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Understanding Social Media

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Understanding Social Media & its Engagement

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Understanding Social Media

  1. 1. Understanding Social Media Gurpinder Singh Digital Marketing Professional http://in.linkedin.com/in/gurpindersingh
  2. 2. What is Social Media? Just a conversation Social media is the collection of tools and online networks available to help individuals and businesses accelerate their information and communication needs 2
  3. 3. What is Social People on social media Over 1 Billion Global Communication Channel pieces of Content shared everyday. Over 2.5 Billion Real Time Tweets Sent out per day Over 400 Million Two Way Photos being shared everyday Over 350 Million
  4. 4. Growth of Social Media in India 54.8 87.3 127.5 168.7 209.1 246.7 0 50 100 150 200 250 300 2011 2012 2013 2014 2015 2016
  5. 5. Understanding Social Engagement
  6. 6. Key Social Media Platforms
  7. 7. Monthly Active Users 90 Million 10 Million 55 Million 15 Million 20 Million
  8. 8. Business Relevance 90 Million 10 Million 55 Million 15 Million 20 Million Branding + Engagement
  9. 9. Business Relevance 90 Million 10 Million 55 Million 15 Million 20 Million Influence + Creating Buzz
  10. 10. 90 Million 10 Million 55 Million 15 Million 20 Million Discoverability Business Relevance
  11. 11. 90 Million 10 Million 55 Million 15 Million 20 Million Leads + Branding Business Relevance
  12. 12. 90 Million 10 Million 55 Million 15 Million 20 Million Branding + Awareness + Buzz Business Relevance
  13. 13. Content & Engagement How To Use Content To Engage
  14. 14. 1 2 3 4 Consistency is the Key Keep it Short & Simple Use smarter targeting Measure Engagement
  15. 15. 1 2 3 4 Tweet Original Be Consistent Use #Hashtags Measure Engagement
  16. 16. 1 2 3 4 Use mix of Content Media Be Consistent Adequately use # & + Share detailed content
  17. 17. 1 2 3 4 Focus on Quality, not Quantity Participate in Groups Encourage employees to stay plugged in Leverage user-generated content
  18. 18. 1 2 3 4 Show, don’t tell Keep it Short Mix professional & home grown videos Enable video embedding
  19. 19. Define Goals Define Target Audience Design Good content Listen to your audience & competitors Review & Optimise Social Media Advertising Steps

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