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Social media - Understanding the Use of Social Media in the Business World

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Social media - Understanding the Use of Social Media in the Business World. This presentation discusses the two strategies in social media, the spider and butterfly strategy. To be successful in social media, you should blend these two approaches to generate results. This presentation includes examples of successful Facebook campaigns with lead generating Facebook Pages.

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Social media - Understanding the Use of Social Media in the Business World

  1. Social MediaSpiders & butterflies<br />Understanding the use of socialmediain the business world<br />Marieke Hensel<br /> @hensel<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  2. What is social media?<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  3. 80’s: Advertising<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  4. Evolved into PR<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  5. Now it’s Social Media<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  6. Consumers are advertisers, advertisers are consumers, both are content producers & relationship builders<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  7. Butterflies & Spiders<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  8. Butterfly strategy<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  9. A butterfly listens & joins conversations anywhere on the web and tends to build short meaningful relationships.<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  10. 1. Great listeners!<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  11. 2. Conversations<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  12. 3. Multiple social media.<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  13. 4. It’s about personality<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  14. 5. Return On Investment?<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  15. Spider strategy<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  16. A spider builds one strong presence and focuses on attracting customers to that hub.<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  17. 1. Slow starters<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  18. 2. Attract people<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  19. 3. Risky<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  20. 4. “Are they really listening to me?”<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  21. Shift in communication<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  22. Join the conversation+ Build a hub <br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  23. Combine: SpitterflyReturn on Investment<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  24. 1. Listen 2. Strategy3. Build your hub4. Get results5. Listen<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  25. 1. Listen<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  26. IAAP – Santa Ana, CA - Apr 14, 2010<br />
  27. How is your audience discussing your brand?<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  28. Join the conversation<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  29. 2. Strategy<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  30. What are your goals?How to achieve your goals?<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  31. Build BuzzGenerate AwarenessAttract salesCustomer retentionCustomer service<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  32. 3. Build your hub<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  33. 3. <br />
  34. 3. <br />
  35. 3. <br />
  36. 3. <br />
  37. 3. <br />
  38. 3. <br />
  39. 3. <br />
  40. 3. <br />
  41. 4. Get results<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  42. Online Lead Tracking System<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  43. IAAP – Santa Ana, CA - Apr 14, 2010<br />
  44. 5. Spread your wings,keep listening!<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  45. 1. Listen 2. Strategy3. Build your hub4. Get results5. Listen<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  46. Evolution of Social Media Use1. Create your presence2. Join conversation, people get to know you3. Share and produce content that people like to share themselves (viral)4. People create their own content about your brand; people feel they are your brand<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />
  47. Q&AMarieke Henseltwitter.com/henselfacebook.com/brandingpersonality<br />IAAP – Santa Ana, CA - Apr 14, 2010<br />

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