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Lean	
  Startup	
  Philippines	
  
Guita	
  Gopalan	
  
Lean	
  StartUp	
  101	
  
WHAT	
  IS	
  LEAN	
  STARTUP	
  
No	
  Waste	
  	
  
-­‐ Build	
  it	
  right	
  
-­‐ Build	
  it	
  quickly	
  
WHAT	
  IS	
  LEAN	
  STARTUP	
  
A	
  temporary	
  organisa=on	
  built	
  
to	
  search	
  for	
  	
  the	
  answers	
  to	
  
what	
  makes	
  a	
  repeatable	
  and	
  
scalable	
  business	
  model	
  	
  
before	
  running	
  out	
  of	
  resources	
  
According	
  to	
  Steve	
  Blank	
  
ASSUMPTIONS	
  
ARE	
  THE	
  BUILDING	
  
BLOCKS	
  OF	
  YOUR	
  
STARTUP	
  
VERY	
  CERTAIN	
   VERY	
  UNCERTAIN	
  
BIG	
  IMPACT	
  IF	
  WRONG	
  
SMALL	
  IMPACT	
  IF	
  WRONG	
  
Riskiest	
  assump=on	
  
More	
  =me	
  for	
  
family	
  
Long	
  travel	
  =me	
  
work/home	
  
Faster	
  travel	
  
=me	
  
Waze	
  
Co-­‐Working	
  
Don’t	
  leave	
  
home	
  as	
  much	
  
Freelancer.com	
  
Franchise	
  
Business	
  
Many	
  things	
  to	
  
do	
  
Do	
  them	
  faster	
  
Sunrise	
  
Any.Do	
  
Outsource	
  tasks	
  
TaskRabbit	
  
Helper	
  
Phase	
  1	
  
Problem-­‐Solu=on	
  Fit	
  
Phase	
  2	
  
Product-­‐Market	
  Fit	
  
Phase	
  3	
  
Business	
  Model	
  Building	
  
VALIDATED	
  LEARNING	
  
Measure	
  of	
  Progress	
  
Problem	
  –	
  Solu=on	
  Fit	
  
• Is	
  there	
  a	
  problem	
  worth	
  solving?	
  
• Is	
  it	
  something	
  customers	
  want?	
  
• Will	
  they	
  pay	
  for	
  it?	
  If	
  not	
  who	
  
will?	
  
• Can	
  it	
  be	
  solved?	
  
Product	
  –	
  Market	
  Fit	
  
• Are	
  you	
  building	
  something	
  
people	
  want?	
  
– Demand	
  Demonstra=on	
  –	
  Clear	
  
Signals	
  
• Hacking	
  a	
  solu=on	
  
– Features	
  that	
  contribute	
  to	
  value	
  
MVI	
  /	
  MVE	
  /	
  MVP	
  
Minimum	
  Viable	
  
Interac=on	
  /	
  Experiment	
  /	
  Product	
  
SUCCESS	
  CRITERIA	
  
INTERVIEW	
  
Are	
  you	
  on	
  the	
  right	
  track?	
  
PITCH	
  
Will	
  people	
  pay?	
  
CONCIERGE	
  
Can	
  you	
  deliver	
  your	
  UVP?	
  	
  
=	
  VALIDATED	
  LEARNING	
  
	
   !	
  ACTIONABLE	
  
	
   	
   Results	
  vs	
  Success	
  Criteria	
  
	
   !	
  Persevere	
  
	
   !	
  Iterate	
  
	
   !	
  Pivot	
  
Why	
  Lean	
  StartUp	
  /	
  Why	
  Experiment?	
  
• Fail	
  Fast.	
  Succeed	
  Faster.	
  
• Customer	
  development	
  from	
  Day	
  1.	
  
• Cash	
  in	
  even	
  as	
  you’re	
  developing.	
  
• Build	
  a	
  strong	
  posi=on	
  
– Customer	
  Insight	
  
– Trac=on	
  
– Customer-­‐Partners	
  
LEAN	
  STARTUP	
  PHILIPPINES	
  
•  No	
  one	
  knows	
  your	
  startup	
  as	
  well	
  as	
  you	
  do.	
  
