1. The CEO’s Guide
To Effective Management
of
Information Technology
Resources
How to lower the TOTAL COST of Information Technology
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2. to change the way you think about
Information Technology
TOP 3 Reasons
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3. Top 3 Reasons
• Simple changes can reduce your Information
Technology (IT) costs by 15%-30%.
• You need to see inside the IT “black box” to
successfully control expenses.
• There are tools to help you accurately forecast IT
Expenses
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5. Success Leaves Clues
“We would like to thank EssentiaLink for helping us with our
fantastic growth . . . A particularly nice benefit we have
enjoyed is we have grown to a $100 Million company with
several hundred employees around the globe.
However, we have not had to increase our IT staff to support
that growth. For a company this size to run efficiently with an
IT staff of only 2 people is phenomenal”
- Keith Macurdy, CFO
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7. Executive Overview
• Information Technology should make the CEO's job
easier and companies more profitable.
• CEOs are held hostage by the Information Technology
that is intended to help them.
• The key is finding the correct blend of in-house and
outsourced solutions that maximize utilization and cost
reductions.
• MaintenanceFreeIT enables CEOs to find the “sweet
spot” that results in the highest and best use of their IT
resources. Powered By
9. IT and Teenagers
• They spend your money on things you can’t
understand.
• Your projects always have to wait for their pet
projects.
• They make you feel you cannot possibly understand
them.
• They talk in a secret language, especially when asked a
direct question. Powered By
10. Step 1 –
Maintenance Free Server
Regaining control of Information Technology
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“All too often, mundane tasks only get partial attention
regardless of how critical they are. Worse yet, these tasks get
lost in the pile of prioritized projects and never get completed.”
11. MaintenanceFree Server
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• Insures servers are up to date with critical patches and
updates.
• Frees your IT staff to work on your strategic projects.
• Monitors your servers and server events and filters out
the ‘noise’ to further free up your IT staff.
• Can manage Tier I server support.
• Can diagnose AND repair many of your day-to-day
server issues, without involving your IT staff.
12. Step 2 – Maintenance Free
Workstation
Regaining control of Information Technology
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“Workstations are like screen doors into your network. If you
don’t maintain them, bugs get in. Like screen doors, they need
continual maintenance.”
13. MaintenanceFree Workstation
• Maintains Workstations and keeps them running like
new.
• Protects your network with aggressive virus and spam
detection, prevention and removal.
• Insures your compliance with asset tracking and
reporting.
• Secures your network with proactive Microsoft patch
management.
• Deploys critical business software.
• Enables secure desktop control and Remote Worker
access.
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14. Powered By
“Here’s another compelling reason to ensure your
network stays up-to-date with the latest security patches.
Most hackers do not discover these security loopholes on
their own.
Instead, they learn about them when Microsoft (or any other
software vendor for that matter) announces the vulnerability
and issues an update.”
15. Step 3 –
Maintenance Free Security
Regaining control of Information Technology
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“An overworked IT staff trying to stay on top of intrusion
prevention and detection is like using duct tape to patch a leaky
pipe.”
16. Hackers Love to Attack Businesses
“Security is a real problem for businesses. Many
simply cannot afford to hire additional 24/7/365
IT staff. So their IT security suffers.
Hackers and Internet pirates don’t just know this,
they depend on it. They love it. It makes your
business their next target.”
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17. MaintenanceFree Security
• Addresses two essential functions:
– Intrusion Prevention
– Intrusion Detection
• Includes all hardware, software and monitoring.
• Monitors your network security 24/7/365
• Takes No breaks, No sick days, and No vacations.
• Stops attacks at the firewall.
• Immediately Detects and Shuts Down intrusions that
sneak past the firewall.
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“Experts have conducted experiments where a single
computer was connected to the Internet with no
firewall.
Within hours, over 13 gigabytes of space was taken
over by malicious code and files that could not be
deleted”
19. Step 4 –
Maintenance Free BDR
Regaining control of Information Technology
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“93% of companies that lost their data center for 10 days or
more due to a disaster filed for bankruptcy within one year of the
disaster, and 50% filed for bankruptcy immediately.”
20. MaintenanceFree BDR
• Can Virtualize a crashed server in less than 30
minutes.
• Supports Windows 2000 / 2003 servers.
• Insures your data can only be decrypted by you!
• Replaces error prone, labor intensive tape backup.
• Is fully automated.
• Allows for backup every 15 minutes to minimize data
loss.
• Is monitored 24/7/365. If there is a problem, we tell
you and we fix it!
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21. Powered By
“JC Penny learned recently that there are serious
security risks associated with backup tapes, even when
they are stored off-site.
Jan 17, 2008 The Associated Press reported that
“Personal information on about 650,000 customers of
J.C. Penney and up to 100 other retailers could be
compromised after a computer tape went missing.”
The tape was not stored in some corner in the back of a
server room. The tape was misplaced at the Iron
Mountain data warehouse facility!”
22. Step 5 –
Maintenance Free HME
Regaining control of Information Technology
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“The GREAT news is, licensing, installing, managing, and
maintaining Microsoft Exchange is no longer the expensive hassle
it used to be.”
23. MaintenanceFree HME(Hosted Microsoft Exchange)
• Is powered by Industry Leader Appriver ®
• Eliminates need for hardware or personnel to support
Microsoft Exchange.
• Means you only pay per user, not per license or server.
• Provides 24/7/365 support.
• Is fully redundant; no more missed emails due to
downtime.
• Eliminates 99% of unwanted email, and spam.
• Supports Blackberry, Palm and ActiveSync devices.
• Provides all software and licensing for low monthly
fee.
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24. MaintenanceFree IT is
Right for You!
Only you know if
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“Because of the procurement services and MaintenanceFreeIT
services you provide for us, we have been able to keep our focus on
the business of growing our business.”
25. Ask Yourself
• Do you want to cut IT costs by 30%-50%?
• Do you want the flexibility to Quickly adjust IT spend
to current conditions?
• Do you want all the benefits of a 24/7/365 IT
Department WITHOUT the high cost?
• Would like to be able to accurately forecast IT
expenses and budgets?
• Do you want to sleep easier because you know your
network and data are secure?
Did you answer YES to any of the above questions? Powered By
26. Do You Qualify For
MaintenanceFreeIT?
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“EssentiaLink has won 13 growth awards in the past 3 years. The
reason for our growth is simple: We deliver on our promises!”
27. Do You Qualify For MaintenanceFreeIT
EssentiaLink will only accept your business if we can do
one or more (preferably all) of the following:
• Reduce your total operating costs.
• Improve your network reliability and security.
• Give you the tools to look inside and manage the IT
black box.
• Give you the tools to adequately predict and budget
your IT expenditures.
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28. EssentiaLink’s Growth
Awards
Don’t Settle for amateurs!
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“In spite of the .com bust, in spite of recessions, we grow because
we provide valuable services that help our customers lower their
total operating costs AND, get Green!”
29. Growth Awards
PCI/Entrex Index
* U.S. Top 10 Growth Company Q3 2008
* U.S. #1 Top Growth Company Feb 2008
* U.S. Top 5 Growth Company Q1 2008
* U.S. Top 5 Growth Company Q4 2007
Inc. 2007
* #576 for revenue growth in the U.S.
* #25 for revenue growth U.S., Business Services
* #10 for revenue growth in Colorado
Denver Business Journal
* 10th Fastest Growing Small Private Company 2006
* 12th Fastest Growing Small Private Company 2005
Colorado Biz
*Top 250 Private Companies 2005
*Top 250 Private Companies 2006
*Top 250 Private Companies 2007
*Top 250 Private Companies 2008
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