Growth in Canada's Language Communities - Census 2011 In this presentation, we look at the three languages of Mandarin, Punjabi and Tagalog that have seen great growth nationally and regionally between 2006 and 2011 Census Canada counts.

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2. Are marketers reaching 100% of their markets?

3. 44%
Canada’s
Total
Population
47%
The size of
Mandarin
speakers
grew nearly
8 times
faster
The size of
Tagalog
speakers
grew more
than
7 times
faster
20%
The size of
Punjabi
speakers
grew more
than
3 times
faster
As Canada’s
population
grew by only
6%...
Census Canada’s Latest Release
Growth between 2006-2011 Census counts: CANADA
Source: Census 2011
Mother Tongue Measure
If the Mandarin, Punjabi and Tagalog language
communities were to form a city in Canada, the
city will be larger than the size of Vancouver CMA
© Yas Azarpajouh Consulting

4. Vancouver
Vancouver’s Language Landscape
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5. 31%
Vancouver’s
Total
Population
32%
The size of
Tagalog
speakers
grew nearly
4 times
faster
The size of
Mandarin
speakers
grew more
than
3 times
faster
21%
The size of
Punjabi
speakers
grew more
than twice
as fast
As Vancouver’s
population
grew by only
9%...
Census Canada’s Latest Release
Growth between 2006-2011 Census counts: VANCOUVER
Source: Census 2011
Mother Tongue Measure
If Vancouver’s Mandarin, Punjabi and Tagalog
language communities were to form a city in
Canada, it will be Canada’s 10th largest city
© Yas Azarpajouh Consulting

6. Vancouver
Calgary’s Language Landscape
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7. 49%
Calgary’s
Total
Population
86%
The size of
Tagalog
speakers
grew more
than
6 times
faster
The size of
Mandarin
speakers grew
nearly
4 times
faster
42%
The size of
Punjabi
speakers
grew more
than
3 times as
fast
As Calgary’s
population
grew by only
13%...
Census Canada’s Latest Release
Growth between 2006-2011 Census counts: CALGARY
Source: Census 2011
Mother Tongue Measure
Are you reaching out to the full
potential of your market?
© Yas Azarpajouh Consulting

8. “One of our niche specialties is
our in-depth knowledge of the Canadian multicultural consumers”
Yas Azarpajouh Consulting, founded and led by Yas Azarpajouh - a highly experienced
media professional with over 12 years of experience in the business and creative sides
of the Canadian and European broadcast industries – is dedicated to helping clients
across all industries, strategize, plan and successfully implement marketing strategies
that have a unique social media and digital focus on branding and content strategy
across multiple platforms.
One of our niche strategies: Our thorough knowledge of Canada’s diverse landscape
Given Yas Azarpajouh’s experience as one of the first media insights analysts in the
field of multicultural research in Television in Canada, she brings with her a wealth of
knowledge and experience in understanding the demographics and psychographics of
the changing landscape of Canada’s multicultural consumers.
© Yas Azarpajouh Consulting
To learn more about Yas Azarpajouh Consulting, please visit : www.yasazarpajouh.com