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8 principles of b2b marketing
1.
B2B marketing 8
principles
2.
#1 A point
of view
3.
#2 Be interesting
4.
#3 Be where
they are
5.
#4 Manage the
experience
6.
#5 Free-conomics
7.
#6 Stay in
touch with the people that matter
8.
#7 Involve your
customers
9.
#8 Connect marketing
and sales
Editor's Notes
Integrate marketing and salesA lead is not a lead until it is piping hot. Seduce your intermediaries, treat them as customersThink twice before giving sales what they are asking for.
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