•  You	
  are	
  the	
  expert	
  here!!!	
  
•  What	
  we	
  do…	
  
–  Ask	
  quesVons	
  you	
  missed	
  
–  Challenge	
  your	
  assumpVons	
  
–  Guide	
  you	
  through	
  tools,	
  methods,	
  processes…	
  
www.meetup.com/leanstartupph	
  
Guita	
  T.	
  Gopalan	
  
guita.gopalan@gmail.com	
  
Schedule	
  a	
  Call	
  on	
  
Sohelpful.me/guitagopalan	
  

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Lean Startup Philippines Guide to Validated Learning and Customer Development

  • 1. Lean  Startup  Philippines   Guita  Gopalan   Lean  StartUp  101  
  • 2. WHAT  IS  LEAN  STARTUP   No  Waste     -­‐ Build  it  right   -­‐ Build  it  quickly  
  • 3. WHAT  IS  LEAN  STARTUP   A  temporary  organisa=on  built   to  search  for    the  answers  to   what  makes  a  repeatable  and   scalable  business  model     before  running  out  of  resources   According  to  Steve  Blank  
  • 4. ASSUMPTIONS   ARE  THE  BUILDING   BLOCKS  OF  YOUR   STARTUP  
  • 5.
  • 6.
  • 7. VERY  CERTAIN   VERY  UNCERTAIN   BIG  IMPACT  IF  WRONG   SMALL  IMPACT  IF  WRONG   Riskiest  assump=on  
  • 8. More  =me  for   family   Long  travel  =me   work/home   Faster  travel   =me   Waze   Co-­‐Working   Don’t  leave   home  as  much   Freelancer.com   Franchise   Business   Many  things  to   do   Do  them  faster   Sunrise   Any.Do   Outsource  tasks   TaskRabbit   Helper  
  • 9.
  • 10. Phase  1   Problem-­‐Solu=on  Fit   Phase  2   Product-­‐Market  Fit   Phase  3   Business  Model  Building  
  • 11. VALIDATED  LEARNING   Measure  of  Progress  
  • 12.
  • 13. Problem  –  Solu=on  Fit   • Is  there  a  problem  worth  solving?   • Is  it  something  customers  want?   • Will  they  pay  for  it?  If  not  who   will?   • Can  it  be  solved?  
  • 14. Product  –  Market  Fit   • Are  you  building  something   people  want?   – Demand  Demonstra=on  –  Clear   Signals   • Hacking  a  solu=on   – Features  that  contribute  to  value  
  • 15. MVI  /  MVE  /  MVP   Minimum  Viable   Interac=on  /  Experiment  /  Product   SUCCESS  CRITERIA  
  • 16. INTERVIEW   Are  you  on  the  right  track?   PITCH   Will  people  pay?   CONCIERGE   Can  you  deliver  your  UVP?    
  • 17. =  VALIDATED  LEARNING     !  ACTIONABLE       Results  vs  Success  Criteria     !  Persevere     !  Iterate     !  Pivot  
  • 18.
  • 19.
  • 20.
  • 21. Why  Lean  StartUp  /  Why  Experiment?   • Fail  Fast.  Succeed  Faster.   • Customer  development  from  Day  1.   • Cash  in  even  as  you’re  developing.   • Build  a  strong  posi=on   – Customer  Insight   – Trac=on   – Customer-­‐Partners  
  • 22. LEAN  STARTUP  PHILIPPINES   •  No  one  knows  your  startup  as  well  as  you  do.   •  You  are  the  expert  here!!!   •  What  we  do…   –  Ask  quesVons  you  missed   –  Challenge  your  assumpVons   –  Guide  you  through  tools,  methods,  processes…   www.meetup.com/leanstartupph   Guita  T.  Gopalan   guita.gopalan@gmail.com   Schedule  a  Call  on   Sohelpful.me/guitagopalan