly division of the earnings ofeach unit.
  30. 30. THANK YOU Presentation :Reji